- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 22Q1 (20) | 2.57 | 29.8 | 38.17 | 0.1 | 11.11 | 100.0 | 0.25 | 8.7 | 38.89 | 0.07 | -22.22 | -12.5 | 3.89 | -14.4 | 44.75 | 9.73 | -16.26 | 0.52 | 2.72 | -40.08 | -36.67 | 0 | 0 | 0 |
| 21Q4 (19) | 1.98 | 5.88 | 63.64 | 0.09 | 0.0 | 125.0 | 0.23 | -11.54 | 53.33 | 0.09 | 12.5 | -25.0 | 4.55 | -5.56 | 37.5 | 11.62 | -16.45 | -6.3 | 4.55 | 6.25 | -54.17 | 0 | 0 | 0 |
| 21Q3 (18) | 1.87 | -16.14 | 14.02 | 0.09 | 80.0 | 80.0 | 0.26 | 30.0 | 100.0 | 0.08 | -20.0 | 14.29 | 4.81 | 114.65 | 57.86 | 13.90 | 55.03 | 75.4 | 4.28 | -4.6 | 0.23 | 0 | 0 | 0 |
| 21Q2 (17) | 2.23 | 19.89 | 32.74 | 0.05 | 0.0 | 0.0 | 0.2 | 11.11 | 25.0 | 0.1 | 25.0 | 66.67 | 2.24 | -16.59 | -24.66 | 8.97 | -7.32 | -5.83 | 4.48 | 4.26 | 25.56 | 0 | 0 | 0 |
| 21Q1 (16) | 1.86 | 53.72 | 5.68 | 0.05 | 25.0 | 0.0 | 0.18 | 20.0 | 0.0 | 0.08 | -33.33 | 100.0 | 2.69 | -18.68 | -5.38 | 9.68 | -21.94 | -5.38 | 4.30 | -56.63 | 89.25 | 0 | 0 | 0 |
| 20Q4 (15) | 1.21 | -26.22 | -3.2 | 0.04 | -20.0 | -42.86 | 0.15 | 15.38 | -16.67 | 0.12 | 71.43 | 300.0 | 3.31 | 8.43 | -40.97 | 12.40 | 56.39 | -13.91 | 9.92 | 132.35 | 313.22 | 0 | 0 | 0 |
| 20Q3 (14) | 1.64 | -2.38 | 16.31 | 0.05 | 0.0 | -28.57 | 0.13 | -18.75 | 0.0 | 0.07 | 16.67 | 133.33 | 3.05 | 2.44 | -38.59 | 7.93 | -16.77 | -14.02 | 4.27 | 19.51 | 100.61 | 0 | 0 | 0 |
| 20Q2 (13) | 1.68 | -4.55 | -9.19 | 0.05 | 0.0 | -37.5 | 0.16 | -11.11 | 23.08 | 0.06 | 50.0 | 100.0 | 2.98 | 4.76 | -31.18 | 9.52 | -6.88 | 35.53 | 3.57 | 57.14 | 120.24 | 0 | 0 | 0 |
| 20Q1 (12) | 1.76 | 40.8 | -1.12 | 0.05 | -28.57 | -44.44 | 0.18 | 0.0 | 28.57 | 0.04 | 33.33 | 0.0 | 2.84 | -49.27 | -43.81 | 10.23 | -28.98 | 30.03 | 2.27 | -5.3 | 1.14 | 0 | 0 | 0 |
| 19Q4 (11) | 1.25 | -11.35 | -16.11 | 0.07 | 0.0 | -22.22 | 0.18 | 38.46 | 20.0 | 0.03 | 0.0 | -40.0 | 5.60 | 12.8 | -7.29 | 14.40 | 56.18 | 43.04 | 2.40 | 12.8 | -28.48 | 0 | 0 | -100.0 |
| 19Q3 (10) | 1.41 | -23.78 | -7.84 | 0.07 | -12.5 | -22.22 | 0.13 | 0.0 | -18.75 | 0.03 | 0.0 | -25.0 | 4.96 | 14.8 | -15.6 | 9.22 | 31.21 | -11.84 | 2.13 | 31.21 | -18.62 | 0 | 0 | -100.0 |
| 19Q2 (9) | 1.85 | 3.93 | -20.26 | 0.08 | -11.11 | -20.0 | 0.13 | -7.14 | -13.33 | 0.03 | -25.0 | -62.5 | 4.32 | -14.47 | 0.32 | 7.03 | -10.66 | 8.68 | 1.62 | -27.84 | -52.97 | 0 | 0 | -100.0 |
