- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q1 (20) | 0.78 | -39.53 | -29.73 | 0.05 | -16.67 | -16.67 | 0.25 | 0.0 | -7.41 | 0.02 | 100.0 | 0.0 | 6.41 | 37.82 | 18.59 | 32.05 | 65.38 | 31.77 | 2.56 | 230.77 | 42.31 | 353 | 0.0 | 0.0 |
| 22Q4 (19) | 1.29 | 4.03 | -9.15 | 0.06 | -14.29 | -33.33 | 0.25 | 0.0 | -7.41 | 0.01 | 0.0 | -50.0 | 4.65 | -17.61 | -26.61 | 19.38 | -3.88 | 1.92 | 0.78 | -3.88 | -44.96 | 353 | 0.0 | 0.0 |
| 22Q3 (18) | 1.24 | 7.83 | -19.48 | 0.07 | 0.0 | 0.0 | 0.25 | -3.85 | -13.79 | 0.01 | -50.0 | -50.0 | 5.65 | -7.26 | 24.19 | 20.16 | -10.83 | 7.06 | 0.81 | -53.63 | -37.9 | 353 | 0.0 | 13.87 |
| 22Q2 (17) | 1.15 | 3.6 | -29.01 | 0.07 | 16.67 | 0.0 | 0.26 | -3.7 | -10.34 | 0.02 | 0.0 | 0.0 | 6.09 | 12.61 | 40.87 | 22.61 | -7.05 | 26.3 | 1.74 | -3.48 | 40.87 | 353 | 0.0 | 13.87 |
| 22Q1 (16) | 1.11 | -21.83 | -25.5 | 0.06 | -33.33 | -25.0 | 0.27 | 0.0 | -6.9 | 0.02 | 0.0 | 100.0 | 5.41 | -14.71 | 0.68 | 24.32 | 27.93 | 24.98 | 1.80 | 27.93 | 168.47 | 353 | 0.0 | 0.57 |
| 21Q4 (15) | 1.42 | -7.79 | -3.4 | 0.09 | 28.57 | 28.57 | 0.27 | -6.9 | -18.18 | 0.02 | 0.0 | 100.0 | 6.34 | 39.44 | 33.1 | 19.01 | 0.97 | -15.3 | 1.41 | 8.45 | 107.04 | 353 | 13.87 | 0.57 |
| 21Q3 (14) | 1.54 | -4.94 | 14.93 | 0.07 | 0.0 | 0.0 | 0.29 | 0.0 | 3.57 | 0.02 | 0.0 | 0.0 | 4.55 | 5.19 | -12.99 | 18.83 | 5.19 | -9.88 | 1.30 | 5.19 | -12.99 | 310 | 0.0 | -15.07 |
| 21Q2 (13) | 1.62 | 8.72 | 4.52 | 0.07 | -12.5 | 0.0 | 0.29 | 0.0 | 7.41 | 0.02 | 100.0 | 0.0 | 4.32 | -19.52 | -4.32 | 17.90 | -8.02 | 2.77 | 1.23 | 83.95 | -4.32 | 310 | -11.68 | -23.27 |
| 21Q1 (12) | 1.49 | 1.36 | 52.04 | 0.08 | 14.29 | 33.33 | 0.29 | -12.12 | -3.33 | 0.01 | 0.0 | -50.0 | 5.37 | 12.75 | -12.3 | 19.46 | -13.3 | -36.42 | 0.67 | -1.34 | -67.11 | 351 | 0.0 | -16.43 |
| 20Q4 (11) | 1.47 | 9.7 | -16.95 | 0.07 | 0.0 | -30.0 | 0.33 | 17.86 | 3.12 | 0.01 | -50.0 | -50.0 | 4.76 | -8.84 | -15.71 | 22.45 | 7.43 | 24.17 | 0.68 | -54.42 | -39.8 | 351 | -3.84 | -26.11 |
| 20Q3 (10) | 1.34 | -13.55 | -62.67 | 0.07 | 0.0 | -30.0 | 0.28 | 3.7 | -12.5 | 0.02 | 0.0 | -60.0 | 5.22 | 15.67 | 87.54 | 20.90 | 19.96 | 134.42 | 1.49 | 15.67 | 7.16 | 365 | -9.65 | -24.74 |
| 20Q2 (9) | 1.55 | 58.16 | -55.71 | 0.07 | 16.67 | -30.0 | 0.27 | -10.0 | -18.18 | 0.02 | 0.0 | -50.0 | 4.52 | -26.24 | 58.06 | 17.42 | -43.1 | 84.75 | 1.29 | -36.77 | 12.9 | 404 | -3.81 | -22.61 |
| 20Q1 (8) | 0.98 | -44.63 | -59.0 | 0.06 | -40.0 | -40.0 | 0.3 | -6.25 | -9.09 | 0.02 | 0.0 | -50.0 | 6.12 | 8.37 | 46.33 | 30.61 | 69.32 | 121.71 | 2.04 | 80.61 | 21.94 | 420 | -11.58 | -47.43 |
