玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)0.91-96.28135.14-40.00-198.7343.69168.072149.63354.5168.172150.85364.3846.471753.74405.1226.092633.01536.290.150.050.0173.336750.99512.6951.78-58.89-64.66-23.84-113.0-122.48123.84285.762143.3824.5714.23-41.35
23Q3 (19)24.46406.427.85-13.3977.2848.2-8.2086.07-149.76-8.2086.09-149.76-2.8179.25-130.31-1.0381.27-137.180.1550.0-6.252.53106.39-91.78125.97-4.34-17.39183.3383.33219.17-66.670-126.2621.51-32.65-19.71
23Q2 (18)4.83-78.6-76.8-58.93-89.3-106.48-58.85-157.89-133.25-58.97-158.41-133.73-13.54-111.5647.58-5.50-122.67-21.680.10-9.09-44.44-39.58-483.78-176.98131.69-8.97-73.12100.00-27.78-10.0-0.00100.0100.031.943.876.11
23Q1 (17)22.57971.4374.15-31.1356.1749.96-22.8265.4560.82-22.8264.1360.82-6.4057.9884.99-2.4758.777.110.1110.0-42.11-6.7883.8685.4144.67-1.26-65.35138.4630.5530.55-38.46-534.62-534.6230.75-26.590.99
22Q4 (16)-2.59-111.4283.7-71.03-174.7816.06-66.04-500.738.01-63.61-485.9811.39-15.23-264.2942.29-5.98-315.8822.340.10-37.5-9.09-42.00-236.518.62146.52-3.91-30.97106.06168.94-9.65-6.06-102.3965.1541.8956.36-8.44
22Q3 (15)22.688.93170.41-25.859.4377.2216.48165.32115.1116.48165.32115.119.27135.89128.32.77161.28127.810.16-11.1177.7830.77315.33134.62152.48-68.87-43.13-153.85-238.46-248.88253.852384.627715.3826.79-11.0-40.9
22Q2 (14)20.8260.65-12.19-28.5454.1241.32-25.2356.6947.31-25.2356.6947.31-25.8339.42-22.53-4.5258.1117.370.18-5.2650.0-14.2969.2252.84489.8817.33152.95111.114.7611.11-11.11-83.33030.10-1.15-24.49
22Q1 (13)12.96181.56316.0-62.2126.4835.39-58.2518.8634.17-58.2518.8634.17-42.64-61.5813.37-10.79-40.13-7.790.1972.7372.73-46.4310.0434.58417.5196.71-13.29106.06-9.65-4.55-6.0665.1518.1830.45-33.44-31.25
21Q4 (12)-15.8950.6751.36-84.6225.4443.65-71.7934.226.67-71.7934.226.67-26.3919.4414.43-7.7022.692.530.1122.2237.5-51.6141.9432.09212.25-20.83-34.7117.3913.6-22.77-17.39-421.7466.5645.750.93-1.7
21Q3 (11)-32.21-235.85-1253.36-113.50-133.35-20.86-109.10-127.86-31.81-109.10-127.86-31.83-32.76-55.41-44.38-9.96-82.08-39.50.09-25.00.0-88.89-193.37-30.99268.1038.436.28103.333.33-11.98-3.33074.4445.3313.726.63
21Q2 (10)23.71495.17153.27-48.6449.4965.29-47.8845.8964.38-47.8845.8964.43-21.0857.1723.01-5.4745.3548.10.129.0950.0-30.3057.3173.61193.67-59.787.13100.00-10.0-5.26-0.00100.0100.039.86-10.00
21Q1 (9)-6.0081.6350.41-96.2935.8837.52-88.489.6239.28-88.489.6239.28-49.22-59.6-100.73-10.01-26.71-8.570.1137.583.33-70.976.6240.39481.4948.14245.72111.11-26.97.64-7.4185.75-14.8144.29-4.83-35.71
20Q4 (8)-32.67-1272.69-342.08-150.18-59.92-12.52-97.90-18.2856.37-97.90-18.2956.37-30.84-35.9235.44-7.90-10.6456.330.08-11.110.0-76.00-12.062.69325.0328.8564.11152.0029.48150.59-52.00-298.67-226.8846.549.48-18.18
