玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q3 (20)1.41-61.05-54.950.07-12.5-22.220.2-4.76-20.00.010.00.04.96124.6572.6614.18144.5177.590.71156.74121.99000
23Q2 (19)3.6236.6-37.040.080.0-20.00.210.0-25.00.010.00.02.21-26.827.075.80-26.819.130.28-26.858.84000
23Q1 (18)2.65-63.7-46.360.08-11.11-33.330.2123.5316.670.010.0-83.333.02144.8624.287.92240.29117.480.38175.47-68.93000
22Q4 (17)7.3133.23-13.920.090.0-25.00.17-32.0-37.040.010.00.01.23-57.12-12.882.33-70.84-26.860.14-57.1216.16000
22Q3 (16)3.13-45.57-56.280.09-10.0-10.00.25-10.71-24.240.010.0-75.02.8865.34105.887.9964.0273.30.3283.71-42.81000
22Q2 (15)5.7516.4-0.690.1-16.67-9.090.2855.5640.00.01-83.33-85.711.74-28.41-8.464.8733.6440.970.17-85.68-85.61000
22Q1 (14)4.94-41.7530.00.120.00.00.18-33.3338.460.06500.0200.02.4371.66-23.083.6414.446.511.21929.96130.77000
21Q4 (13)8.4818.4411.870.1220.020.00.27-18.1880.00.01-75.0-83.331.421.327.263.18-30.9260.90.12-78.89-85.100-100.0
21Q3 (12)7.1623.6655.310.1-9.09-9.090.3365.0175.00.04-42.86300.01.40-26.49-41.474.6133.4377.060.56-53.79157.5400-100.0
21Q2 (11)5.7952.3741.560.11-8.33-21.430.253.8566.670.07250.001.90-39.84-44.53.450.9717.731.21129.71000-100.0
21Q1 (10)3.8-49.8729.690.1220.020.00.13-13.3318.180.02-66.670.03.16139.37-7.473.4272.88-8.880.53-33.51-22.890-100.0-100.0
20Q4 (9)7.5864.43-9.440.1-9.09-9.090.1525.066.670.06500.0185.711.32-44.710.381.98-23.9884.040.79264.91194.651180.00.0
20Q3 (8)4.6112.71-13.830.11-21.4310.00.120.0-33.330.010-88.892.39-30.2927.662.60-11.28-22.630.220-87.111180.00.0
20Q2 (7)4.0939.5913.610.1440.075.00.129.09-14.290-100.0-100.03.420.2954.032.93-21.85-24.55-0.00-100.0-100.01180.00.0
20Q1 (6)2.93-64.99-9.850.1-9.0925.00.1122.22-26.670.02128.570.03.41159.738.653.75249.15-18.660.68181.6210.921180.00.0
19Q4 (5)8.3756.45-1.650.1110.022.220.09-50.0-40.0-0.07-177.78-800.01.31-29.6924.271.08-68.04-39.0-0.84-149.71-811.711180.01.72
19Q3 (4)5.3548.610.00.125.00.00.1828.570.00.09200.00.01.87-15.890.03.36-13.480.01.68101.870.01180.00.0
19Q2 (3)3.610.770.00.080.00.00.14-6.670.00.0350.00.02.22-9.720.03.89-15.740.00.8335.420.01180.00.0
19Q1 (2)3.25-61.810.00.08-11.110.00.150.00.00.02100.00.02.46132.750.04.62161.850.00.62423.690.01181.720.0
18Q4 (1)8.510.00.00.090.00.00.150.00.00.010.00.01.060.00.01.760.00.00.120.00.01160.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2022 (10)21.13-16.250.4-11.110.88-5.380.08-42.861.896.144.1612.980.38-31.7700
2021 (9)25.2331.340.450.00.9386.00.1475.01.78-23.863.6941.620.5533.2400
2020 (8)19.21-6.660.4521.620.5-9.090.0814.292.3430.32.60-2.610.4222.441180.0
2019 (7)20.58-11.750.375.710.55-3.510.07-12.51.8019.792.679.340.34-0.851180.0
2018 (6)23.32-6.010.352.940.5718.750.0833.331.509.522.4426.340.3441.851180.0
2017 (5)24.8128.220.3417.240.4865.520.06100.01.37-8.561.9329.090.2455.991180.0
2016 (4)19.3518.640.29-43.140.2911.540.0301.50-52.071.50-5.980.1601180.0
2015 (3)16.31-10.680.5137.840.26-21.21003.1354.321.59-11.790.000118807.69
2014 (2)18.2616.830.37-50.670.330002.03-57.771.8100.000130.0
2013 (1)15.6300.75000004.8000.0000.000130

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