玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)4.14-5.69-56.830.3-9.09-3.230.4833.336.670.2-9.0917.657.25-3.6124.1711.5941.38147.094.83-3.6172.5214940.00.0
23Q3 (19)4.392.33-71.730.3310.0-23.260.36-7.69-28.00.2222.2210.07.527.49171.498.20-9.79154.715.0119.44289.1314940.0-9.12
23Q2 (18)4.29-29.67-68.220.30.0-37.50.39-2.5-4.880.1812.55.886.9942.1996.689.0938.64199.334.2059.97233.214940.0-9.12
23Q1 (17)6.1-36.39-50.080.3-3.23-14.290.4-11.11-14.890.16-5.886.674.9252.1471.716.5639.7470.492.6247.97113.6814940.0-9.12
22Q4 (16)9.59-38.25-32.270.31-27.91-34.040.45-10.0-43.040.17-15.0-15.03.2316.75-2.614.6945.75-15.891.7737.6525.511494-9.12-9.12
22Q3 (15)15.5315.0425.750.43-10.427.50.521.9511.110.217.6511.112.77-22.13-14.513.226.01-11.641.292.27-11.6416440.03.53
22Q2 (14)13.510.4710.750.4837.1429.730.41-12.77-16.330.1713.33-5.563.5624.1417.143.04-21.04-24.451.262.59-14.7216440.03.53
22Q1 (13)12.22-13.720.990.35-25.53-5.410.47-40.5111.90.15-25.0-6.252.86-13.71-21.823.85-31.06-7.511.23-13.09-22.5116440.03.53
21Q4 (12)14.1614.6629.670.4717.534.290.7975.5619.70.211.115.263.322.483.565.5853.12-7.691.41-3.09-18.8216443.533.53
21Q3 (11)12.351.3119.670.48.1125.00.45-8.1612.50.180.05.883.246.714.453.64-9.35-5.991.46-1.3-11.5215880.0-1.79
21Q2 (10)12.1920.6963.840.370.027.590.4916.6719.510.1812.55.883.04-17.15-22.134.02-3.34-27.061.48-6.79-35.3815880.0-1.79
21Q1 (9)10.1-7.5195.740.375.7123.330.42-36.360.00.16-15.790.03.6614.3-36.994.16-31.2-48.911.58-8.95-48.9115880.0-8.0
20Q4 (8)10.925.8145.020.359.38-46.150.6665.0247.370.1911.76-9.523.213.37-62.876.0455.93139.531.745.62-37.611588-1.79-8.0
20Q3 (7)10.3238.7132.140.3210.340.00.4-2.44-18.370.170.0-15.03.10-20.45-24.323.88-29.67-38.221.65-27.91-35.6716170.0-6.32
20Q2 (6)7.4444.19-0.530.29-3.3316.00.41-2.38-25.450.176.25-39.293.90-32.9616.625.51-32.3-25.052.28-26.31-38.961617-6.32-6.32
20Q1 (5)5.16-31.47-28.130.3-53.857.140.42121.05-19.230.16-23.81-11.115.81-32.6549.098.14222.5812.393.1011.1823.6917260.00.0
19Q4 (4)7.53-3.590.00.65103.120.00.19-61.220.00.215.00.08.63110.680.02.52-59.780.02.798.90.017260.00.0
19Q3 (3)7.814.410.00.3228.00.00.49-10.910.00.2-28.570.04.1022.590.06.27-14.670.02.56-31.590.017260.00.0
19Q2 (2)7.484.180.00.25-10.710.00.555.770.00.2855.560.03.34-14.30.07.351.530.03.7449.320.017260.00.0
19Q1 (1)7.180.00.00.280.00.00.520.00.00.180.00.03.900.00.07.240.00.02.510.00.017260.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)18.92-62.791.23-21.151.62-11.480.7711.596.50111.918.56137.924.07199.9214940.0
2022 (9)50.854.21.56-3.111.83-14.880.69-4.173.07-7.013.60-18.321.36-8.031494-9.12
2021 (8)48.844.211.6127.782.1513.760.724.353.30-11.394.41-21.121.48-27.6416443.53
2020 (7)33.8412.841.26-16.01.898.00.69-21.593.72-25.565.59-4.292.04-30.511588-1.79
2019 (6)29.990.11.5-1.961.75-2.780.88-5.385.00-2.065.84-2.882.93-5.471617-6.32
2018 (5)29.966.471.5315.041.8-6.250.9327.45.118.056.01-11.953.1019.661726-1.88
2017 (4)28.143.571.339.021.9217.070.730.04.735.266.8213.042.59-3.451759-5.84
2016 (3)27.17-21.771.225.171.64-17.590.7317.744.4934.446.045.342.6950.51868-10.71
2015 (2)34.73-10.561.1614.851.995.290.628.773.3428.415.7317.721.7921.612092-12.4
2014 (1)38.830.181.019.781.895.00.57-8.062.6004.8701.4702388-1.53

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