- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | -23.18 | -159.12 | -153.32 | -2.71 | -164.22 | -160.22 | 1.21 | -0.82 | 4.31 | 1.23 | 8.85 | 5.13 | 10.76 | 0.0 | 3.97 | 3.11 | 0.0 | 16.6 | 2.88 | 0.0 | 7.07 | 726 | 0.0 | 0.0 |
| 23Q3 (19) | 39.21 | 4.25 | -4.2 | 4.22 | 6.03 | -1.17 | 1.22 | 0.83 | 2.52 | 1.13 | 1.8 | -9.6 | 10.76 | 1.7 | 3.16 | 3.11 | -3.29 | 7.02 | 2.88 | -2.35 | -5.63 | 726 | 0.0 | 8.2 |
| 23Q2 (18) | 37.61 | -1.54 | -2.69 | 3.98 | -1.73 | 3.11 | 1.21 | -2.42 | 4.31 | 1.11 | -2.63 | 0.0 | 10.58 | -0.19 | 5.96 | 3.22 | -0.89 | 7.19 | 2.95 | -1.1 | 2.77 | 726 | 0.0 | 8.2 |
| 23Q1 (17) | 38.2 | -12.12 | -1.65 | 4.05 | -10.0 | 17.05 | 1.24 | 6.9 | 9.73 | 1.14 | -2.56 | 4.59 | 10.60 | 2.42 | 19.01 | 3.25 | 21.64 | 11.57 | 2.98 | 10.88 | 6.34 | 726 | 0.0 | 8.2 |
| 22Q4 (16) | 43.47 | 6.21 | 1.95 | 4.5 | 5.39 | 17.49 | 1.16 | -2.52 | 4.5 | 1.17 | -6.4 | -10.0 | 10.35 | -0.77 | 15.25 | 2.67 | -8.22 | 2.51 | 2.69 | -11.87 | -11.72 | 726 | 8.2 | 8.2 |
| 22Q3 (15) | 40.93 | 5.9 | 8.6 | 4.27 | 10.62 | 27.84 | 1.19 | 2.59 | 14.42 | 1.25 | 12.61 | 16.82 | 10.43 | 4.46 | 17.72 | 2.91 | -3.13 | 5.37 | 3.05 | 6.34 | 7.57 | 671 | 0.0 | -5.76 |
| 22Q2 (14) | 38.65 | -0.49 | 18.16 | 3.86 | 11.56 | 39.35 | 1.16 | 2.65 | 17.17 | 1.11 | 1.83 | 15.62 | 9.99 | 12.11 | 17.93 | 3.00 | 3.16 | -0.84 | 2.87 | 2.34 | -2.15 | 671 | 0.0 | -5.76 |
| 22Q1 (13) | 38.84 | -8.91 | 93.43 | 3.46 | -9.66 | 80.21 | 1.13 | 1.8 | 22.83 | 1.09 | -16.15 | 12.37 | 8.91 | -0.82 | -6.83 | 2.91 | 11.76 | -36.5 | 2.81 | -7.95 | -41.9 | 671 | 0.0 | -5.76 |
| 21Q4 (12) | 42.64 | 13.13 | 103.82 | 3.83 | 14.67 | 109.29 | 1.11 | 6.73 | 23.33 | 1.3 | 21.5 | 21.5 | 8.98 | 1.36 | 2.68 | 2.60 | -5.66 | -39.49 | 3.05 | 7.39 | -40.39 | 671 | -5.76 | -5.76 |
| 21Q3 (11) | 37.69 | 15.22 | 84.75 | 3.34 | 20.58 | 81.52 | 1.04 | 5.05 | 14.29 | 1.07 | 11.46 | 5.94 | 8.86 | 4.65 | -1.75 | 2.76 | -8.83 | -38.14 | 2.84 | -3.27 | -42.66 | 712 | 0.0 | -1.93 |
| 21Q2 (10) | 32.71 | 62.9 | 60.34 | 2.77 | 44.27 | 51.37 | 0.99 | 7.61 | 16.47 | 0.96 | -1.03 | -1.03 | 8.47 | -11.44 | -5.6 | 3.03 | -33.94 | -27.36 | 2.93 | -39.24 | -38.28 | 712 | 0.0 | -1.93 |
| 21Q1 (9) | 20.08 | -4.02 | -7.72 | 1.92 | 4.92 | 0.0 | 0.92 | 2.22 | 2.22 | 0.97 | -9.35 | -3.96 | 9.56 | 9.31 | 8.37 | 4.58 | 6.5 | 10.77 | 4.83 | -5.55 | 4.07 | 712 | 0.0 | 2.15 |
| 20Q4 (8) | 20.92 | 2.55 | -6.69 | 1.83 | -0.54 | -10.29 | 0.9 | -1.1 | -5.26 | 1.07 | 5.94 | 2.88 | 8.75 | -3.02 | -3.86 | 4.30 | -3.56 | 1.53 | 5.11 | 3.31 | 10.26 | 712 | -1.93 | 2.15 |
