玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.16-45.54-49.340.05-16.67-16.670.254.17-3.850.040.00.04.3153.0264.5121.5591.2789.823.4583.6297.411820.00.0
23Q3 (19)2.1350.0-11.980.0620.00.00.240.0-11.110.040.00.02.82-20.013.6211.27-33.330.991.88-33.3313.621820.0-22.55
23Q2 (18)1.429.23-21.110.050.00.00.240.0-7.690.040.0-20.03.52-8.4526.7616.90-8.4517.012.82-8.451.411820.0-22.55
23Q1 (17)1.3-43.23-11.560.05-16.67-28.570.24-7.694.350.040.00.03.8546.79-19.2318.4662.617.993.0876.1513.081820.0-22.55
22Q4 (16)2.29-5.37-0.430.060.0-14.290.26-3.78.330.040.00.02.625.68-13.9111.351.768.811.755.680.44182-22.55-22.55
22Q3 (15)2.4234.4439.080.0620.0-14.290.273.8517.390.04-20.0-20.02.48-10.74-38.3711.16-22.76-15.591.65-40.5-42.482350.039.88
22Q2 (14)1.822.45-8.160.05-28.57-16.670.2613.048.330.0525.0-28.572.78-41.67-9.2614.44-7.6817.962.782.08-22.222350.039.88
22Q1 (13)1.47-36.09-30.330.070.00.00.23-4.174.550.040.0-33.334.7656.4643.5415.6549.9450.062.7256.46-4.312350.039.88
21Q4 (12)2.332.182.220.070.0-22.220.244.35-11.110.04-20.0-33.333.04-24.35-23.9110.43-21.06-13.041.74-39.48-34.7823539.8839.88
21Q3 (11)1.74-11.22-25.00.0716.6716.670.23-4.17-23.330.05-28.57-16.674.0231.4255.5613.227.952.222.87-19.5411.111680.07.69
21Q2 (10)1.96-7.11-7.110.06-14.290.00.249.0914.290.0716.6740.03.06-7.737.6512.2417.4423.033.5725.650.711680.07.69
21Q1 (9)2.11-6.2299.060.07-22.2275.00.22-18.5215.790.060.050.03.32-17.06-12.0910.43-13.11-41.832.846.64-24.641680.0-15.15
20Q4 (8)2.25-3.02136.840.0950.050.00.27-10.042.110.060.020.04.0054.67-36.6712.00-7.2-40.02.673.11-49.331687.69-15.15
20Q3 (7)2.329.95103.510.060.050.00.342.8642.860.0620.020.02.59-9.05-26.2912.9329.93-29.82.599.14-41.031560.0-21.21
20Q2 (6)2.1199.0697.20.0650.050.00.2110.53-12.50.0525.025.02.84-24.64-23.939.95-44.47-55.632.37-37.2-36.61156-21.21-21.21
20Q1 (5)1.0611.580.00.04-33.33100.00.190.0-17.390.04-20.0-20.03.77-40.25100.017.92-10.38-17.393.77-28.3-20.01980.00.0
19Q4 (4)0.95-16.670.00.0650.00.00.19-9.520.00.050.00.06.3280.00.020.008.570.05.2620.00.01980.00.0
19Q3 (3)1.146.540.00.040.00.00.21-12.50.00.0525.00.03.51-6.140.018.42-17.870.04.3917.320.01980.00.0
19Q2 (2)1.070.940.00.04100.00.00.244.350.00.04-20.00.03.7498.130.022.433.370.03.74-20.750.01980.00.0
19Q1 (1)1.060.00.00.020.00.00.230.00.00.050.00.01.890.00.021.700.00.04.720.00.01980.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)6.01-24.690.2-16.670.97-3.960.16-5.883.3310.6516.1427.522.6624.971820.0
2022 (9)7.98-1.720.24-11.111.018.60.17-26.093.01-9.5512.6610.512.13-24.79182-22.55
2021 (8)8.124.910.278.00.93-4.120.239.523.332.9511.45-8.612.834.423539.88
2020 (7)7.7483.850.2547.060.9711.490.215.03.23-20.0112.53-39.362.71-42.891687.69
2019 (6)4.21-31.880.1721.430.872.350.2-4.764.0478.2520.6750.254.7539.8156-21.21
2018 (5)6.1815.730.14-6.670.851.190.215.02.27-19.3513.75-12.563.40-9.27198-24.71
2017 (4)5.34-15.510.15-11.760.84-8.70.2-25.932.814.4315.738.063.75-12.33263-11.45
2016 (3)6.32-7.740.17-19.050.92-4.170.273.852.69-12.2614.563.874.2712.552972.77
2015 (2)6.8510.660.2123.530.9615.660.26-29.733.0711.6314.014.523.80-36.5289-19.27
2014 (1)6.19-53.980.17-19.050.83-9.780.37-13.952.75013.4105.980358-28.54

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