玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)57.0611.4759.888.13190.84128.281.17111.43102.080.48104.62100.850.06105.56101.40.180136.730.020.0100.030.10-5.32298.15573.0212.1126.39800.00757.141476.47-700.00-5350.0-1521.2136.66-14.9-27.64
23Q3 (19)51.1912.8560.87-8.9557.4879.41-10.2474.8379.25-10.3874.5979.03-1.0869.4168.050.00100.0100.00.02100.0100.031.79238.91790.48511.123.8321.0793.3379.754.7613.33-72.274.7643.08-13.44-19.54
23Q2 (18)45.367.3945.76-21.057.837.26-40.69-14.98-48.67-40.85-14.94-40.38-3.53-12.78-73.89-0.42-13.51-55.560.01-50.00.09.38-25.5-62.16492.275.3823.1751.92-19.6-57.448.0835.75319.7849.77-4.846.19
23Q1 (17)42.2418.3566.69-22.8320.5961.39-35.3937.1848.2-35.5437.348.13-3.1326.8723.66-0.3724.4947.890.02100.0100.012.5966.53263.72467.143.0322.864.5827.27-24.8335.42-28.09151.4652.303.24-13.85
22Q4 (16)35.6912.16-3.51-28.7533.85-25.88-56.34-14.19-130.81-56.68-14.51-128.92-4.28-26.63-153.25-0.495.77-122.730.010.0-50.07.56111.76-72.87453.397.422.8450.75-43.04-45.6349.25286.99638.8150.66-5.387.72
22Q3 (15)31.822.2595.69-43.46-29.54-2151.81-49.34-80.27-5039.58-49.50-70.1-4800.99-3.38-66.5-990.32-0.52-92.59-677.780.010.0-83.333.57-85.6-74.04422.165.6329.089.09-26.9-55.4512.73158.18112.7353.5414.23337.42
22Q2 (14)31.1222.81719.92-33.5543.2672.87-27.3759.9471.29-29.1057.5370.67-2.0350.4970.66-0.2761.9772.160.010.00.024.79422.37534.15399.675.06-24.87121.8841.85-6.14-21.88-255.3126.7246.87-22.8-40.16
22Q1 (13)25.34-31.490.72-59.13-158.89-16.83-68.32-179.89-67.37-68.52-176.74-67.12-4.10-142.66.82-0.71-222.73-5.970.01-50.0-50.0-7.69-127.59-155.28380.423.07-23.3885.92-7.95-30.3814.08111.27160.1860.7129.0911.83
21Q4 (12)36.99127.4934.17-22.84-1083.4266.25-24.41-2442.7152.05-24.76-2351.4952.26-1.69-445.1667.81-0.22-344.4480.360.02-66.670.027.87102.69959.7369.0912.783.1693.33-53.33-29.76.67106.67120.3547.03284.230.79
21Q3 (11)16.26423.943.64-1.9398.4497.77-0.9698.9996.34-1.0198.9896.18-0.3195.5285.020.09109.28120.930.06500.0200.013.75340.81-64.25327.26-38.4824.5200.0054.02-38.46-100.00-235.056.3612.24-84.37-79.2
21Q2 (10)-5.02-119.9584.93-123.67-144.3621.47-95.32-133.51-159.26-99.20-141.95-159.22-6.92-57.27-190.69-0.97-44.78-140.420.01-50.00.0-5.71-141.05-102.11531.947.14123.11129.855.22233.06-29.85-27.54-115.1178.3244.260
21Q1 (9)25.16-8.7410.4-50.6125.22-2.49-40.8219.8228.44-41.0020.9428.36-4.4016.1932.62-0.6740.1857.860.020.0-33.3313.91428.9414.71496.4738.76104.28123.40-7.0541.03-23.4028.56-266.4354.2916.35-7.34
20Q4 (8)27.57143.55-49.4-67.6821.68-1507.07-50.91-94.02-863.27-51.86-95.92-2858.51-5.25-153.62-1293.18-1.12-160.47-500.00.020.0-66.672.63-93.16-92.6357.7836.1215.86132.76-59.1585.86-32.7685.71-214.6646.66-20.710
