玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)23.24-3.85-10.06-16.5822.9217.39-66.28-262.38-105.52-64.44-245.71-103.09-10.06-339.3-110.46-4.98-378.85-53.230.0833.33-20.0-59.65-444.75-114.1199.7613.5473.9824.78-78.64-60.1875.22570.1399.1229.63-22.82-23.81
23Q3 (19)24.17-6.170.96-21.51-1.18-9.69-18.2957.061.19-18.6455.988.85-2.2960.6522.11-1.0465.7950.480.06-14.29-40.0-10.9570.4827.1987.86-9.51168.19116.00132.011.54-16.00-132.0-300.038.39-1.6612.71
23Q2 (18)25.7614.390.16-21.2615.4-51.86-42.59-137.87.71-42.34-137.689.37-5.82-142.311.01-3.04-135.9835.730.070.0-30.0-37.09-131.3313.0497.0936.27129.4750.00325.8165.7950.00-59.3-28.4139.04-4.4517.2
23Q1 (17)22.52-12.85-6.09-25.13-25.21-281.91112.66449.33271.69112.36454.11310.8213.76387.87233.178.45360.0176.140.07-30.0-36.36118.40524.98250.571.2524.26116.3-22.14-135.590.36122.86225.210.5240.865.0735.48
22Q4 (16)25.847.94-2.56-20.07-2.35-1101.8-32.25-74.23-722.59-31.73-55.16-720.94-4.78-62.59-530.63-3.25-54.76-516.670.100.0-33.33-27.86-85.24-455.3657.3475.0341.7262.22-40.17328.1537.781044.44-70.3238.8914.1876.77
22Q3 (15)23.94-6.9226.0-19.61-40.0711.27-18.5159.89-55.94-20.4556.23-75.99-2.9455.05-73.96-2.1055.6-107.920.100.011.11-15.0464.74-87.332.76-22.57-43.42104.00244.84-44.53-4.00-105.7395.4334.062.25-9.25
22Q2 (14)25.727.2653.83-14.00-112.77-12.09-46.15-252.26-403.62-46.72-270.82-873.51-6.54-258.35-663.79-4.73-254.58-756.940.10-9.09-9.09-42.65-226.26-332.6842.3128.45-32.730.16235.71135.469.84-42.86-62.2933.3110.4425.51
22Q1 (13)23.98-9.5815.62-6.58-294.0114.9930.31485.14422.127.35435.23382.254.13272.07296.673.06292.31385.980.11-26.67-8.3333.78330.87627.8132.94-18.59-64.49-22.2218.52-126.39122.22-3.97674.0730.1637.0924.47
21Q4 (12)26.5239.58203.43-1.6792.4496.955.18143.64113.315.11143.98112.681.11165.68116.740.78177.23119.60.1566.6750.07.84197.63122.9540.46-30.12-41.2-27.27-114.55-119.52127.27245.45420.7322.00-41.38-47.0
21Q3 (11)19.0013.64572.64-22.10-76.9452.6-11.87-178.0979.18-11.62-292.3881.72-1.69-245.6984.45-1.01-240.2885.170.09-18.18-18.18-8.03-143.8183.357.90-7.91-1.61187.50320.11129.91-87.50-147.25-574.3437.5341.4126.96
21Q2 (10)16.72-19.38372.32-12.49-61.3766.4315.20261.53135.826.04162.33114.341.16155.24118.50.72167.29118.230.11-8.3310.018.33386.41156.362.87-32.2211.99-85.19-201.16-197.16185.191072.841402.0626.549.53-9.26
21Q1 (9)20.74137.347.93-7.7485.8468.5-9.4175.8269.55-9.6975.9669.24-2.1068.3349.4-1.0773.1258.20.1220.050.0-6.4081.2668.5892.7534.7973.284.21-39.715.2615.79139.79-21.0524.23-41.630
20Q4 (8)8.74317.4140.29-54.67-17.27-144.83-38.9131.76-44.92-40.3136.6-53.27-6.6339.01-21.65-3.9841.56-15.70.10-9.09-23.08-34.1628.94-65.8368.8116.9219.17139.6871.2867.62-39.68-315.12-338.141.5140.4389.46
