- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 8.46 | 14.02 | 12.2 | 1.26 | 6.78 | -2.33 | 0.76 | 0.0 | -5.0 | 0.64 | 6.67 | -1.54 | 14.89 | -6.35 | -12.95 | 8.98 | -12.29 | -15.33 | 7.57 | -6.45 | -12.25 | 751 | 0.0 | 0.0 |
| 23Q3 (19) | 7.42 | 2.91 | -2.37 | 1.18 | 3.51 | 2.61 | 0.76 | 8.57 | 10.14 | 0.6 | -4.76 | 1.69 | 15.90 | 0.58 | 5.1 | 10.24 | 5.5 | 12.82 | 8.09 | -7.46 | 4.16 | 751 | 0.0 | -3.59 |
| 23Q2 (18) | 7.21 | 0.7 | 6.97 | 1.14 | -3.39 | 2.7 | 0.7 | 1.45 | 4.48 | 0.63 | 10.53 | 1.61 | 15.81 | -4.06 | -3.99 | 9.71 | 0.75 | -2.33 | 8.74 | 9.76 | -5.01 | 751 | 0.0 | -3.59 |
| 23Q1 (17) | 7.16 | -5.04 | 2.58 | 1.18 | -8.53 | 4.42 | 0.69 | -13.75 | 0.0 | 0.57 | -12.31 | 3.64 | 16.48 | -3.67 | 1.8 | 9.64 | -9.17 | -2.51 | 7.96 | -7.65 | 1.03 | 751 | 0.0 | -3.59 |
| 22Q4 (16) | 7.54 | -0.79 | 8.18 | 1.29 | 12.17 | 4.88 | 0.8 | 15.94 | 0.0 | 0.65 | 10.17 | 10.17 | 17.11 | 13.07 | -3.05 | 10.61 | 16.86 | -7.56 | 8.62 | 11.05 | 1.84 | 751 | -3.59 | -3.59 |
| 22Q3 (15) | 7.6 | 12.76 | 7.04 | 1.15 | 3.6 | 1.77 | 0.69 | 2.99 | 11.29 | 0.59 | -4.84 | 7.27 | 15.13 | -8.12 | -4.93 | 9.08 | -8.67 | 3.97 | 7.76 | -15.61 | 0.22 | 779 | 0.0 | 2.91 |
| 22Q2 (14) | 6.74 | -3.44 | 9.42 | 1.11 | -1.77 | -3.48 | 0.67 | -2.9 | 9.84 | 0.62 | 12.73 | 14.81 | 16.47 | 1.73 | -11.78 | 9.94 | 0.56 | 0.38 | 9.20 | 16.74 | 4.93 | 779 | 0.0 | 2.91 |
| 22Q1 (13) | 6.98 | 0.14 | 19.11 | 1.13 | -8.13 | 0.0 | 0.69 | -13.75 | 9.52 | 0.55 | -6.78 | 1.85 | 16.19 | -8.26 | -16.05 | 9.89 | -13.87 | -8.05 | 7.88 | -6.91 | -14.49 | 779 | 0.0 | 2.91 |
| 21Q4 (12) | 6.97 | -1.83 | 0.87 | 1.23 | 8.85 | 1.65 | 0.8 | 29.03 | 12.68 | 0.59 | 7.27 | 7.27 | 17.65 | 10.88 | 0.78 | 11.48 | 31.44 | 11.71 | 8.46 | 9.27 | 6.35 | 779 | 2.91 | 2.91 |
| 21Q3 (11) | 7.1 | 15.26 | 20.54 | 1.13 | -1.74 | 7.62 | 0.62 | 1.64 | 24.0 | 0.55 | 1.85 | 25.0 | 15.92 | -14.75 | -10.72 | 8.73 | -11.82 | 2.87 | 7.75 | -11.63 | 3.7 | 757 | 0.0 | 7.07 |
| 21Q2 (10) | 6.16 | 5.12 | 25.97 | 1.15 | 1.77 | 11.65 | 0.61 | -3.17 | -1.61 | 0.54 | 0.0 | 12.5 | 18.67 | -3.19 | -11.37 | 9.90 | -7.89 | -21.9 | 8.77 | -4.87 | -10.69 | 757 | 0.0 | 7.07 |
| 21Q1 (9) | 5.86 | -15.2 | 9.12 | 1.13 | -6.61 | 1.8 | 0.63 | -11.27 | 12.5 | 0.54 | -1.82 | 12.5 | 19.28 | 10.12 | -6.71 | 10.75 | 4.63 | 3.09 | 9.22 | 15.77 | 3.09 | 757 | 0.0 | 9.71 |
| 20Q4 (8) | 6.91 | 17.32 | 0.29 | 1.21 | 15.24 | -5.47 | 0.71 | 42.0 | 2.9 | 0.55 | 25.0 | 5.77 | 17.51 | -1.77 | -5.74 | 10.27 | 21.04 | 2.6 | 7.96 | 6.55 | 5.46 | 757 | 7.07 | 9.71 |
