- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.75 | 3.26 | 20.56 | 0.16 | 23.08 | -23.81 | 0.57 | 3.64 | -14.93 | 0.27 | -3.57 | 3.85 | 3.37 | 19.19 | -36.8 | 12.00 | 0.36 | -29.43 | 5.68 | -6.62 | -13.86 | 1094 | 0.0 | 0.0 |
| 23Q3 (19) | 4.6 | 25.0 | 1.77 | 0.13 | -18.75 | -35.0 | 0.55 | 3.77 | -6.78 | 0.28 | 16.67 | -70.53 | 2.83 | -35.0 | -36.13 | 11.96 | -16.98 | -8.4 | 6.09 | -6.67 | -71.04 | 1094 | 0.0 | -39.56 |
| 23Q2 (18) | 3.68 | -3.41 | 3.08 | 0.16 | -5.88 | 6.67 | 0.53 | 8.16 | -8.62 | 0.24 | -20.0 | -79.49 | 4.35 | -2.56 | 3.48 | 14.40 | 11.98 | -11.35 | 6.52 | -17.17 | -80.1 | 1094 | 0.0 | -39.56 |
| 23Q1 (17) | 3.81 | -3.3 | -33.97 | 0.17 | -19.05 | -32.0 | 0.49 | -26.87 | -40.96 | 0.3 | 15.38 | -77.61 | 4.46 | -16.29 | 2.98 | 12.86 | -24.37 | -10.59 | 7.87 | 19.32 | -66.09 | 1094 | 0.0 | -39.56 |
| 22Q4 (16) | 3.94 | -12.83 | -57.59 | 0.21 | 5.0 | -30.0 | 0.67 | 13.56 | -15.19 | 0.26 | -72.63 | -83.65 | 5.33 | 20.46 | 65.05 | 17.01 | 30.28 | 99.97 | 6.60 | -68.6 | -61.44 | 1094 | -39.56 | -39.56 |
| 22Q3 (15) | 4.52 | 26.61 | -56.5 | 0.2 | 33.33 | -25.93 | 0.59 | 1.72 | -35.16 | 0.95 | -18.8 | -33.1 | 4.42 | 5.31 | 70.27 | 13.05 | -19.66 | 49.03 | 21.02 | -35.87 | 53.78 | 1810 | 0.0 | -28.77 |
| 22Q2 (14) | 3.57 | -38.13 | -42.88 | 0.15 | -40.0 | -37.5 | 0.58 | -30.12 | -41.41 | 1.17 | -12.69 | 5.41 | 4.20 | -3.03 | 9.42 | 16.25 | 12.94 | 2.57 | 32.77 | 41.12 | 84.53 | 1810 | 0.0 | -28.77 |
| 22Q1 (13) | 5.77 | -37.89 | -14.52 | 0.25 | -16.67 | 4.17 | 0.83 | 5.06 | -19.42 | 1.34 | -15.72 | -13.55 | 4.33 | 34.17 | 21.86 | 14.38 | 69.16 | -5.73 | 23.22 | 35.69 | 1.13 | 1810 | 0.0 | -28.77 |
| 21Q4 (12) | 9.29 | -10.59 | -18.79 | 0.3 | 11.11 | 20.0 | 0.79 | -13.19 | -18.56 | 1.59 | 11.97 | 57.43 | 3.23 | 24.27 | 47.77 | 8.50 | -2.91 | 0.29 | 17.12 | 25.23 | 93.86 | 1810 | -28.77 | -28.77 |
| 21Q3 (11) | 10.39 | 66.24 | -20.14 | 0.27 | 12.5 | -3.57 | 0.91 | -8.08 | -12.5 | 1.42 | 27.93 | 10.94 | 2.60 | -32.33 | 20.74 | 8.76 | -44.71 | 9.56 | 13.67 | -23.05 | 38.91 | 2541 | 0.0 | -22.39 |
| 21Q2 (10) | 6.25 | -7.41 | -33.3 | 0.24 | 0.0 | -11.11 | 0.99 | -3.88 | -7.48 | 1.11 | -28.39 | -41.27 | 3.84 | 8.0 | 33.26 | 15.84 | 3.81 | 38.71 | 17.76 | -22.66 | -11.95 | 2541 | 0.0 | -22.39 |
| 21Q1 (9) | 6.75 | -41.0 | -26.79 | 0.24 | -4.0 | 9.09 | 1.03 | 6.19 | 1.98 | 1.55 | 53.47 | 2.65 | 3.56 | 62.7 | 49.01 | 15.26 | 79.96 | 39.3 | 22.96 | 160.1 | 40.21 | 2541 | 0.0 | -11.09 |
| 20Q4 (8) | 11.44 | -12.07 | -36.2 | 0.25 | -10.71 | -24.24 | 0.97 | -6.73 | -13.39 | 1.01 | -21.09 | -51.9 | 2.19 | 1.54 | 18.74 | 8.48 | 6.07 | 35.74 | 8.83 | -10.26 | -24.62 | 2541 | -22.39 | -11.09 |