| 20Q3 (7) | 20.4 | 0.0 | 27.58 | 1.84 | 0.55 | 57.26 | 0.91 | 7.06 | 44.44 | 1.01 | 4.12 | -3.81 | 9.02 | 0.55 | 23.27 | 4.46 | 7.06 | 13.22 | 4.95 | 4.12 | -24.6 | 726 | 0.0 | 4.16 |
| 20Q2 (6) | 20.4 | -6.25 | 16.77 | 1.83 | -4.69 | 53.78 | 0.85 | -5.56 | 46.55 | 0.97 | -3.96 | -6.73 | 8.97 | 1.67 | 31.69 | 4.17 | 0.74 | 25.5 | 4.75 | 2.44 | -20.13 | 726 | 4.16 | 4.16 |
| 20Q1 (5) | 21.76 | -2.94 | 50.69 | 1.92 | -5.88 | 110.99 | 0.9 | -5.26 | 100.0 | 1.01 | -2.88 | 34.67 | 8.82 | -3.03 | 40.01 | 4.14 | -2.39 | 32.72 | 4.64 | 0.06 | -10.63 | 697 | 0.0 | 0.0 |
| 19Q4 (4) | 22.42 | 40.21 | 0.0 | 2.04 | 74.36 | 0.0 | 0.95 | 50.79 | 0.0 | 1.04 | -0.95 | 0.0 | 9.10 | 24.35 | 0.0 | 4.24 | 7.55 | 0.0 | 4.64 | -29.36 | 0.0 | 697 | 0.0 | 0.0 |
| 19Q3 (3) | 15.99 | -8.47 | 0.0 | 1.17 | -1.68 | 0.0 | 0.63 | 8.62 | 0.0 | 1.05 | 0.96 | 0.0 | 7.32 | 7.42 | 0.0 | 3.94 | 18.67 | 0.0 | 6.57 | 10.31 | 0.0 | 697 | 0.0 | 0.0 |
| 19Q2 (2) | 17.47 | 20.98 | 0.0 | 1.19 | 30.77 | 0.0 | 0.58 | 28.89 | 0.0 | 1.04 | 38.67 | 0.0 | 6.81 | 8.09 | 0.0 | 3.32 | 6.53 | 0.0 | 5.95 | 14.62 | 0.0 | 697 | 0.0 | 0.0 |
| 19Q1 (1) | 14.44 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 6.30 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 5.19 | 0.0 | 0.0 | 697 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 91.84 | -43.27 | 9.53 | -40.77 | 4.88 | 5.4 | 4.61 | -0.22 | 10.38 | 4.41 | 5.31 | 85.8 | 5.02 | 75.9 | 726 | 0.0 |
| 2022 (9) | 161.9 | 21.62 | 16.09 | 35.78 | 4.63 | 13.76 | 4.62 | 7.44 | 9.94 | 11.64 | 2.86 | -6.46 | 2.85 | -11.66 | 726 | 8.2 |
| 2021 (8) | 133.12 | 59.43 | 11.85 | 58.63 | 4.07 | 14.33 | 4.3 | 6.17 | 8.90 | -0.5 | 3.06 | -28.29 | 3.23 | -33.4 | 671 | -5.76 |
| 2020 (7) | 83.5 | 18.74 | 7.47 | 39.89 | 3.56 | 36.4 | 4.05 | 4.11 | 8.95 | 17.81 | 4.26 | 14.87 | 4.85 | -12.32 | 712 | -1.93 |
| 2019 (6) | 70.32 | 34.95 | 5.34 | 62.31 | 2.61 | 60.12 | 3.89 | 45.15 | 7.59 | 20.28 | 3.71 | 18.66 | 5.53 | 7.56 | 726 | 4.16 |
| 2018 (5) | 52.11 | 40.19 | 3.29 | 26.54 | 1.63 | 17.27 | 2.68 | 13.08 | 6.31 | -9.74 | 3.13 | -16.35 | 5.14 | -19.34 | 697 | 0.58 |
| 2017 (4) | 37.17 | -2.8 | 2.6 | -1.14 | 1.39 | -2.8 | 2.37 | 16.18 | 6.99 | 1.71 | 3.74 | 0.0 | 6.38 | 19.52 | 693 | 13.79 |
| 2016 (3) | 38.24 | 23.0 | 2.63 | 7.35 | 1.43 | 3.62 | 2.04 | 4.08 | 6.88 | -12.72 | 3.74 | -15.75 | 5.33 | -15.38 | 609 | -3.18 |
| 2015 (2) | 31.09 | 18.35 | 2.45 | 6.99 | 1.38 | 22.12 | 1.96 | 22.5 | 7.88 | -9.6 | 4.44 | 3.19 | 6.30 | 3.51 | 629 | -1.56 |
| 2014 (1) | 26.27 | 13.62 | 2.29 | 20.53 | 1.13 | -5.83 | 1.6 | 13.48 | 8.72 | 0 | 4.30 | 0 | 6.09 | 0 | 639 | 4.24 |