20Q3 (7)-4.02-213.56-120.69-46.62-25.29-945.29-57.02-34.35-537.09-63.58-50.95-611.98-10.87-73.37-517.61-6.81-72.41-502.650.1110.0-15.38-48.07-47.64-1497.0158.854.8310.6881.55-6.9863.1118.4549.62-63.1129.561.0642.39
20Q2 (6)3.54-74.75-78.2-37.21-51.44-125.52-42.44-37.35-182.37-42.12-33.71-166.58-6.27-51.08-160.17-3.95-54.3-165.10.1025.00.0-32.56-59.84-366.4856.144.8417.3787.679.59-22.0712.33-38.36231.5129.25016.21
20Q1 (5)14.02125.0415.68-24.57-10.03-20.21-30.90-15.08-52.97-31.50-19.77-45.63-4.1523.85-25.38-2.5625.58-32.640.08-38.46-11.11-20.371.12-67.5253.55-7.26-12.3480.00-4.0-20.020.0020.01000.00.00-100.0-100.0
19Q4 (4)6.23-67.940.0-22.33-400.670.0-26.85-200.00.0-26.30-194.510.0-5.45-209.660.0-3.44-204.420.00.130.00.0-20.60-584.390.057.748.60.083.3366.670.016.67-66.670.021.915.540.0
19Q3 (3)19.4319.640.0-4.4672.970.0-8.9540.450.0-8.9343.480.0-1.7626.970.0-1.1324.160.00.1330.00.0-3.0156.880.053.1711.160.050.00-55.560.050.00633.330.020.76-17.520.0
19Q2 (2)16.2433.990.0-16.5019.280.0-15.0325.590.0-15.8026.950.0-2.4127.190.0-1.4922.80.00.1011.110.0-6.9842.60.047.83-21.710.0112.5012.50.0-9.38-321.870.025.17-7.020.0
19Q1 (1)12.120.00.0-20.440.00.0-20.200.00.0-21.630.00.0-3.310.00.0-1.930.00.00.090.00.0-12.160.00.061.090.00.0100.000.00.0-2.220.00.027.070.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)23.96-3.62-20.7802.5730.28-10.600-10.150-5.930-2.6500.33-17.5-4.29099.7673.98195.16106.92-95.1602.61-37.936.527.25
2022 (9)24.8618.16-14.8901.9719.15-15.730-16.990-10.020-6.6000.40-18.37-12.03057.3441.7294.3205.68-99.774.20274.9434.0527.62
2021 (8)21.04299.24-9.9201.66-73.360.360-1.970-1.500-0.7100.4928.953.59040.46-41.2-2400.0002466.6754735.91.12-14.4826.68-19.74
2020 (7)5.27-60.7-40.8606.229.74-42.740-44.890-27.430-16.5100.38-13.64-34.07068.8119.1795.508.74.50-61.091.31-6.8433.2441.45
2019 (6)13.416.09-15.7105.678.91-17.800-18.140-12.950-7.6600.4412.82-10.72057.74-16.1187.86-35.9111.5601.4132.9123.50-3.61
2018 (5)12.64-3.81-20.3105.2144.43-14.850-15.850-10.400-5.9800.39-26.42-8.25068.833.64137.0929.82-37.0901.06024.3839.39
2017 (4)13.14-6.68-8.8303.6013.39-8.350-7.980-6.920-4.0700.53-14.52-3.94066.418.02105.600-5.6000.00017.496.78
2016 (3)14.08-22.3-5.3203.18-5.920.60500.00.0200.0200.1550.00.6210.714.4111.9361.4828.19-863.640963.64-33.540.00016.384.4
2015 (2)18.12-11.87-1.6903.385.140.10-96.99-0.090-0.0700.10-93.240.5614.293.94-46.0347.9612.0-1350.0001450.00650.00.00015.69-10.39
2014 (1)20.560-3.0203.2190.613.3202.5601.7801.4800.49-5.777.3015.8742.825.34-91.110193.3314.240.00017.515.8

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