| 20Q3 (7) | 13.01 | 38.85 | -14.69 | 0.28 | 3.7 | -9.68 | 1.04 | -2.8 | 0.0 | 1.28 | -32.28 | -24.71 | 2.15 | -25.31 | 5.87 | 7.99 | -30.0 | 17.22 | 9.84 | -51.22 | -11.74 | 3274 | 0.0 | 14.56 |
| 20Q2 (6) | 9.37 | 1.63 | -22.88 | 0.27 | 22.73 | 0.0 | 1.07 | 5.94 | 7.0 | 1.89 | 25.17 | 57.5 | 2.88 | 20.76 | 29.67 | 11.42 | 4.24 | 38.75 | 20.17 | 23.16 | 104.23 | 3274 | 14.56 | 14.56 |
| 20Q1 (5) | 9.22 | -48.58 | 56.01 | 0.22 | -33.33 | 22.22 | 1.01 | -9.82 | 34.67 | 1.51 | -28.1 | 69.66 | 2.39 | 29.65 | -21.66 | 10.95 | 75.37 | -13.68 | 16.38 | 39.83 | 8.75 | 2858 | 0.0 | 0.0 |
| 19Q4 (4) | 17.93 | 17.57 | 0.0 | 0.33 | 6.45 | 0.0 | 1.12 | 7.69 | 0.0 | 2.1 | 23.53 | 0.0 | 1.84 | -9.46 | 0.0 | 6.25 | -8.4 | 0.0 | 11.71 | 5.07 | 0.0 | 2858 | 0.0 | 0.0 |
| 19Q3 (3) | 15.25 | 25.51 | 0.0 | 0.31 | 14.81 | 0.0 | 1.04 | 4.0 | 0.0 | 1.7 | 41.67 | 0.0 | 2.03 | -8.52 | 0.0 | 6.82 | -17.14 | 0.0 | 11.15 | 12.87 | 0.0 | 2858 | 0.0 | 0.0 |
| 19Q2 (2) | 12.15 | 105.58 | 0.0 | 0.27 | 50.0 | 0.0 | 1.0 | 33.33 | 0.0 | 1.2 | 34.83 | 0.0 | 2.22 | -27.04 | 0.0 | 8.23 | -35.14 | 0.0 | 9.88 | -34.42 | 0.0 | 2858 | 0.0 | 0.0 |
| 19Q1 (1) | 5.91 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.75 | 0.0 | 0.0 | 0.89 | 0.0 | 0.0 | 3.05 | 0.0 | 0.0 | 12.69 | 0.0 | 0.0 | 15.06 | 0.0 | 0.0 | 2858 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 16.84 | -5.45 | 0.62 | -23.46 | 2.14 | -19.85 | 1.09 | -70.7 | 3.68 | -19.05 | 12.71 | -15.23 | 6.47 | -69.01 | 1094 | 0.0 |
| 2022 (9) | 17.81 | -45.5 | 0.81 | -22.12 | 2.67 | -28.23 | 3.72 | -34.39 | 4.55 | 42.91 | 14.99 | 31.7 | 20.89 | 20.39 | 1094 | -39.56 |
| 2021 (8) | 32.68 | -24.09 | 1.04 | 1.96 | 3.72 | -9.05 | 5.67 | -0.35 | 3.18 | 34.31 | 11.38 | 19.81 | 17.35 | 31.27 | 1810 | -28.77 |
| 2020 (7) | 43.05 | -16.0 | 1.02 | -5.56 | 4.09 | 4.6 | 5.69 | -3.4 | 2.37 | 12.43 | 9.50 | 24.53 | 13.22 | 15.01 | 2541 | -22.39 |
| 2019 (6) | 51.25 | -10.99 | 1.08 | 18.68 | 3.91 | 15.68 | 5.89 | 30.02 | 2.11 | 33.34 | 7.63 | 29.97 | 11.49 | 46.08 | 3274 | 14.56 |
| 2018 (5) | 57.58 | 9.18 | 0.91 | -14.15 | 3.38 | 14.58 | 4.53 | 19.84 | 1.58 | -21.37 | 5.87 | 4.95 | 7.87 | 9.77 | 2858 | -37.38 |
| 2017 (4) | 52.74 | 111.55 | 1.06 | -1.85 | 2.95 | 80.98 | 3.78 | 266.99 | 2.01 | -53.61 | 5.59 | -14.45 | 7.17 | 73.47 | 4564 | 73.93 |
| 2016 (3) | 24.93 | 2.93 | 1.08 | 0.93 | 1.63 | 14.79 | 1.03 | -9.65 | 4.33 | -1.94 | 6.54 | 11.52 | 4.13 | -12.22 | 2624 | 33.54 |
| 2015 (2) | 24.22 | 12.7 | 1.07 | 0.94 | 1.42 | 14.52 | 1.14 | -20.83 | 4.42 | -10.43 | 5.86 | 1.61 | 4.71 | -29.76 | 1965 | 3.2 |
| 2014 (1) | 21.49 | 19.46 | 1.06 | -13.11 | 1.24 | 18.1 | 1.44 | 67.44 | 4.93 | 0 | 5.77 | 0 | 6.70 | 0 | 1904 | 13.6 |
