玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)25.58-1.4324.177.992.572953.573.42-69.35425.712.71-69.456.271.34-61.3854.020.82-57.7341.380.2728.5742.115.96-59.3554.8177.48-9.718.9240.00246.670-140.00-555.0-240.018.96-26.08-29.7
23Q3 (19)25.9519.812.947.79838.55-11.3811.16140.52-14.228.87138.44-14.883.47149.64-32.231.94125.58-30.470.210.0-19.2314.6664.17-10.8385.81-2.710.8169.23246.151.1830.77-61.54-2.5625.652.1923.02
23Q2 (18)21.66-13.15-15.560.83-73.9-84.224.6435.28-26.233.7239.85-24.541.3978.21-16.770.8659.26-6.520.2123.5323.538.931.59-18.8288.1930.81-12.0220.00-80.0-76.080.000380.025.10-19.34-12.57
23Q1 (17)24.9421.0720.423.181235.71295.093.43426.6721.22.664.3119.280.78-10.34-7.140.54-6.98.00.17-10.53-10.538.79128.3124.1567.42-5.24-28.15100.000250.00.00-100.0-100.031.1215.3920.9
22Q4 (16)20.60-18.29-25.9-0.28-103.19-102.08-1.05-108.07-108.952.55-75.53-72.730.87-83.01-81.490.58-79.21-76.80.19-26.92-26.923.85-76.58-74.2871.15-8.12-23.45-0.00-100.0-100.0100.00216.67666.6726.9729.3539.52
22Q3 (15)25.21-1.727.878.7967.1181.9913.01106.84240.5810.42111.36245.035.12206.59282.092.79203.26272.00.2652.9418.1816.4449.45107.0577.44-22.75-18.7468.42-17.89-42.9831.5889.47257.8920.85-27.38-8.07
22Q2 (14)25.6523.85-0.895.26422.7-40.96.29122.266.074.93121.08-8.871.6798.81-24.430.9284.0-25.20.17-10.53-19.0511.0055.379.13100.246.82-2.5183.33225.0-46.9716.67-90.0129.1728.7111.5420.08
22Q1 (13)20.71-25.5-6.5-1.63-112.1157.552.83-75.87144.852.23-76.15136.860.84-82.13148.00.50-80.0156.180.19-26.9218.757.08-52.71093.840.9614.29-66.67-156.67-233.33166.671044.44400.025.7433.16-19.91
21Q4 (12)27.8018.9635.0813.46178.67249.6111.73207.07510.949.35209.6523.334.70250.75724.562.50233.33525.00.2618.1823.8114.9788.54152.4592.95-2.4720.84117.65-1.96-52.94-17.6511.7682.3519.33-14.77-14.09
21Q3 (11)23.37-9.7-34.174.83-45.73-65.153.82-35.58-71.413.02-44.18-71.641.34-39.37-65.370.75-39.02-64.790.224.7615.797.94-21.23-56.3395.30-7.3116.18120.00-23.6420.0-20.0065.0-200.022.68-5.14-18.91
21Q2 (10)25.8816.84-12.218.90331.77-34.075.93193.98-52.255.41189.42-44.682.21226.29-53.081.23238.2-51.760.2131.25-16.010.080-37.31102.8225.227.33157.14214.2948.87-57.14-271.43-414.2923.91-25.610
21Q1 (9)22.157.63-19.4-3.84-199.74-180.33-6.31-428.65-224.7-6.05-503.33-251.25-1.75-407.02-220.69-0.89-322.5-202.30.16-23.81-20.00.00-100.0-100.082.116.75-4.6550.00-80.0-50.033.33133.33032.1442.8415.45
20Q4 (8)20.58-42.03-7.03.85-72.22-40.861.92-85.63-31.671.50-85.92-42.750.57-85.27-53.660.40-81.22-48.050.2110.53-19.235.93-67.38-9.7476.92-6.23-5.97250.00150.011.11-100.00-1400.020.022.50-19.5619.3
