玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)8.713.441.040.5312.771.920.34-8.116.250.08-11.11-11.116.089.010.873.90-11.175.150.92-14.07-12.0300-100.0
23Q3 (19)8.423.954.470.47-6.0-4.080.3719.358.820.090.012.55.58-9.57-8.184.3914.824.171.07-3.87.6900-100.0
23Q2 (18)8.1-2.41-11.960.5-3.856.380.31-8.823.330.0912.528.576.17-1.4720.833.83-6.5717.371.1115.2846.0300-100.0
23Q1 (17)8.3-3.71-3.60.520.08.330.346.2513.330.08-11.1114.296.273.8612.384.1010.3517.570.96-7.6818.550-100.0-100.0
22Q4 (16)8.626.955.90.526.1215.560.32-5.880.00.0912.50.06.03-0.779.123.71-12.0-5.571.045.19-5.572640.00.0
22Q3 (15)8.06-12.3914.160.494.2622.50.3413.3321.430.0814.2960.06.0819.07.34.2229.366.360.9930.4540.152640.00.0
22Q2 (14)9.26.8541.10.47-2.0827.030.30.0-6.250.070.040.05.11-8.36-9.983.26-6.41-33.560.76-6.41-0.782640.00.0
22Q1 (13)8.615.7712.40.486.679.090.3-6.257.140.07-22.2216.675.570.84-2.953.48-11.37-4.680.81-26.473.792640.00.0
21Q4 (12)8.1415.316.620.4512.54.650.3214.2910.340.0980.028.575.53-2.43-10.263.93-0.88-5.381.1156.1210.252640.00.0
21Q3 (11)7.068.2811.530.48.11-2.440.28-12.57.690.050.00.05.67-0.16-12.533.97-19.19-3.440.71-7.65-10.342640.00.0
21Q2 (10)6.52-14.88-1.510.37-15.9112.120.3214.296.670.05-16.67-44.445.67-1.2113.844.9134.278.30.77-2.1-43.592640.00.0
21Q1 (9)7.669.7425.990.442.3312.820.28-3.45-3.450.06-14.2920.05.74-6.76-10.453.66-12.02-23.360.78-21.89-4.752640.00.0
20Q4 (8)6.9810.2711.680.434.8822.860.2911.54-6.450.0740.0-12.56.16-4.8910.014.151.15-16.241.0026.96-21.652640.00.0
20Q3 (7)6.33-4.382.760.4124.245.130.26-13.33-7.140.05-44.440.06.4829.932.34.11-9.36-9.640.79-41.9-2.692640.0-2.22
20Q2 (6)6.628.881.220.33-15.38-15.380.33.450.00.0980.050.04.98-22.29-16.414.53-4.99-1.211.3665.3248.192640.0-2.22
20Q1 (5)6.08-2.723.580.3911.430.00.29-6.45-3.330.05-37.5-16.676.4114.54-3.454.77-3.84-6.670.82-35.75-19.542640.0-2.22
19Q4 (4)6.251.460.00.35-10.260.00.3110.710.00.0860.00.05.60-11.550.04.969.120.01.2857.70.0264-2.220.0
19Q3 (3)6.16-5.810.00.390.00.00.28-6.670.00.05-16.670.06.336.170.04.55-0.910.00.81-11.530.02700.00.0
19Q2 (2)6.5411.410.00.390.00.00.30.00.00.060.00.05.96-10.240.04.59-10.240.00.92-10.240.02700.00.0
19Q1 (1)5.870.00.00.390.00.00.30.00.00.060.00.06.640.00.05.110.00.01.020.00.02700.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)33.54-2.732.012.551.367.940.3512.95.995.434.0510.961.0416.0700
2022 (9)34.4817.321.9617.371.264.130.3124.05.680.043.65-11.240.905.6900
2021 (8)29.3913.01.677.051.216.140.25-7.415.68-5.264.12-6.070.85-18.062640.0
2020 (7)26.014.791.562.631.14-4.20.2712.56.00-2.064.38-8.581.047.352640.0
2019 (6)24.823.371.52-29.951.198.180.2433.336.12-32.244.794.650.9728.982640.0
2018 (5)24.015.212.17-11.071.18.910.18-18.189.04-15.474.583.510.75-22.242640.0
2017 (4)22.82-1.32.4418.451.01-12.170.22-42.1110.6920.04.43-11.020.96-41.342640.0
2016 (3)23.125.042.0617.711.1512.750.388.578.9112.064.977.331.643.362640.0
2015 (2)22.01-6.71.750.01.02-0.970.359.387.957.184.636.141.5917.23264-2.58
2014 (1)23.597.371.7518.241.03-4.630.32-17.957.4204.3701.3602718.4

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