| 20Q3 (7) | 5.89 | 20.45 | -14.76 | 1.05 | 1.94 | -11.02 | 0.5 | -19.35 | -21.88 | 0.44 | -8.33 | -12.0 | 17.83 | -15.37 | 4.39 | 8.49 | -33.05 | -8.35 | 7.47 | -23.9 | 3.24 | 707 | 0.0 | 2.46 |
| 20Q2 (6) | 4.89 | -8.94 | -15.54 | 1.03 | -7.21 | -12.71 | 0.62 | 10.71 | 3.33 | 0.48 | 0.0 | -2.04 | 21.06 | 1.9 | 3.35 | 12.68 | 21.58 | 22.35 | 9.82 | 9.82 | 15.99 | 707 | 2.46 | 2.46 |
| 20Q1 (5) | 5.37 | -22.06 | -9.6 | 1.11 | -13.28 | -3.48 | 0.56 | -18.84 | -8.2 | 0.48 | -7.69 | -12.73 | 20.67 | 11.26 | 6.77 | 10.43 | 4.13 | 1.55 | 8.94 | 18.44 | -3.46 | 690 | 0.0 | 0.0 |
| 19Q4 (4) | 6.89 | -0.29 | 0.0 | 1.28 | 8.47 | 0.0 | 0.69 | 7.81 | 0.0 | 0.52 | 4.0 | 0.0 | 18.58 | 8.79 | 0.0 | 10.01 | 8.13 | 0.0 | 7.55 | 4.3 | 0.0 | 690 | 0.0 | 0.0 |
| 19Q3 (3) | 6.91 | 19.34 | 0.0 | 1.18 | 0.0 | 0.0 | 0.64 | 6.67 | 0.0 | 0.5 | 2.04 | 0.0 | 17.08 | -16.21 | 0.0 | 9.26 | -10.62 | 0.0 | 7.24 | -14.5 | 0.0 | 690 | 0.0 | 0.0 |
| 19Q2 (2) | 5.79 | -2.53 | 0.0 | 1.18 | 2.61 | 0.0 | 0.6 | -1.64 | 0.0 | 0.49 | -10.91 | 0.0 | 20.38 | 5.27 | 0.0 | 10.36 | 0.91 | 0.0 | 8.46 | -8.6 | 0.0 | 690 | 0.0 | 0.0 |
| 19Q1 (1) | 5.94 | 0.0 | 0.0 | 1.15 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 19.36 | 0.0 | 0.0 | 10.27 | 0.0 | 0.0 | 9.26 | 0.0 | 0.0 | 690 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 30.25 | 4.82 | 4.76 | 1.71 | 2.91 | 2.11 | 2.44 | 1.24 | 15.74 | -2.96 | 9.62 | -2.59 | 8.07 | -3.41 | 751 | 0.0 |
| 2022 (9) | 28.86 | 10.62 | 4.68 | 0.86 | 2.85 | 7.14 | 2.41 | 8.56 | 16.22 | -8.82 | 9.88 | -3.14 | 8.35 | -1.86 | 751 | -3.59 |
| 2021 (8) | 26.09 | 13.14 | 4.64 | 5.45 | 2.66 | 11.3 | 2.22 | 13.85 | 17.78 | -6.79 | 10.20 | -1.63 | 8.51 | 0.62 | 779 | 2.91 |
| 2020 (7) | 23.06 | -9.67 | 4.4 | -8.33 | 2.39 | -5.91 | 1.95 | -4.88 | 19.08 | 1.49 | 10.36 | 4.17 | 8.46 | 5.31 | 757 | 7.07 |
| 2019 (6) | 25.53 | -0.85 | 4.8 | -1.03 | 2.54 | -9.61 | 2.05 | 9.04 | 18.80 | -0.18 | 9.95 | -8.83 | 8.03 | 9.98 | 707 | 2.46 |
| 2018 (5) | 25.75 | 11.67 | 4.85 | 17.15 | 2.81 | 4.85 | 1.88 | 2.17 | 18.83 | 4.91 | 10.91 | -6.1 | 7.30 | -8.5 | 690 | 3.76 |
| 2017 (4) | 23.06 | 4.53 | 4.14 | -0.96 | 2.68 | 7.63 | 1.84 | -2.65 | 17.95 | -5.25 | 11.62 | 2.96 | 7.98 | -6.87 | 665 | 1.68 |
| 2016 (3) | 22.06 | 2.27 | 4.18 | -2.34 | 2.49 | -0.8 | 1.89 | 1.07 | 18.95 | -4.51 | 11.29 | -3.0 | 8.57 | -1.18 | 654 | -5.22 |
| 2015 (2) | 21.57 | -0.46 | 4.28 | 27.38 | 2.51 | -27.67 | 1.87 | 4.47 | 19.84 | 27.97 | 11.64 | -27.33 | 8.67 | 4.95 | 690 | -3.63 |
| 2014 (1) | 21.67 | 3.39 | 3.36 | -6.41 | 3.47 | 13.4 | 1.79 | -8.67 | 15.51 | 0 | 16.01 | 0 | 8.26 | 0 | 716 | 1.85 |
