- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 55.01 | -5.56 | 9.78 | 18.61 | -3.43 | 9.21 | 2.45 | -25.98 | 16.67 | 0.06 | -14.29 | 0.0 | 33.83 | 2.26 | -0.51 | 4.45 | -21.62 | 6.27 | 0.11 | -9.24 | -8.91 | 0 | 0 | 0 |
| 23Q3 (19) | 58.25 | 8.23 | 14.08 | 19.27 | 7.77 | 14.09 | 3.31 | -3.78 | 10.7 | 0.07 | 0.0 | 40.0 | 33.08 | -0.42 | 0.01 | 5.68 | -11.1 | -2.96 | 0.12 | -7.61 | 22.72 | 0 | 0 | 0 |
| 23Q2 (18) | 53.82 | -4.06 | 52.77 | 17.88 | -0.78 | 23.91 | 3.44 | 5.85 | 79.17 | 0.07 | 0.0 | 40.0 | 33.22 | 3.43 | -18.89 | 6.39 | 10.33 | 17.28 | 0.13 | 4.24 | -8.36 | 0 | 0 | 0 |
| 23Q1 (17) | 56.1 | 11.95 | 19.85 | 18.02 | 5.75 | 11.03 | 3.25 | 54.76 | 14.04 | 0.07 | 16.67 | 40.0 | 32.12 | -5.54 | -7.36 | 5.79 | 38.24 | -4.85 | 0.12 | 4.21 | 16.82 | 0 | 0 | 0 |
| 22Q4 (16) | 50.11 | -1.86 | -0.58 | 17.04 | 0.89 | -5.44 | 2.1 | -29.77 | 0.0 | 0.06 | 20.0 | 0.0 | 34.01 | 2.8 | -4.89 | 4.19 | -28.43 | 0.58 | 0.12 | 22.27 | 0.58 | 0 | 0 | 0 |
| 22Q3 (15) | 51.06 | 44.93 | 35.62 | 16.89 | 17.05 | 15.61 | 2.99 | 55.73 | 23.55 | 0.05 | 0.0 | -16.67 | 33.08 | -19.24 | -14.76 | 5.86 | 7.45 | -8.9 | 0.10 | -31.0 | -38.55 | 0 | 0 | 0 |
| 22Q2 (14) | 35.23 | -24.74 | -4.08 | 14.43 | -11.09 | 0.07 | 1.92 | -32.63 | -13.9 | 0.05 | 0.0 | 25.0 | 40.96 | 18.13 | 4.33 | 5.45 | -10.49 | -10.24 | 0.14 | 32.87 | 30.32 | 0 | 0 | 0 |
| 22Q1 (13) | 46.81 | -7.12 | -0.81 | 16.23 | -9.93 | -2.17 | 2.85 | 35.71 | 3.26 | 0.05 | -16.67 | 25.0 | 34.67 | -3.03 | -1.38 | 6.09 | 46.12 | 4.1 | 0.11 | -10.28 | 26.01 | 0 | 0 | 0 |
| 21Q4 (12) | 50.4 | 33.86 | 16.48 | 18.02 | 23.34 | 11.93 | 2.1 | -13.22 | -17.97 | 0.06 | 0.0 | 100.0 | 35.75 | -7.86 | -3.91 | 4.17 | -35.18 | -29.57 | 0.12 | -25.3 | 71.71 | 0 | 0 | 0 |
| 21Q3 (11) | 37.65 | 2.5 | -15.56 | 14.61 | 1.32 | -1.88 | 2.42 | 8.52 | -2.81 | 0.06 | 50.0 | 100.0 | 38.80 | -1.16 | 16.21 | 6.43 | 5.87 | 15.1 | 0.16 | 46.33 | 136.87 | 0 | 0 | 0 |
| 21Q2 (10) | 36.73 | -22.17 | 5.42 | 14.42 | -13.08 | 19.57 | 2.23 | -19.2 | 7.21 | 0.04 | 0.0 | 0.0 | 39.26 | 11.67 | 13.42 | 6.07 | 3.81 | 1.69 | 0.11 | 28.48 | -5.15 | 0 | 0 | 0 |
| 21Q1 (9) | 47.19 | 9.06 | 59.26 | 16.59 | 3.04 | 30.73 | 2.76 | 7.81 | 49.19 | 0.04 | 33.33 | -50.0 | 35.16 | -5.52 | -17.91 | 5.85 | -1.14 | -6.33 | 0.08 | 22.26 | -68.61 | 0 | 0 | 0 |
| 20Q4 (8) | 43.27 | -2.96 | 13.84 | 16.1 | 8.13 | 21.69 | 2.56 | 2.81 | 19.63 | 0.03 | 0.0 | 0.0 | 37.21 | 11.42 | 6.9 | 5.92 | 5.95 | 5.08 | 0.07 | 3.05 | -12.16 | 0 | 0 | -100.0 |
| 20Q3 (7) | 44.59 | 27.99 | 6.34 | 14.89 | 23.47 | 7.66 | 2.49 | 19.71 | -1.58 | 0.03 | -25.0 | 0.0 | 33.39 | -3.53 | 1.24 | 5.58 | -6.46 | -7.45 | 0.07 | -41.4 | -5.97 | 0 | 0 | -100.0 |
