玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)40.08-31.111521.28-190.65-14.91-18.48-143.37-6.845.46-143.37-6.845.46-6.44-26.5227.23-5.86-27.6721.970.0433.33-20.0-125.00-9.370.09.987.782.15136.3613.6425.87-36.36-81.82-336.36158.68-8.54-8.19
23Q3 (19)58.180.2851.63-165.91-220.0414.08-134.19-265.2427.26-134.19-265.2426.64-5.09-65.874.47-4.59-69.3771.560.03-57.14-66.67-114.29-357.1633.339.26-21.39-78.96120.00-10.020.0-20.0040.0-180.0173.50114.38-11.92
23Q2 (18)58.02288.09-5.18-51.8466.76-280.9-36.7475.84-385.69-36.7475.84-385.69-3.0752.55-291.88-2.7153.28-279.470.0775.0-41.67-25.0079.55-212.5111.78-7.6183.49133.3333.33233.33-33.330-116.6780.93-46.6374.01
23Q1 (17)14.95630.14-77.78-155.973.07-1174.26-152.04-0.26-2287.63-152.04-0.26-2287.63-6.4726.89-962.67-5.8022.77-916.90.04-20.0-60.0-122.222.22-588.8812.7530.5105.98100.00-7.69200.0-0.00100.0-100.0151.64-12.27202.25
22Q4 (16)-2.82-107.35-104.42-160.9116.67-5141.37-151.6517.79-2774.6-151.6517.09-2774.6-8.8555.62-1364.29-7.5153.47-1237.880.05-44.44-54.55-125.0027.08-662.569.77-77.837.8108.338.330-8.33-16.670172.84-12.26318.2
22Q3 (15)38.37-37.298.57-193.09-1318.74-404.94-184.47-1534.45-629.13-182.92-1522.4-623.0-19.94-1346.25-666.92-16.14-1168.87-578.150.09-25.00.0-171.43-871.51-1099.6544.01585.51512.1100.00200.0-33.33-7.14-103.5785.71196.98323.52329.06
22Q2 (14)61.19-9.0739.93-13.61-11.1969.4612.8685.04140.7612.8685.04140.761.60113.33163.241.51112.68166.810.1220.071.4322.22-11.12233.296.423.72-39.94-100.000.0-166.67200.00100.0500.046.51-7.3-16.03
22Q1 (13)67.295.5968.1-12.24-298.766.946.9522.57130.786.9522.57130.780.757.14125.860.717.58127.840.10-9.09-9.0925.0012.51225.06.19-12.69-46.78-100.000-150.0100.000300.050.1721.39-9.33
21Q4 (12)63.7380.3386.29-3.0791.9735.235.67122.41167.455.67122.41167.450.70126.9270.730.66127.7378.380.1122.22-35.2922.22255.49211.27.09-1.39-50.210.00-100.000.00100.0041.33-9.9814.08
21Q3 (11)35.34-19.1972.73-38.2414.1847.43-25.3019.8160.9-25.3019.8160.9-2.60-2.7764.19-2.38-5.3162.810.0928.57-10.0-14.2914.2877.147.19-32.74-50.65150.000.025.0-50.000.0-150.045.91-17.12-16.57
21Q2 (10)43.739.24-8.84-44.56-20.37-26.73-31.55-39.7310.32-31.55-39.7310.32-2.5312.7647.18-2.2611.3746.820.07-36.36-41.67-16.6716.6538.8710.69-8.08-7.61150.00-25.050.0-50.000.0055.390.110
21Q1 (9)40.0317.01-1.23-37.02-681.01-29.4-22.58-1165.09-22.72-22.58-1165.09-22.72-2.90-807.32-18.85-2.55-789.19-19.720.11-35.29-8.33-20.00-380.11-120.0211.63-18.33-8.35200.00033.33-50.0000.055.3352.720
20Q4 (8)34.2167.2-56.81-4.7493.4892.152.12103.28-91.162.12103.28-91.160.41105.65-92.860.37105.78-90.00.1770.013.337.14111.42-79.614.24-2.26-5.00.00-100.0100.00.00100.0-100.036.23-34.16-7.34