| 19Q4 (7) | 1.77 | -50.7 | -22.71 | 0.1 | 0.0 | 0.0 | 0.32 | 0.0 | 68.42 | 0.02 | -60.0 | -33.33 | 5.65 | 102.82 | 29.38 | 18.08 | 102.82 | 117.9 | 1.13 | -18.87 | -13.75 | 475 | -2.06 | -34.66 |
| 19Q3 (6) | 3.59 | 2.57 | 35.47 | 0.1 | 0.0 | -16.67 | 0.32 | -3.03 | 23.08 | 0.05 | 25.0 | 66.67 | 2.79 | -2.51 | -38.49 | 8.91 | -5.46 | -9.15 | 1.39 | 21.87 | 23.03 | 485 | -7.09 | -39.22 |
| 19Q2 (5) | 3.5 | 46.44 | 8.7 | 0.1 | 0.0 | -16.67 | 0.33 | 0.0 | 32.0 | 0.04 | 0.0 | 100.0 | 2.86 | -31.71 | -23.33 | 9.43 | -31.71 | 21.44 | 1.14 | -31.71 | 84.0 | 522 | -34.67 | -39.37 |
| 19Q1 (4) | 2.39 | 4.37 | 0.0 | 0.1 | 0.0 | 0.0 | 0.33 | 73.68 | 0.0 | 0.04 | 33.33 | 0.0 | 4.18 | -4.18 | 0.0 | 13.81 | 66.42 | 0.0 | 1.67 | 27.75 | 0.0 | 799 | 9.9 | 0.0 |
| 18Q4 (3) | 2.29 | -13.58 | 0.0 | 0.1 | -16.67 | 0.0 | 0.19 | -26.92 | 0.0 | 0.03 | 0.0 | 0.0 | 4.37 | -3.57 | 0.0 | 8.30 | -15.44 | 0.0 | 1.31 | 15.72 | 0.0 | 727 | -8.9 | 0.0 |
| 18Q3 (2) | 2.65 | -17.7 | 0.0 | 0.12 | 0.0 | 0.0 | 0.26 | 4.0 | 0.0 | 0.03 | 50.0 | 0.0 | 4.53 | 21.51 | 0.0 | 9.81 | 26.37 | 0.0 | 1.13 | 82.26 | 0.0 | 798 | -7.32 | 0.0 |
| 18Q2 (1) | 3.22 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 3.73 | 0.0 | 0.0 | 7.76 | 0.0 | 0.0 | 0.62 | 0.0 | 0.0 | 861 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2022 (10) | 4.79 | -21.22 | 0.26 | -16.13 | 1.03 | -9.65 | 0.06 | -25.0 | 5.43 | 6.46 | 21.50 | 14.68 | 1.25 | -4.8 | 353 | 0.0 |
| 2021 (9) | 6.08 | 14.07 | 0.31 | 19.23 | 1.14 | -3.39 | 0.08 | 14.29 | 5.10 | 4.52 | 18.75 | -15.31 | 1.32 | 0.19 | 353 | 0.57 |
| 2020 (8) | 5.33 | -52.62 | 0.26 | -36.59 | 1.18 | -9.23 | 0.07 | -56.25 | 4.88 | 33.85 | 22.14 | 91.59 | 1.31 | -7.66 | 351 | -26.11 |
| 2019 (7) | 11.25 | -0.53 | 0.41 | -10.87 | 1.3 | 32.65 | 0.16 | 77.78 | 3.64 | -10.39 | 11.56 | 33.36 | 1.42 | 78.73 | 475 | -34.66 |
| 2018 (6) | 11.31 | -13.47 | 0.46 | -8.0 | 0.98 | -7.55 | 0.09 | 200.0 | 4.07 | 6.32 | 8.66 | 6.84 | 0.80 | 246.68 | 727 | -16.34 |
| 2017 (5) | 13.07 | 13.85 | 0.5 | 0.0 | 1.06 | -4.5 | 0.03 | -70.0 | 3.83 | -12.17 | 8.11 | -16.12 | 0.23 | -73.65 | 869 | 1.28 |
| 2016 (4) | 11.48 | -2.96 | 0.5 | -13.79 | 1.11 | -11.9 | 0.1 | -23.08 | 4.36 | -11.16 | 9.67 | -9.22 | 0.87 | -20.73 | 858 | 5.28 |
| 2015 (3) | 11.83 | -14.46 | 0.58 | -10.77 | 1.26 | -2.33 | 0.13 | 0.0 | 4.90 | 4.32 | 10.65 | 14.19 | 1.10 | 16.91 | 815 | -14.48 |
| 2014 (2) | 13.83 | 30.47 | 0.65 | 1.56 | 1.29 | -7.86 | 0.13 | 0.0 | 4.70 | -22.16 | 9.33 | -29.38 | 0.94 | -23.36 | 953 | -5.27 |
| 2013 (1) | 10.6 | 186.49 | 0.64 | 966.67 | 1.4 | 66.67 | 0.13 | -18.75 | 6.04 | 0 | 13.21 | 0 | 1.23 | 0 | 1006 | 319.17 |