| 20Q2 (6) | 34.84 | 17.58 | -13.31 | 12.06 | -4.96 | -19.28 | 2.08 | 12.43 | 0.0 | 0.04 | -50.0 | -20.0 | 34.62 | -19.18 | -6.88 | 5.97 | -4.38 | 15.36 | 0.11 | -57.48 | -7.72 | 0 | 0 | -100.0 |
| 20Q1 (5) | 29.63 | -22.05 | -29.79 | 12.69 | -4.08 | -14.66 | 1.85 | -13.55 | -21.94 | 0.08 | 166.67 | 166.67 | 42.83 | 23.05 | 21.54 | 6.24 | 10.9 | 11.17 | 0.27 | 242.09 | 279.8 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 38.01 | -9.35 | 0.0 | 13.23 | -4.34 | 0.0 | 2.14 | -15.42 | 0.0 | 0.03 | 0.0 | 0.0 | 34.81 | 5.53 | 0.0 | 5.63 | -6.69 | 0.0 | 0.08 | 10.31 | 0.0 | 16514 | 0.0 | 0.0 |
| 19Q3 (3) | 41.93 | 4.33 | 0.0 | 13.83 | -7.43 | 0.0 | 2.53 | 21.63 | 0.0 | 0.03 | -40.0 | 0.0 | 32.98 | -11.27 | 0.0 | 6.03 | 16.59 | 0.0 | 0.07 | -42.49 | 0.0 | 16514 | 0.0 | 0.0 |
| 19Q2 (2) | 40.19 | -4.76 | 0.0 | 14.94 | 0.47 | 0.0 | 2.08 | -12.24 | 0.0 | 0.05 | 66.67 | 0.0 | 37.17 | 5.5 | 0.0 | 5.18 | -7.85 | 0.0 | 0.12 | 75.0 | 0.0 | 16514 | 0.0 | 0.0 |
| 19Q1 (1) | 42.2 | 0.0 | 0.0 | 14.87 | 0.0 | 0.0 | 2.37 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 35.24 | 0.0 | 0.0 | 5.62 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 16514 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 223.18 | 21.82 | 73.78 | 14.21 | 12.45 | 26.27 | 0.27 | 22.73 | 33.06 | -6.24 | 5.58 | 3.65 | 0.12 | 0.75 | 0 | 0 |
| 2022 (9) | 183.21 | 6.54 | 64.6 | 1.51 | 9.86 | 3.68 | 0.22 | 10.0 | 35.26 | -4.72 | 5.38 | -2.68 | 0.12 | 3.25 | 0 | 0 |
| 2021 (8) | 171.97 | 12.89 | 63.64 | 14.15 | 9.51 | 6.02 | 0.2 | 11.11 | 37.01 | 1.12 | 5.53 | -6.08 | 0.12 | -1.57 | 0 | 0 |
| 2020 (7) | 152.34 | -6.15 | 55.75 | -1.97 | 8.97 | -1.54 | 0.18 | 28.57 | 36.60 | 4.45 | 5.89 | 4.91 | 0.12 | 36.99 | 0 | 0 |
| 2019 (6) | 162.32 | -0.33 | 56.87 | -4.28 | 9.11 | -6.28 | 0.14 | -6.67 | 35.04 | -3.96 | 5.61 | -5.96 | 0.09 | -6.36 | 16514 | 0.0 |
| 2018 (5) | 162.86 | 3.03 | 59.41 | 2.06 | 9.72 | -0.82 | 0.15 | -31.82 | 36.48 | -0.94 | 5.97 | -3.73 | 0.09 | -33.82 | 16514 | 0.0 |
| 2017 (4) | 158.07 | -1.81 | 58.21 | -3.9 | 9.8 | 2.51 | 0.22 | 57.14 | 36.83 | -2.12 | 6.20 | 4.4 | 0.14 | 60.05 | 16514 | 0.0 |
| 2016 (3) | 160.99 | -4.37 | 60.57 | -7.77 | 9.56 | -0.62 | 0.14 | 7.69 | 37.62 | -3.55 | 5.94 | 3.92 | 0.09 | 12.62 | 16514 | 0.0 |
| 2015 (2) | 168.35 | -0.48 | 65.67 | 2.31 | 9.62 | -3.9 | 0.13 | 8.33 | 39.01 | 2.8 | 5.71 | -3.43 | 0.08 | 8.86 | 16514 | 0.0 |
| 2014 (1) | 169.17 | 13.68 | 64.19 | 18.39 | 10.01 | 4.93 | 0.12 | -25.0 | 37.94 | 0 | 5.92 | 0 | 0.07 | 0 | 16514 | 7.56 |