20Q3 (7)-2.3894.65-122.5-93.9132.98-87.56-82.7738.42-52.18-82.7638.51-52.16-22.6917.13-26.83-7.1432.266.420.0912.5-35.71-67.8640.89-68.18252.2639.5480.75117.3911.2129.97-13.04-134.78-302.1742.51019.98
20Q2 (6)-44.51-267.85-1248.79-140.139.08-185.22-134.407.76-163.89-134.597.63-164.26-27.38-11.66-150.27-10.54-14.32-115.540.0833.33-20.0-114.813.56-252.61180.7829.8145.34105.562.2610.58-5.5613.89-222.220.00-100.0-100.0
20Q1 (5)-12.10-63.73-155.15-154.12-15.47-120.52-145.7135.06-109.26-145.7135.06-108.75-24.5248.67-44.15-9.2249.03-16.120.06-25.0-45.45-119.0541.56-118.24139.27-29.6821.39103.2370.183.23-6.45-115.74068.8921.1113.18
19Q4 (4)-7.39-169.850.0-133.47-166.570.0-224.37-312.520.0-224.37-312.520.0-47.77-167.020.0-18.09-137.090.00.08-42.860.0-203.70-404.830.0198.0641.920.060.66-32.850.040.98535.250.056.8860.540.0
19Q3 (3)10.58420.610.0-50.07-1.910.0-54.39-6.790.0-54.39-6.790.0-17.89-63.530.0-7.63-56.030.00.1440.00.0-40.35-23.930.0139.5612.20.090.32-5.380.06.4541.940.035.432246.360.0
19Q2 (2)-3.30-115.040.0-49.1329.70.0-50.9326.860.0-50.9327.030.0-10.9435.680.0-4.8938.410.00.10-9.090.0-32.5640.310.0124.388.410.095.45-4.550.04.5500.01.51-97.520.0
19Q1 (1)21.940.00.0-69.890.00.0-69.630.00.0-69.800.00.0-17.010.00.0-7.940.00.00.110.00.0-54.550.00.0114.730.00.0100.000.00.0-0.000.00.060.870.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)12.96-14.12-33.7806.55-38.4237.39037.40033.22018.7100.48-22.5848.73051.78-64.66-90.290190.2907.34-22.0426.29-16.43
2022 (9)15.090-43.44010.63-38.25-27.660-27.180-44.670-16.3000.6247.62-13.390146.52-30.97158.5746.26-57.1409.422668.3631.46-28.04
2021 (8)-6.480-84.42017.21-3.42-77.970-77.970-117.780-32.2900.4220.0-59.020212.25-34.7108.42-6.95-8.4200.34-51.0243.72-9.95
2020 (7)-23.090-132.58017.8254.46-113.270-113.320-136.950-38.6700.35-22.22-92.080325.0364.11116.5242.83-17.3900.69-31.0248.5526.53
2019 (6)8.04-29.9-68.40011.5477.47-83.800-83.850-89.450-37.5800.45-10.0-68.130198.0680.9381.58-18.4218.4201.01-36.5838.37-25.32
2018 (5)11.47133.6-73.7106.500.56-73.560-73.610-67.430-36.7400.5011.11-63.780109.4759.04100.000.97-0.4201.59051.38-36.01
2017 (4)4.911.66-88.7006.47-10.27-89.470-89.520-61.360-40.5100.4550.0-80.17068.8365.6699.042.750.96-73.320.00080.30-18.16
2016 (3)4.83-67.43-110.8207.2154.43-114.990-115.040-46.590-34.9200.307.14-103.93041.5550.8796.39-5.723.6100.00098.1222.18
2015 (2)14.83-19.53-92.5504.6738.64-90.470-90.560-31.650-25.6000.280.0-83.20027.5432.34102.231.09-2.2300.00080.31-4.91
2014 (1)18.430-86.0403.37130.87-85.130-85.180-29.840-23.4000.28-6.67-79.65020.81-44.77101.1312.95-1.1300.00084.46-1.68

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