| 19Q1 (8) | 1.78 | 19.46 | -14.42 | 0.09 | 0.0 | -18.18 | 0.14 | -6.67 | -12.5 | 0.04 | -20.0 | -20.0 | 5.06 | -16.29 | -4.39 | 7.87 | -21.87 | 2.25 | 2.25 | -33.03 | -6.52 | 0 | -100.0 | -100.0 |
| 18Q4 (7) | 1.49 | -2.61 | 0 | 0.09 | 0.0 | 0 | 0.15 | -6.25 | 0 | 0.05 | 25.0 | 0 | 6.04 | 2.68 | 0 | 10.07 | -3.73 | 0 | 3.36 | 28.36 | 0 | 355 | 0.0 | 0 |
| 18Q3 (6) | 1.53 | -34.05 | 0 | 0.09 | -10.0 | 0 | 0.16 | 6.67 | 0 | 0.04 | -50.0 | 0 | 5.88 | 36.47 | 0 | 10.46 | 61.74 | 0 | 2.61 | -24.18 | 0 | 355 | 0.0 | 0 |
| 18Q2 (5) | 2.32 | 11.54 | 0 | 0.1 | -9.09 | 0 | 0.15 | -6.25 | 0 | 0.08 | 60.0 | 0 | 4.31 | -18.5 | 0 | 6.47 | -15.95 | 0 | 3.45 | 43.45 | 0 | 355 | 0.0 | 0 |
| 18Q1 (4) | 2.08 | 0 | 0.0 | 0.11 | 0 | 0.0 | 0.16 | 0 | 0.0 | 0.05 | 0 | 0.0 | 5.29 | 0 | 0.0 | 7.69 | 0 | 0.0 | 2.40 | 0 | 0.0 | 355 | 0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 (10) | 7.94 | 26.23 | 0.28 | 55.56 | 0.86 | 38.71 | 0.36 | 20.0 | 3.53 | 23.23 | 10.83 | 9.88 | 4.53 | -4.94 | 0 | 0 |
| 2020 (9) | 6.29 | 0.16 | 0.18 | -40.0 | 0.62 | 5.08 | 0.3 | 114.29 | 2.86 | -40.1 | 9.86 | 4.92 | 4.77 | 113.95 | 0 | 0 |
| 2019 (8) | 6.28 | -15.36 | 0.3 | -25.0 | 0.59 | -6.35 | 0.14 | -36.36 | 4.78 | -11.39 | 9.39 | 10.65 | 2.23 | -24.81 | 0 | 0 |
| 2018 (7) | 7.42 | -4.87 | 0.4 | -20.0 | 0.63 | 23.53 | 0.22 | 4.76 | 5.39 | -15.9 | 8.49 | 29.86 | 2.96 | 10.13 | 355 | 0.0 |
| 2017 (6) | 7.8 | -13.72 | 0.5 | 2.04 | 0.51 | -3.77 | 0.21 | 133.33 | 6.41 | 18.26 | 6.54 | 11.52 | 2.69 | 170.43 | 355 | 0.0 |
| 2016 (5) | 9.04 | -5.54 | 0.49 | -7.55 | 0.53 | -8.62 | 0.09 | 0.0 | 5.42 | -2.13 | 5.86 | -3.26 | 1.00 | 5.86 | 355 | 0.0 |
| 2015 (4) | 9.57 | -16.64 | 0.53 | -7.02 | 0.58 | 3.57 | 0.09 | 0.0 | 5.54 | 11.54 | 6.06 | 24.24 | 0.94 | 19.96 | 355 | 0.0 |
| 2014 (3) | 11.48 | 21.87 | 0.57 | 62.86 | 0.56 | 9.8 | 0.09 | -40.0 | 4.97 | 33.63 | 4.88 | -9.9 | 0.78 | -50.77 | 355 | 0.0 |
| 2013 (2) | 9.42 | 7.78 | 0.35 | 25.0 | 0.51 | -12.07 | 0.15 | -31.82 | 3.72 | 15.98 | 5.41 | -18.42 | 1.59 | -36.74 | 355 | 6.61 |
| 2012 (1) | 8.74 | 0 | 0.28 | 0 | 0.58 | 0 | 0.22 | 0 | 3.20 | 0 | 6.64 | 0 | 2.52 | 0 | 333 | 0 |
