- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 84.99 | 6.6 | 11.39 | 4.24 | 0.24 | -6.61 | 3.57 | 1.13 | -15.8 | 0.41 | 2.5 | -2.38 | 4.99 | -5.97 | -16.16 | 4.20 | -5.13 | -24.41 | 0.48 | -3.84 | -12.36 | 18183 | 0.0 | 0.0 |
| 23Q3 (19) | 79.73 | 1.94 | -25.58 | 4.23 | 6.55 | -4.94 | 3.53 | 2.92 | -6.86 | 0.4 | 5.26 | -2.44 | 5.31 | 4.52 | 27.72 | 4.43 | 0.95 | 25.15 | 0.50 | 3.26 | 31.09 | 18183 | 0.0 | 13.01 |
| 23Q2 (18) | 78.21 | 20.36 | -30.26 | 3.97 | 16.76 | -5.7 | 3.43 | 0.59 | -4.72 | 0.38 | 11.76 | -9.52 | 5.08 | -2.99 | 35.22 | 4.39 | -16.43 | 36.62 | 0.49 | -7.14 | 29.74 | 18183 | 0.0 | 13.01 |
| 23Q1 (17) | 64.98 | -14.84 | -36.16 | 3.4 | -25.11 | -10.76 | 3.41 | -19.58 | 12.91 | 0.34 | -19.05 | -2.86 | 5.23 | -12.06 | 39.78 | 5.25 | -5.56 | 76.86 | 0.52 | -4.95 | 52.16 | 18183 | 0.0 | 13.01 |
| 22Q4 (16) | 76.3 | -28.78 | -22.55 | 4.54 | 2.02 | -4.62 | 4.24 | 11.87 | 33.33 | 0.42 | 2.44 | 2.44 | 5.95 | 43.25 | 23.15 | 5.56 | 57.08 | 72.16 | 0.55 | 43.83 | 32.27 | 18183 | 13.01 | 13.01 |
| 22Q3 (15) | 107.13 | -4.48 | 32.93 | 4.45 | 5.7 | 0.68 | 3.79 | 5.28 | 25.08 | 0.41 | -2.38 | -4.65 | 4.15 | 10.65 | -24.26 | 3.54 | 10.21 | -5.9 | 0.38 | 2.19 | -28.27 | 16090 | 0.0 | -3.31 |
| 22Q2 (14) | 112.15 | 10.19 | 14.59 | 4.21 | 10.5 | -3.66 | 3.6 | 19.21 | 22.45 | 0.42 | 20.0 | 2.44 | 3.75 | 0.28 | -15.93 | 3.21 | 8.18 | 6.86 | 0.37 | 8.9 | -10.6 | 16090 | 0.0 | -3.31 |
| 22Q1 (13) | 101.78 | 3.31 | 23.84 | 3.81 | -19.96 | -0.26 | 3.02 | -5.03 | 8.63 | 0.35 | -14.63 | -7.89 | 3.74 | -22.52 | -19.46 | 2.97 | -8.07 | -12.28 | 0.34 | -17.37 | -25.62 | 16090 | 0.0 | -3.31 |
| 21Q4 (12) | 98.52 | 22.25 | 5.64 | 4.76 | 7.69 | 10.19 | 3.18 | 4.95 | 10.03 | 0.41 | -4.65 | 2.5 | 4.83 | -11.91 | 4.3 | 3.23 | -14.15 | 4.16 | 0.42 | -22.0 | -2.97 | 16090 | -3.31 | -3.31 |
| 21Q3 (11) | 80.59 | -17.66 | 9.27 | 4.42 | 1.14 | 45.87 | 3.03 | 3.06 | 18.36 | 0.43 | 4.88 | 19.44 | 5.48 | 22.83 | 33.49 | 3.76 | 25.16 | 8.31 | 0.53 | 27.37 | 9.31 | 16640 | 0.0 | 1.65 |
| 21Q2 (10) | 97.87 | 19.08 | 79.12 | 4.37 | 14.4 | 42.35 | 2.94 | 5.76 | 18.07 | 0.41 | 7.89 | 20.59 | 4.47 | -3.93 | -20.53 | 3.00 | -11.19 | -34.08 | 0.42 | -9.39 | -32.68 | 16640 | 0.0 | 1.65 |
| 21Q1 (9) | 82.19 | -11.87 | 36.73 | 3.82 | -11.57 | 14.71 | 2.78 | -3.81 | 4.51 | 0.38 | -5.0 | 2.7 | 4.65 | 0.34 | -16.1 | 3.38 | 9.15 | -23.57 | 0.46 | 7.8 | -24.89 | 16640 | 0.0 | 0.11 |
| 20Q4 (8) | 93.26 | 26.45 | 20.51 | 4.32 | 42.57 | 7.2 | 2.89 | 12.89 | -1.03 | 0.4 | 11.11 | 0.0 | 4.63 | 12.75 | -11.05 | 3.10 | -10.73 | -17.87 | 0.43 | -12.13 | -17.02 | 16640 | 1.65 | 0.11 |
