- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.05 | 0.0 | -98.32 | 0.09 | 80.0 | -47.06 | 0.03 | -72.73 | -91.89 | 0.19 | 90.0 | 26.67 | 180.00 | 80.0 | 3055.29 | 60.00 | -72.73 | 383.24 | 380.00 | 90.0 | 7449.33 | 77 | 8.45 | 35.09 |
| 23Q3 (19) | 0.05 | -94.25 | -99.1 | 0.05 | -28.57 | -61.54 | 0.11 | 0.0 | 10.0 | 0.1 | 25.0 | 100.0 | 100.00 | 1142.86 | 4184.62 | 220.00 | 1640.0 | 12154.0 | 200.00 | 2075.0 | 22180.0 | 71 | -4.05 | 42.0 |
| 23Q2 (18) | 0.87 | -33.08 | -86.64 | 0.07 | 40.0 | -53.33 | 0.11 | -21.43 | 57.14 | 0.08 | 0.0 | 100.0 | 8.05 | 109.2 | 249.2 | 12.64 | 17.41 | 1075.86 | 9.20 | 49.43 | 1396.55 | 74 | 13.85 | 80.49 |
| 23Q1 (17) | 1.3 | -56.38 | -19.25 | 0.05 | -70.59 | -16.67 | 0.14 | -62.16 | 100.0 | 0.08 | -46.67 | 60.0 | 3.85 | -32.58 | 3.21 | 10.77 | -13.26 | 147.69 | 6.15 | 22.26 | 98.15 | 65 | 14.04 | 75.68 |
| 22Q4 (16) | 2.98 | -46.5 | 217.02 | 0.17 | 30.77 | 325.0 | 0.37 | 270.0 | 516.67 | 0.15 | 200.0 | 650.0 | 5.70 | 144.42 | 34.06 | 12.42 | 591.58 | 94.52 | 5.03 | 460.74 | 136.58 | 57 | 14.0 | 46.15 |
| 22Q3 (15) | 5.57 | -14.44 | 435.58 | 0.13 | -13.33 | 225.0 | 0.1 | 42.86 | 66.67 | 0.05 | 25.0 | 66.67 | 2.33 | 1.29 | -39.32 | 1.80 | 66.97 | -68.88 | 0.90 | 46.1 | -68.88 | 50 | 21.95 | 47.06 |
| 22Q2 (14) | 6.51 | 304.35 | 791.78 | 0.15 | 150.0 | 400.0 | 0.07 | 0.0 | -12.5 | 0.04 | -20.0 | -33.33 | 2.30 | -38.17 | -43.93 | 1.08 | -75.27 | -90.19 | 0.61 | -80.22 | -92.52 | 41 | 10.81 | 41.38 |
| 22Q1 (13) | 1.61 | 71.28 | 235.42 | 0.06 | 50.0 | 100.0 | 0.07 | 16.67 | 75.0 | 0.05 | 150.0 | 150.0 | 3.73 | -12.42 | -40.37 | 4.35 | -31.88 | -47.83 | 3.11 | 45.96 | -25.47 | 37 | -5.13 | 48.0 |
| 21Q4 (12) | 0.94 | -9.62 | 347.62 | 0.04 | 0.0 | 100.0 | 0.06 | 0.0 | 50.0 | 0.02 | -33.33 | 0.0 | 4.26 | 10.64 | -55.32 | 6.38 | 10.64 | -66.49 | 2.13 | -26.24 | -77.66 | 39 | 14.71 | 44.44 |
| 21Q3 (11) | 1.04 | 42.47 | 316.0 | 0.04 | 33.33 | 300.0 | 0.06 | -25.0 | 50.0 | 0.03 | -50.0 | 0.0 | 3.85 | -6.41 | -3.85 | 5.77 | -47.36 | -63.94 | 2.88 | -64.9 | -75.96 | 34 | 17.24 | 54.55 |
| 21Q2 (10) | 0.73 | 52.08 | 305.56 | 0.03 | 0.0 | 50.0 | 0.08 | 100.0 | 100.0 | 0.06 | 200.0 | 200.0 | 4.11 | -34.25 | -63.01 | 10.96 | 31.51 | -50.68 | 8.22 | 97.26 | -26.03 | 29 | 16.0 | 7.41 |
| 21Q1 (9) | 0.48 | 128.57 | 182.35 | 0.03 | 50.0 | 200.0 | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 100.0 | 6.25 | -34.37 | 6.25 | 8.33 | -56.25 | -64.58 | 4.17 | -56.25 | -29.17 | 25 | -7.41 | -7.41 |
| 20Q4 (8) | 0.21 | -16.0 | 61.54 | 0.02 | 100.0 | -88.24 | 0.04 | 0.0 | 0.0 | 0.02 | -33.33 | 0.0 | 9.52 | 138.1 | -92.72 | 19.05 | 19.05 | -38.1 | 9.52 | -20.63 | -38.1 | 27 | 22.73 | 8.0 |
