玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.262000.014.550.454400.025.00.1122.2210.000035.71114.299.138.73-94.18-3.970.0000240.00.0
23Q3 (19)0.06-14.29-50.00.01000.0912.512.500016.6700150.0031.25125.00.0000240.04.35
23Q2 (18)0.070.0-41.670-100.000.0833.330.00000.00-100.00114.2933.3371.430.0000240.04.35
23Q1 (17)0.07-93.64-46.150.01-97.220.00.06-40.0-33.3300014.29-56.3585.7185.71842.8623.810.0000240.04.35
22Q4 (16)1.1816.67816.670.360700.00.125.0-41.1800032.730165.459.09-86.36-93.580.0000244.354.35
22Q3 (15)0.120.0-14.2900-100.00.080.0100.00000.000-100.066.670.0133.330.0000230.0-83.21
22Q2 (14)0.12-7.69-29.410-100.0-100.00.08-11.11-11.110000.00-100.0-100.066.67-3.725.930.0000230.0-83.21
22Q1 (13)0.138.33-45.830.01116.67-75.00.09-47.06-10.00007.69115.38-53.8569.23-51.1366.150.0000230.0-83.21
21Q4 (12)0.12-14.29-57.14-0.06-300.0-700.00.17325.021.43000-50.00-333.33-1500.0141.67395.83183.330.000023-83.21-83.21
21Q3 (11)0.14-17.65-75.00.030.050.00.04-55.56-73.3300021.4321.43500.028.57-46.036.670.00001370.0-28.65
21Q2 (10)0.17-29.17-46.880.03-25.050.00.09-10.0-25.000017.655.88182.3552.9427.0641.180.00001370.0-28.65
21Q1 (9)0.24-14.29-51.020.04300.033.330.1-28.57-54.5500016.67366.67172.2241.67-16.67-7.20.00001370.0-72.49
20Q4 (8)0.28-50.0-66.670.01-50.0-50.00.14-6.67-22.220003.570.050.050.0086.67133.330.0000137-28.65-72.49
20Q3 (7)0.5675.0-26.320.020.0-33.330.1525.0-40.00003.57-42.86-9.5226.79-28.57-18.570.00001920.0-61.45
20Q2 (6)0.32-34.69-78.670.02-33.33-33.330.12-45.45-55.560006.252.08212.537.50-16.48108.330.0000192-61.45-61.45
20Q1 (5)0.49-41.67-61.420.0350.0-25.00.2222.22-31.250006.12157.1494.3944.90109.5278.190.00004980.00.0
19Q4 (4)0.8410.530.00.02-33.330.00.18-28.00.0000.02.38-39.680.021.43-34.860.00.0000.04980.00.0
19Q3 (3)0.76-49.330.00.030.00.00.25-7.410.0000.03.9597.370.032.8982.750.00.0000.04980.00.0
19Q2 (2)1.518.110.00.03-25.00.00.27-15.620.0000.02.00-36.50.018.00-28.560.00.0000.04980.00.0
19Q1 (1)1.270.00.00.040.00.00.320.00.000.00.03.150.00.025.200.00.00.000.00.04980.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1.460.00.4727.030.34-2.860032.1927.0323.29-2.860.000240.0
2022 (9)1.46121.210.371133.330.35-12.50025.34457.5323.97-60.450.000244.35
2021 (8)0.66-60.240.03-57.140.4-37.5004.557.7960.6157.20.00023-83.21
2020 (7)1.66-62.10.07-41.670.64-37.25004.2253.9238.5565.560.000137-28.65
2019 (6)4.38-31.990.12-42.861.02-22.14002.74-15.9823.2914.480.000192-61.45
2018 (5)6.44-14.930.210.01.31-40.72003.2617.5520.34-30.320.0004987.79
2017 (4)7.57-8.240.2110.532.215.74002.7720.4529.1915.240.000462-0.43
2016 (3)8.25-8.130.195.562.0920.81002.3014.925.3331.50.000464-6.26
2015 (2)8.98-13.650.18-18.181.7314.57002.00-5.2419.2732.690.000495-22.29
2014 (1)10.48.90.22-26.671.51-9.58002.12014.5200.00063710.21

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