20Q3 (7)35.5020.425.513.862.6736.4213.367.5753.9210.658.971.53.87-17.8375.112.13-16.4767.720.19-24.00.018.1813.0642.5982.03-14.370.97100.00-5.26-10.0-6.6740.070.027.970-1.34
20Q2 (6)29.487.2839.4513.50182.43306.6312.42145.45142.589.78144.5135.14.71224.83173.842.55193.1157.580.2525.013.6416.0871.9875.3595.8011.251.01105.565.5658.33-11.110-133.330.00-100.0-100.0
20Q1 (5)27.4824.188.494.78-26.577.95.0680.07-1.364.0052.6713.961.4517.8921.850.8712.996.10.20-23.080.09.3542.313.8986.115.27-1.72100.00-55.5625.00.00100.0-100.027.8447.61-4.62
19Q4 (4)22.13-34.230.06.51-35.930.02.81-67.630.02.62-57.810.01.23-44.340.00.77-39.370.00.2636.840.06.57-48.470.081.800.690.0225.00102.50.0-125.00-462.50.018.86-33.470.0
19Q3 (3)33.6559.180.010.16206.020.08.6869.530.06.2149.280.02.2128.490.01.2728.280.00.19-13.640.012.7539.040.081.24-14.340.0111.1166.670.0-22.22-166.670.028.3512.50.0
19Q2 (2)21.14-16.540.03.32-25.060.05.12-0.190.04.1618.520.01.7244.540.00.9920.730.00.2210.00.09.171.890.094.848.240.066.67-16.670.033.3366.670.025.20-13.670.0
19Q1 (1)25.330.00.04.430.00.05.130.00.03.510.00.01.190.00.00.820.00.00.200.00.09.000.00.087.620.00.080.000.00.020.000.00.029.190.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)24.616.175.3053.182.98-13.85.63-4.94.46-18.466.83-18.24.24-13.470.884.769.36-7.7877.488.996.1562.267.69-81.120.37-51.3824.43-2.75
2022 (9)23.18-7.723.46-49.713.46-2.435.9220.825.4740.988.3536.224.9034.990.84-1.1810.1510.6971.15-23.4559.26-56.940.7400.76-12.5825.125.95
2021 (8)25.12-10.956.88-25.623.545.814.90-41.63.88-41.576.13-41.673.63-41.450.85-3.419.17-26.9392.9520.84137.5025.0-41.6700.87-32.2923.71-4.74
2020 (7)28.2112.219.2553.153.359.748.3960.426.6465.5910.5167.096.2045.20.88-8.3312.5537.1676.92-5.97110.00-5.71-10.0001.28-14.4224.890.04
2019 (6)25.148.786.04153.783.0514.85.2321.634.015.256.2914.574.277.830.96-4.959.1514.8181.8083.53116.67110.0-16.6701.50-20.9324.88-5.54
2018 (5)23.11-4.462.38-42.512.6623.994.30241.273.81486.155.49433.013.96377.111.01-5.617.9767.4444.5710.2755.56-83.6644.4401.89026.342.45
2017 (4)24.19-18.664.14-49.642.1411.191.26-83.180.65-89.531.03-91.740.83-89.841.07-16.414.76-55.5640.42-32.63340.00213.16-240.0000.00025.710.39
2016 (3)29.746.188.22-9.671.93-45.47.49-25.46.21-28.4612.47-31.038.17-28.711.280.010.71-28.8860.0014.35108.5719.71-8.5700.00025.6115.73
2015 (2)28.0176.949.1003.53-28.5310.0408.68018.08011.4601.2845.4515.06052.47-29.3390.70-19.859.3000.00022.13-23.69
2014 (1)15.830-13.1304.9435.45-11.620-10.130-16.170-8.5800.88-14.56-4.32074.25-14.57113.1677.82-13.1600.00029.0013.28

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