- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.23 | -1.6 | -21.15 | 0.02 | -33.33 | -33.33 | 0.09 | -25.0 | -50.0 | 0.08 | -11.11 | 100.0 | 1.63 | -32.25 | -15.45 | 7.32 | -23.78 | -36.59 | 6.50 | -9.67 | 153.66 | 0 | 0 | 0 |
| 23Q3 (19) | 1.25 | 16.82 | -8.76 | 0.03 | 0.0 | 0.0 | 0.12 | 9.09 | -14.29 | 0.09 | 0.0 | 80.0 | 2.40 | -14.4 | 9.6 | 9.60 | -6.62 | -6.06 | 7.20 | -14.4 | 97.28 | 0 | 0 | 0 |
| 23Q2 (18) | 1.07 | -32.28 | -25.17 | 0.03 | -25.0 | 50.0 | 0.11 | -15.38 | 0.0 | 0.09 | 28.57 | 80.0 | 2.80 | 10.75 | 100.47 | 10.28 | 24.95 | 33.64 | 8.41 | 89.85 | 140.56 | 0 | 0 | 0 |
| 23Q1 (17) | 1.58 | 1.28 | 36.21 | 0.04 | 33.33 | 100.0 | 0.13 | -27.78 | 18.18 | 0.07 | 75.0 | 75.0 | 2.53 | 31.65 | 46.84 | 8.23 | -28.69 | -13.23 | 4.43 | 72.78 | 28.48 | 0 | 0 | 0 |
| 22Q4 (16) | 1.56 | 13.87 | 10.64 | 0.03 | 0.0 | 0.0 | 0.18 | 28.57 | 80.0 | 0.04 | -20.0 | -20.0 | 1.92 | -12.18 | -9.62 | 11.54 | 12.91 | 62.69 | 2.56 | -29.74 | -27.69 | 0 | 0 | 0 |
| 22Q3 (15) | 1.37 | -4.2 | 23.42 | 0.03 | 50.0 | 50.0 | 0.14 | 27.27 | 100.0 | 0.05 | 0.0 | 25.0 | 2.19 | 56.57 | 21.53 | 10.22 | 32.85 | 62.04 | 3.65 | 4.38 | 1.28 | 0 | 0 | 0 |
| 22Q2 (14) | 1.43 | 23.28 | 36.19 | 0.02 | 0.0 | 0.0 | 0.11 | 0.0 | 83.33 | 0.05 | 25.0 | -28.57 | 1.40 | -18.88 | -26.57 | 7.69 | -18.88 | 34.62 | 3.50 | 1.4 | -47.55 | 0 | 0 | 0 |
| 22Q1 (13) | 1.16 | -17.73 | 43.21 | 0.02 | -33.33 | 0.0 | 0.11 | 10.0 | 22.22 | 0.04 | -20.0 | -20.0 | 1.72 | -18.97 | -30.17 | 9.48 | 33.71 | -14.66 | 3.45 | -2.76 | -44.14 | 0 | 0 | 0 |
| 21Q4 (12) | 1.41 | 27.03 | 0 | 0.03 | 50.0 | 0 | 0.1 | 42.86 | 0 | 0.05 | 25.0 | 0 | 2.13 | 18.09 | 0 | 7.09 | 12.46 | 0 | 3.55 | -1.6 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 1.11 | 5.71 | 0 | 0.02 | 0.0 | 0 | 0.07 | 16.67 | 0 | 0.04 | -42.86 | 0 | 1.80 | -5.41 | 0 | 6.31 | 10.36 | 0 | 3.60 | -45.95 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 1.05 | 29.63 | 0 | 0.02 | 0.0 | 0 | 0.06 | -33.33 | 0 | 0.07 | 40.0 | 0 | 1.90 | -22.86 | 0 | 5.71 | -48.57 | 0 | 6.67 | 8.0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 0.81 | 0 | 0 | 0.02 | 0 | 0 | 0.09 | 0 | 0 | 0.05 | 0 | 0 | 2.47 | 0 | 0 | 11.11 | 0 | 0 | 6.17 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.14 | -6.72 | 0.12 | 20.0 | 0.45 | -18.18 | 0.33 | 83.33 | 2.33 | 28.64 | 8.75 | -12.29 | 6.42 | 96.53 | 0 | 0 |
| 2022 (9) | 5.51 | 25.8 | 0.1 | 11.11 | 0.55 | 66.67 | 0.18 | -14.29 | 1.81 | -11.68 | 9.98 | 32.49 | 3.27 | -31.86 | 0 | 0 |
| 2021 (8) | 4.38 | -2.01 | 0.09 | 28.57 | 0.33 | 3.12 | 0.21 | -46.15 | 2.05 | 31.21 | 7.53 | 5.24 | 4.79 | -45.05 | 0 | 0 |
| 2020 (7) | 4.47 | 9.29 | 0.07 | -12.5 | 0.32 | -8.57 | 0.39 | -9.3 | 1.57 | -19.94 | 7.16 | -16.34 | 8.72 | -17.01 | 0 | 0 |
| 2019 (6) | 4.09 | -14.26 | 0.08 | -20.0 | 0.35 | 0.0 | 0.43 | 48.28 | 1.96 | -6.7 | 8.56 | 16.63 | 10.51 | 72.93 | 0 | 0 |
| 2018 (5) | 4.77 | -13.59 | 0.1 | -33.33 | 0.35 | -12.5 | 0.29 | -19.44 | 2.10 | -22.85 | 7.34 | 1.26 | 6.08 | -6.78 | 238 | 0.0 |
| 2017 (4) | 5.52 | 21.32 | 0.15 | -21.05 | 0.4 | 0.0 | 0.36 | 12.5 | 2.72 | -34.93 | 7.25 | -17.57 | 6.52 | -7.27 | 238 | 0.0 |
| 2016 (3) | 4.55 | -17.27 | 0.19 | -20.83 | 0.4 | -2.44 | 0.32 | -3.03 | 4.18 | -4.3 | 8.79 | 17.93 | 7.03 | 17.22 | 238 | 0.0 |
| 2015 (2) | 5.5 | 4.17 | 0.24 | 60.0 | 0.41 | -12.77 | 0.33 | 43.48 | 4.36 | 53.6 | 7.45 | -16.26 | 6.00 | 37.74 | 238 | 0.0 |
| 2014 (1) | 5.28 | 0 | 0.15 | 0 | 0.47 | 0 | 0.23 | 0 | 2.84 | 0 | 8.90 | 0 | 4.36 | 0 | 238 | 0 |
