- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21Q2 (20) | 1.6 | 321.05 | 1233.33 | 0 | 0 | 0 | 0.32 | 3.23 | -17.95 | 2.2 | -1.35 | -3.93 | 0.00 | 0 | 0 | 20.00 | -75.48 | -93.85 | 137.50 | -76.57 | -92.79 | 0 | 0 | 0 |
| 21Q1 (19) | 0.38 | 216.67 | 216.67 | 0 | 0 | 0 | 0.31 | -11.43 | -6.06 | 2.23 | -18.91 | 16.15 | 0.00 | 0 | 0 | 81.58 | -72.03 | -70.33 | 586.84 | -74.39 | -63.32 | 0 | 0 | 0 |
| 20Q4 (18) | 0.12 | -81.82 | 0.0 | 0 | 0 | 0 | 0.35 | -7.89 | -25.53 | 2.75 | 1.1 | 10.44 | 0.00 | 0 | 0 | 291.67 | 406.58 | -25.53 | 2291.67 | 456.07 | 10.44 | 0 | 0 | 0 |
| 20Q3 (17) | 0.66 | 450.0 | 247.37 | 0 | 0 | 0 | 0.38 | -2.56 | -5.0 | 2.72 | 18.78 | 72.15 | 0.00 | 0 | 0 | 57.58 | -82.28 | -72.65 | 412.12 | -78.4 | -50.44 | 0 | 0 | 0 |
| 20Q2 (16) | 0.12 | 0.0 | -42.86 | 0 | 0 | 0 | 0.39 | 18.18 | 2.63 | 2.29 | 19.27 | 2.23 | 0.00 | 0 | 0 | 325.00 | 18.18 | 79.61 | 1908.33 | 19.27 | 78.91 | 0 | 0 | 0 |
| 20Q1 (15) | 0.12 | 0.0 | -92.41 | 0 | 0 | 0 | 0.33 | -29.79 | -19.51 | 1.92 | -22.89 | -16.16 | 0.00 | 0 | 0 | 275.00 | -29.79 | 959.76 | 1600.00 | -22.89 | 1003.93 | 0 | 0 | 0 |
| 19Q4 (14) | 0.12 | -36.84 | -29.41 | 0 | 0 | 0 | 0.47 | 17.5 | 2.17 | 2.49 | 57.59 | -11.39 | 0.00 | 0 | 0 | 391.67 | 86.04 | 44.75 | 2075.00 | 149.53 | 25.53 | 0 | 0 | 0 |
| 19Q3 (13) | 0.19 | -9.52 | 26.67 | 0 | 0 | 0 | 0.4 | 5.26 | 17.65 | 1.58 | -29.46 | -14.59 | 0.00 | 0 | 0 | 210.53 | 16.34 | -7.12 | 831.58 | -22.04 | -32.57 | 0 | 0 | 0 |
| 19Q2 (12) | 0.21 | -86.71 | 31.25 | 0 | 0 | 0 | 0.38 | -7.32 | 11.76 | 2.24 | -2.18 | 3.7 | 0.00 | 0 | 0 | 180.95 | 597.33 | -14.85 | 1066.67 | 635.95 | -20.99 | 0 | 0 | 0 |
| 19Q1 (11) | 1.58 | 829.41 | 1028.57 | 0 | 0 | 0 | 0.41 | -10.87 | 20.59 | 2.29 | -18.51 | 51.66 | 0.00 | 0 | 0 | 25.95 | -90.41 | -89.31 | 144.94 | -91.23 | -86.56 | 0 | 0 | 0 |
| 18Q4 (10) | 0.17 | 13.33 | 0 | 0 | 0 | 0 | 0.46 | 35.29 | 0 | 2.81 | 51.89 | 0 | 0.00 | 0 | 0 | 270.59 | 19.38 | 0 | 1652.94 | 34.02 | 0 | 0 | 0 | 0 |
| 18Q3 (9) | 0.15 | -6.25 | 0 | 0 | 0 | 0 | 0.34 | 0.0 | 0 | 1.85 | -14.35 | 0 | 0.00 | 0 | 0 | 226.67 | 6.67 | 0 | 1233.33 | -8.64 | 0 | 0 | 0 | 0 |
| 18Q2 (8) | 0.16 | 14.29 | 0 | 0 | 0 | 0 | 0.34 | 0.0 | 0 | 2.16 | 43.05 | 0 | 0.00 | 0 | 0 | 212.50 | -12.5 | 0 | 1350.00 | 25.17 | 0 | 0 | 0 | 0 |
| 18Q1 (7) | 0.14 | 0 | 0 | 0 | 0 | 0 | 0.34 | 0 | 0 | 1.51 | 0 | 0 | 0.00 | 0 | 0 | 242.86 | 0 | 0 | 1078.57 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 (10) | 1.02 | -51.2 | 0 | 0 | 1.46 | -12.05 | 9.68 | 12.56 | 0.00 | 0 | 143.14 | 80.21 | 949.02 | 130.63 | 0 | 0 |
| 2019 (9) | 2.09 | 237.1 | 0 | 0 | 1.66 | 12.16 | 8.6 | 3.24 | 0.00 | 0 | 79.43 | -66.73 | 411.48 | -69.37 | 0 | 0 |
| 2018 (8) | 0.62 | 24.0 | 0 | 0 | 1.48 | 9.63 | 8.33 | 2.46 | 0.00 | 0 | 238.71 | -11.59 | 1343.55 | -17.37 | 0 | 0 |
| 2017 (7) | 0.5 | 19.05 | 0 | 0 | 1.35 | -4.26 | 8.13 | 10.31 | 0.00 | 0 | 270.00 | -19.57 | 1626.00 | -7.34 | 0 | 0 |
| 2016 (6) | 0.42 | -30.0 | 0 | 0 | 1.41 | 2.17 | 7.37 | 16.06 | 0.00 | 0 | 335.71 | 45.96 | 1754.76 | 65.8 | 83 | 0.0 |
| 2015 (5) | 0.6 | -37.5 | 0 | 0 | 1.38 | 33.98 | 6.35 | -4.37 | 0.00 | 0 | 230.00 | 114.37 | 1058.33 | 53.01 | 83 | 0.0 |
| 2014 (4) | 0.96 | -39.62 | 0 | 0 | 1.03 | 5.1 | 6.64 | 41.28 | 0.00 | 0 | 107.29 | 74.08 | 691.67 | 133.99 | 83 | 0.0 |
| 2013 (3) | 1.59 | 0 | 0 | 0 | 0.98 | 0 | 4.7 | 0 | 0.00 | 0 | 61.64 | 0 | 295.60 | 0 | 83 | 0 |
