- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22Q3 (20) | 4.06 | 6.56 | 9.43 | 0.76 | 26.67 | 33.33 | 0.22 | 10.0 | 10.0 | 0.05 | 66.67 | 25.0 | 18.72 | 18.87 | 21.84 | 5.42 | 3.23 | 0.52 | 1.23 | 56.4 | 14.22 | 901 | 0.0 | 1.24 |
| 22Q2 (19) | 3.81 | 6.13 | -9.5 | 0.6 | 13.21 | 1.69 | 0.2 | 11.11 | -9.09 | 0.03 | 50.0 | -25.0 | 15.75 | 6.67 | 12.37 | 5.25 | 4.7 | 0.45 | 0.79 | 41.34 | -17.13 | 901 | 0.0 | 1.24 |
| 22Q1 (18) | 3.59 | -20.4 | -19.87 | 0.53 | -19.7 | 1.92 | 0.18 | 0.0 | -14.29 | 0.02 | -50.0 | -50.0 | 14.76 | 0.88 | 27.19 | 5.01 | 25.63 | 6.96 | 0.56 | -37.19 | -37.6 | 901 | 0.0 | 1.24 |
| 21Q4 (17) | 4.51 | 21.56 | -10.69 | 0.66 | 15.79 | 13.79 | 0.18 | -10.0 | -5.26 | 0.04 | 0.0 | -20.0 | 14.63 | -4.75 | 27.42 | 3.99 | -25.96 | 6.08 | 0.89 | -17.74 | -10.42 | 901 | 1.24 | 1.24 |
| 21Q3 (16) | 3.71 | -11.88 | -19.87 | 0.57 | -3.39 | 0.0 | 0.2 | -9.09 | -4.76 | 0.04 | 0.0 | 0.0 | 15.36 | 9.63 | 24.8 | 5.39 | 3.16 | 18.86 | 1.08 | 13.48 | 24.8 | 890 | 0.0 | -6.41 |
| 21Q2 (15) | 4.21 | -6.03 | -1.64 | 0.59 | 13.46 | 20.41 | 0.22 | 4.76 | -4.35 | 0.04 | 0.0 | 33.33 | 14.01 | 20.74 | 22.41 | 5.23 | 11.48 | -2.76 | 0.95 | 6.41 | 35.55 | 890 | 0.0 | -6.41 |
| 21Q1 (14) | 4.48 | -11.29 | -10.22 | 0.52 | -10.34 | -13.33 | 0.21 | 10.53 | -16.0 | 0.04 | -20.0 | -20.0 | 11.61 | 1.06 | -3.47 | 4.69 | 24.59 | -6.44 | 0.89 | -9.82 | -10.89 | 890 | 0.0 | 13.09 |
| 20Q4 (13) | 5.05 | 9.07 | -9.01 | 0.58 | 1.75 | 3.57 | 0.19 | -9.52 | -17.39 | 0.05 | 25.0 | 0.0 | 11.49 | -6.71 | 13.83 | 3.76 | -17.05 | -9.21 | 0.99 | 14.6 | 9.9 | 890 | -6.41 | 13.09 |
| 20Q3 (12) | 4.63 | 8.18 | -7.21 | 0.57 | 16.33 | 14.0 | 0.21 | -8.7 | -12.5 | 0.04 | 33.33 | 33.33 | 12.31 | 7.53 | 22.86 | 4.54 | -15.6 | -5.7 | 0.86 | 23.25 | 43.7 | 951 | 0.0 | 20.84 |
| 20Q2 (11) | 4.28 | -14.23 | -7.36 | 0.49 | -18.33 | 13.95 | 0.23 | -8.0 | 4.55 | 0.03 | -40.0 | -25.0 | 11.45 | -4.79 | 23.01 | 5.37 | 7.26 | 12.85 | 0.70 | -30.05 | -19.04 | 951 | 20.84 | 20.84 |
| 20Q1 (10) | 4.99 | -10.09 | 8.24 | 0.6 | 7.14 | 42.86 | 0.25 | 8.7 | 13.64 | 0.05 | 0.0 | 66.67 | 12.02 | 19.17 | 31.98 | 5.01 | 20.89 | 4.98 | 1.00 | 11.22 | 53.97 | 787 | 0.0 | 1.68 |
| 19Q4 (9) | 5.55 | 11.22 | 14.43 | 0.56 | 12.0 | 36.59 | 0.23 | -4.17 | 15.0 | 0.05 | 66.67 | 0.0 | 10.09 | 0.7 | 19.36 | 4.14 | -13.84 | 0.5 | 0.90 | 49.85 | -12.61 | 787 | 0.0 | 1.68 |
| 19Q3 (8) | 4.99 | 8.01 | 10.15 | 0.5 | 16.28 | 42.86 | 0.24 | 9.09 | 26.32 | 0.03 | -25.0 | 0.0 | 10.02 | 7.66 | 29.69 | 4.81 | 1.0 | 14.67 | 0.60 | -30.56 | -9.22 | 787 | 0.0 | 1.68 |