| 20Q3 (7) | 0.25 | 38.89 | 78.57 | 0.01 | -50.0 | -75.0 | 0.04 | 0.0 | 0.0 | 0.03 | 50.0 | 50.0 | 4.00 | -64.0 | -86.0 | 16.00 | -28.0 | -44.0 | 12.00 | 8.0 | -16.0 | 22 | -18.52 | -21.43 |
| 20Q2 (6) | 0.18 | 5.88 | 20.0 | 0.02 | 100.0 | -60.0 | 0.04 | 0.0 | 33.33 | 0.02 | 100.0 | 0.0 | 11.11 | 88.89 | -66.67 | 22.22 | -5.56 | 11.11 | 11.11 | 88.89 | -16.67 | 27 | 0.0 | 8.0 |
| 20Q1 (5) | 0.17 | 30.77 | 6.25 | 0.01 | -94.12 | -66.67 | 0.04 | 0.0 | 33.33 | 0.01 | -50.0 | 0.0 | 5.88 | -95.5 | -68.63 | 23.53 | -23.53 | 25.49 | 5.88 | -61.76 | -5.88 | 27 | 8.0 | 12.5 |
| 19Q4 (4) | 0.13 | -7.14 | 0.0 | 0.17 | 325.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 130.77 | 357.69 | 0.0 | 30.77 | 7.69 | 0.0 | 15.38 | 7.69 | 0.0 | 25 | -10.71 | 0.0 |
| 19Q3 (3) | 0.14 | -6.67 | 0.0 | 0.04 | -20.0 | 0.0 | 0.04 | 33.33 | 0.0 | 0.02 | 0.0 | 0.0 | 28.57 | -14.29 | 0.0 | 28.57 | 42.86 | 0.0 | 14.29 | 7.14 | 0.0 | 28 | 12.0 | 0.0 |
| 19Q2 (2) | 0.15 | -6.25 | 0.0 | 0.05 | 66.67 | 0.0 | 0.03 | 0.0 | 0.0 | 0.02 | 100.0 | 0.0 | 33.33 | 77.78 | 0.0 | 20.00 | 6.67 | 0.0 | 13.33 | 113.33 | 0.0 | 25 | 4.17 | 0.0 |
| 19Q1 (1) | 0.16 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 18.75 | 0.0 | 0.0 | 18.75 | 0.0 | 0.0 | 6.25 | 0.0 | 0.0 | 24 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2.26 | -86.44 | 0.26 | -50.0 | 0.4 | -35.48 | 0.44 | 51.72 | 11.50 | 268.81 | 17.70 | 375.88 | 19.47 | 1019.13 | 77 | 35.09 |
| 2022 (9) | 16.67 | 424.21 | 0.52 | 271.43 | 0.62 | 158.33 | 0.29 | 123.08 | 3.12 | -29.15 | 3.72 | -50.72 | 1.74 | -57.45 | 57 | 46.15 |
| 2021 (8) | 3.18 | 297.5 | 0.14 | 100.0 | 0.24 | 50.0 | 0.13 | 62.5 | 4.40 | -49.69 | 7.55 | -62.26 | 4.09 | -59.12 | 39 | 44.44 |
| 2020 (7) | 0.8 | 37.93 | 0.07 | -75.86 | 0.16 | 14.29 | 0.08 | 14.29 | 8.75 | -82.5 | 20.00 | -17.14 | 10.00 | -17.14 | 27 | -6.9 |
| 2019 (6) | 0.58 | -32.56 | 0.29 | 866.67 | 0.14 | -22.22 | 0.07 | 40.0 | 50.00 | 1333.33 | 24.14 | 15.33 | 12.07 | 107.59 | 29 | 20.83 |
| 2018 (5) | 0.86 | -7.53 | 0.03 | -25.0 | 0.18 | -33.33 | 0.05 | 25.0 | 3.49 | -18.9 | 20.93 | -27.91 | 5.81 | 35.17 | 24 | -20.0 |
| 2017 (4) | 0.93 | 17.72 | 0.04 | 33.33 | 0.27 | 8.0 | 0.04 | 33.33 | 4.30 | 13.26 | 29.03 | -8.26 | 4.30 | 13.26 | 30 | 11.11 |
| 2016 (3) | 0.79 | 43.64 | 0.03 | -50.0 | 0.25 | -3.85 | 0.03 | 0.0 | 3.80 | -65.19 | 31.65 | -33.06 | 3.80 | -30.38 | 27 | 50.0 |
| 2015 (2) | 0.55 | -26.67 | 0.06 | 20.0 | 0.26 | -25.71 | 0.03 | -25.0 | 10.91 | 63.64 | 47.27 | 1.3 | 5.45 | 2.27 | 18 | -14.29 |
| 2014 (1) | 0.75 | -50.33 | 0.05 | 0.0 | 0.35 | -44.44 | 0.04 | -42.86 | 6.67 | 0 | 46.67 | 0 | 5.33 | 0 | 21 | -77.17 |