| 20Q3 (7) | 73.75 | 34.97 | 2.4 | 3.03 | -1.3 | -11.14 | 2.56 | 2.81 | -1.92 | 0.36 | 5.88 | -5.26 | 4.11 | -26.88 | -13.23 | 3.47 | -23.83 | -4.22 | 0.49 | -21.55 | -7.49 | 16370 | 0.0 | -1.52 |
| 20Q2 (6) | 54.64 | -9.1 | -21.26 | 3.07 | -7.81 | -11.78 | 2.49 | -6.39 | -5.68 | 0.34 | -8.11 | -5.56 | 5.62 | 1.42 | 12.03 | 4.56 | 2.98 | 19.78 | 0.62 | 1.09 | 19.94 | 16370 | -1.52 | -1.52 |
| 20Q1 (5) | 60.11 | -22.33 | -3.73 | 3.33 | -17.37 | 4.39 | 2.66 | -8.9 | -1.12 | 0.37 | -7.5 | 15.62 | 5.54 | 6.38 | 8.44 | 4.43 | 17.28 | 2.72 | 0.62 | 19.09 | 20.11 | 16622 | 0.0 | 0.0 |
| 19Q4 (4) | 77.39 | 7.46 | 0.0 | 4.03 | 18.18 | 0.0 | 2.92 | 11.88 | 0.0 | 0.4 | 5.26 | 0.0 | 5.21 | 9.98 | 0.0 | 3.77 | 4.11 | 0.0 | 0.52 | -2.04 | 0.0 | 16622 | 0.0 | 0.0 |
| 19Q3 (3) | 72.02 | 3.79 | 0.0 | 3.41 | -2.01 | 0.0 | 2.61 | -1.14 | 0.0 | 0.38 | 5.56 | 0.0 | 4.73 | -5.59 | 0.0 | 3.62 | -4.75 | 0.0 | 0.53 | 1.7 | 0.0 | 16622 | 0.0 | 0.0 |
| 19Q2 (2) | 69.39 | 11.13 | 0.0 | 3.48 | 9.09 | 0.0 | 2.64 | -1.86 | 0.0 | 0.36 | 12.5 | 0.0 | 5.02 | -1.84 | 0.0 | 3.80 | -11.69 | 0.0 | 0.52 | 1.23 | 0.0 | 16622 | 0.0 | 0.0 |
| 19Q1 (1) | 62.44 | 0.0 | 0.0 | 3.19 | 0.0 | 0.0 | 2.69 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 5.11 | 0.0 | 0.0 | 4.31 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 16622 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 307.9 | -22.51 | 15.84 | -6.93 | 13.93 | -5.04 | 1.53 | -4.38 | 5.14 | 20.11 | 4.52 | 22.54 | 0.50 | 23.41 | 18183 | 0.0 |
| 2022 (9) | 397.36 | 10.63 | 17.02 | -1.96 | 14.67 | 22.86 | 1.6 | -1.84 | 4.28 | -11.38 | 3.69 | 11.06 | 0.40 | -11.27 | 18183 | 13.01 |
| 2021 (8) | 359.17 | 27.48 | 17.36 | 26.25 | 11.94 | 12.64 | 1.63 | 10.88 | 4.83 | -0.96 | 3.32 | -11.64 | 0.45 | -13.02 | 16090 | -3.31 |
| 2020 (7) | 281.75 | 0.18 | 13.75 | -2.55 | 10.6 | -2.48 | 1.47 | 1.38 | 4.88 | -2.72 | 3.76 | -2.66 | 0.52 | 1.2 | 16640 | 1.65 |
| 2019 (6) | 281.25 | 1.98 | 14.11 | -2.22 | 10.87 | 2.94 | 1.45 | 0.69 | 5.02 | -4.12 | 3.86 | 0.93 | 0.52 | -1.26 | 16370 | -1.52 |
| 2018 (5) | 275.78 | 13.81 | 14.43 | 5.25 | 10.56 | 13.18 | 1.44 | -11.66 | 5.23 | -7.52 | 3.83 | -0.55 | 0.52 | -22.38 | 16622 | 3.29 |
| 2017 (4) | 242.32 | -1.2 | 13.71 | 5.87 | 9.33 | 8.36 | 1.63 | 7.24 | 5.66 | 7.15 | 3.85 | 9.68 | 0.67 | 8.54 | 16093 | 13.47 |
| 2016 (3) | 245.26 | -3.9 | 12.95 | -0.23 | 8.61 | -3.04 | 1.52 | 18.75 | 5.28 | 3.82 | 3.51 | 0.89 | 0.62 | 23.57 | 14182 | 0.19 |
| 2015 (2) | 255.21 | 22.44 | 12.98 | 10.37 | 8.88 | 30.4 | 1.28 | 19.63 | 5.09 | -9.86 | 3.48 | 6.49 | 0.50 | -2.3 | 14155 | 5.61 |
| 2014 (1) | 208.43 | 14.89 | 11.76 | 32.73 | 6.81 | -19.02 | 1.07 | 4.9 | 5.64 | 0 | 3.27 | 0 | 0.51 | 0 | 13403 | 18.52 |