| 19Q2 (7) | 4.62 | 0.22 | 19.69 | 0.43 | 2.38 | 34.38 | 0.22 | 0.0 | -8.33 | 0.04 | 33.33 | 33.33 | 9.31 | 2.16 | 12.27 | 4.76 | -0.22 | -23.41 | 0.87 | 33.04 | 11.4 | 787 | 1.68 | 1.68 |
| 19Q1 (6) | 4.61 | -4.95 | 9.76 | 0.42 | 2.44 | 31.25 | 0.22 | 10.0 | 10.0 | 0.03 | -40.0 | 0.0 | 9.11 | 7.77 | 19.58 | 4.77 | 15.73 | 0.22 | 0.65 | -36.88 | -8.89 | 774 | 0.0 | -1.53 |
| 18Q4 (5) | 4.85 | 7.06 | 23.72 | 0.41 | 17.14 | 10.81 | 0.2 | 5.26 | 17.65 | 0.05 | 66.67 | 66.67 | 8.45 | 9.41 | -10.44 | 4.12 | -1.68 | -4.91 | 1.03 | 55.67 | 34.71 | 774 | 0.0 | 0.0 |
| 18Q3 (4) | 4.53 | 17.36 | 0.0 | 0.35 | 9.38 | 0.0 | 0.19 | -20.83 | 0.0 | 0.03 | 0.0 | 0.0 | 7.73 | -6.8 | 0.0 | 4.19 | -32.54 | 0.0 | 0.66 | -14.79 | 0.0 | 774 | 0.0 | 0.0 |
| 18Q2 (3) | 3.86 | -8.1 | 0.0 | 0.32 | 0.0 | 0.0 | 0.24 | 20.0 | 0.0 | 0.03 | 0.0 | 0.0 | 8.29 | 8.81 | 0.0 | 6.22 | 30.57 | 0.0 | 0.78 | 8.81 | 0.0 | 774 | -1.53 | 0.0 |
| 18Q1 (2) | 4.2 | 7.14 | 0.0 | 0.32 | -13.51 | 0.0 | 0.2 | 17.65 | 0.0 | 0.03 | 0.0 | 0.0 | 7.62 | -19.28 | 0.0 | 4.76 | 9.8 | 0.0 | 0.71 | -6.67 | 0.0 | 786 | 1.55 | 0.0 |
| 17Q4 (1) | 3.92 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 9.44 | 0.0 | 0.0 | 4.34 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 774 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 (10) | 16.91 | -10.77 | 2.34 | 4.46 | 0.8 | -9.09 | 0.16 | -5.88 | 13.84 | 17.07 | 4.73 | 1.88 | 0.95 | 5.47 | 901 | 1.24 |
| 2020 (9) | 18.95 | -4.15 | 2.24 | 17.89 | 0.88 | -4.35 | 0.17 | 13.33 | 11.82 | 23.0 | 4.64 | -0.21 | 0.90 | 18.24 | 890 | -6.41 |
| 2019 (8) | 19.77 | 13.36 | 1.9 | 36.69 | 0.92 | 10.84 | 0.15 | 7.14 | 9.61 | 20.58 | 4.65 | -2.22 | 0.76 | -5.48 | 951 | 20.84 |
| 2018 (7) | 17.44 | 16.27 | 1.39 | -2.8 | 0.83 | 22.06 | 0.14 | 16.67 | 7.97 | -16.4 | 4.76 | 4.98 | 0.80 | 0.34 | 787 | 0.13 |
| 2017 (6) | 15.0 | 0.54 | 1.43 | 50.53 | 0.68 | -4.23 | 0.12 | 9.09 | 9.53 | 49.72 | 4.53 | -4.74 | 0.80 | 8.51 | 786 | 1.55 |
| 2016 (5) | 14.92 | 8.67 | 0.95 | -14.41 | 0.71 | 44.9 | 0.11 | 22.22 | 6.37 | -21.24 | 4.76 | 33.34 | 0.74 | 12.47 | 774 | 11.37 |
| 2015 (4) | 13.73 | 13.0 | 1.11 | 26.14 | 0.49 | 28.95 | 0.09 | 0.0 | 8.08 | 11.62 | 3.57 | 14.11 | 0.66 | -11.51 | 695 | 9.45 |
| 2014 (3) | 12.15 | 25.78 | 0.88 | 69.23 | 0.38 | 40.74 | 0.09 | 12.5 | 7.24 | 34.55 | 3.13 | 11.9 | 0.74 | -10.56 | 635 | 0 |
| 2013 (2) | 9.66 | 0 | 0.52 | 0 | 0.27 | 0 | 0.08 | 0 | 5.38 | 0 | 2.80 | 0 | 0.83 | 0 | 0 | 0 |