20Q3 (7)20.46-57.35-71.04-72.74-106.88-338.72-64.71-83.94-423.97-64.71-83.94-423.54-7.26-51.57-53.81-6.40-50.59-251.650.10-16.67-37.5-62.50-129.19014.5725.93-86.64120.0020.0-4.0-20.00020.055.03092.68
20Q2 (6)47.9718.36-39.65-35.16-22.8914.91-35.18-91.2-54.3-35.18-91.2-54.3-4.79-96.3140.72-4.25-99.53-41.670.120.0-14.29-27.27-200.0-240.8811.57-8.83-93.11100.00-33.33-40.00.00100.0100.00.000-100.0
20Q1 (5)40.53-48.83-51.25-28.6152.6167.48-18.40-176.7374.8-18.40-176.7374.85-2.44-142.5186.64-2.13-157.5773.570.12-20.09.09-9.09-125.9782.6512.69-15.34-91.22150.00162.525.0-50.00-114.71-150.00.00-100.0-100.0
19Q4 (4)79.2012.10.0-60.37-264.110.023.98294.170.023.98294.010.05.74221.610.03.70303.30.00.15-6.250.035.0000.014.99-86.250.0-240.00-292.00.0340.001460.00.039.1036.90.0
19Q3 (3)70.65-11.120.0-16.5859.870.0-12.3545.830.0-12.3645.790.0-4.7241.580.0-1.8239.330.00.1614.290.0-0.00100.00.0109.05-35.070.0125.00-25.00.0-25.0070.00.028.56-28.80.0
19Q2 (2)79.49-4.390.0-41.3253.040.0-22.8068.780.0-22.8068.840.0-8.0855.750.0-3.0062.780.00.1427.270.0-8.0084.730.0167.9416.180.0166.6738.890.0-83.33-316.670.040.11-29.930.0
19Q1 (1)83.140.00.0-87.990.00.0-73.030.00.0-73.160.00.0-18.260.00.0-8.060.00.00.110.00.0-52.380.00.0144.550.00.0120.000.00.0-20.000.00.057.240.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)45.168.25-122.43015.00-4.0-100.330-100.330-20.890-18.9500.19-9.52-85.0009.982.15122.501.38-22.5000.000128.2413.54
2022 (9)41.72-9.74-90.63015.6261.46-74.250-73.890-16.910-15.4600.21-46.15-56.2509.7737.8120.83-32.87-20.8300.000112.95129.2
2021 (8)46.2226.6-29.2909.68112.9-17.050-17.050-7.380-6.6200.39-20.41-6.4507.09-50.21180.0041.43-80.0000.00049.2811.39
2020 (7)36.51-52.91-31.0004.55-57.27-24.770-24.770-13.820-11.9800.49-26.87-20.45014.24-5.0127.27-46.26-27.2700.00044.2410.3
2019 (6)77.53-6.08-47.98010.6428.99-20.650-20.680-22.520-13.1600.6763.41-6.38014.99-85.8236.84150.25-136.8400.00040.11-6.76
2018 (5)82.552.75-54.3208.2541.03-58.020-67.160-54.850-27.3600.41-31.67-46.390105.5512.7794.64-8.747.1402.17043.0254.8
2017 (4)80.341.09-32.5305.85-56.66-31.710-31.890-31.790-18.7400.6046.34-24.56093.60104.95103.70-29.39-1.8500.00027.79-20.96
2016 (3)79.473.61-37.09013.492.26-25.090-23.000-13.850-9.0300.41-2.38-9.52045.67-6.93146.8824.52-46.8800.00035.1620.49
2015 (2)76.708.27-32.18013.19164.99-27.220-23.980-14.070-9.7000.42-45.45-11.11049.0752.91117.9568.5-17.9500.00029.1833.42
2014 (1)70.8402.8904.98104.154.2604.9204.5703.9400.77175.09.96032.09341.470.0068.030.00-48.570.00021.87-40.88

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