20Q3 (7)11.32133.98-75.57-86.4245.13-886.53-26.24-116.31-87.97-26.47-115.8-88.4-2.07-127.1324.73-0.43-117.9212.240.02100.0-60.038.46-85.82100.0262.8510.25-15.11325.00433.02407.81-229.17-215.98-736.5758.85060.66
20Q2 (6)-33.31-246.16-166.5-157.49-218.93-3338.65160.85382.01079.6167.50392.681043.137.63216.85325.072.40250.94469.230.01-66.67-80.0271.156234.621509.2238.42-1.9-22.15-97.59-211.53-465.96197.591305.09169.440.00-100.0-100.0
20Q1 (5)22.79-58.18-49.4-49.38-1126.61-333.92-57.04-955.17-207.99-57.23-3144.15-204.25-6.53-1584.09-85.51-1.59-667.86-82.760.03-50.0-50.0-4.42-112.43-127.25243.04-21.3-18.1987.5022.541.6714.06-50.78-63.2258.59041.35
19Q4 (4)54.4917.610.04.81154.910.06.67147.780.01.88113.380.00.44116.00.00.28157.140.00.0620.00.035.5584.870.0308.80-0.270.071.4311.610.028.57-20.630.00.00-100.00.0
19Q3 (3)46.33-7.510.0-8.76-91.270.0-13.9614.980.0-14.0520.890.0-2.7518.880.0-0.4924.620.00.050.00.019.2314.120.0309.651.10.064.00140.00.036.00-50.910.036.63-1.980.0
19Q2 (2)50.0911.210.0-4.5859.750.0-16.4211.340.0-17.765.580.0-3.393.690.0-0.6525.290.00.05-16.670.016.853.880.0306.273.090.026.67-56.830.073.3391.790.037.37-9.840.0
19Q1 (1)45.040.00.0-11.380.00.0-18.520.00.0-18.810.00.0-3.520.00.0-0.870.00.00.060.00.016.220.00.0297.080.00.061.760.00.038.240.00.041.450.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)49.8759.99-9.08027.75-30.7-18.530-18.860-7.660-0.5600.0740.022.33196.94573.0226.3948.67-40.4851.33174.970.01-12.5444.46-15.64
2022 (9)31.1763.36-40.62040.0447.36-49.840-50.460-13.740-1.9700.05-54.557.52-47.3453.3922.8481.78-33.1318.6700.01052.7070.66
2021 (8)19.0840.19-24.60027.17-50.71-20.070-20.550-10.520-1.6300.1122.2214.27-69.48369.093.16122.30-73.7-22.3000.00030.88-49.4
2020 (7)13.61-72.33-79.23055.1499.37-17.140-16.610-6.190-0.8200.09-64.046.76107.45357.7815.86465.08909.89-363.4900.00061.0359.81
2019 (6)49.1840.23-4.63027.65343.67-9.940-11.680-9.470-2.0100.25-52.8322.54152.13308.80118.7346.05-87.0153.9501.47-33.1238.1991.33
2018 (5)35.07-17.075.281253.856.23-34.621.5101.0301.5001.0300.5376.678.94-3.25141.18-32.14354.550-254.5502.20019.96-34.3
2017 (4)42.29-2.870.39-96.269.53387.88-2.760-3.020-2.910-0.3300.303.459.24-31.86208.04-9.6-14.290114.2900.00030.3887.3
2016 (3)43.54-44.7710.4201.95-81.378.9108.4907.5103.0000.29383.3313.560230.1323.53116.6760.42-16.6700.00016.22-82.0
2015 (2)78.839.27-117.80010.49-2.1-162.060-163.010-26.780-8.7100.06-33.33-133.570186.304.9272.73-23.9727.27527.270.00090.1319.16
2014 (1)72.140-78.20010.713190.26-81.790-82.770-15.450-6.7600.09-93.75-61.310177.56217.1395.65-7.264.3500.00075.642118.18

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