- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2305.4 | 6.22 | -12.63 | 27.25 | -0.87 | -11.47 | 18.34 | 5.16 | 3.27 | 63.18 | 9.82 | -11.38 | 1.18 | -6.68 | 1.32 | 0.80 | -1.0 | 18.19 | 2.74 | 3.39 | 1.43 | 0 | 0 | -100.0 |
| 23Q3 (19) | 2170.4 | 4.61 | -13.22 | 27.49 | 3.15 | -7.53 | 17.44 | 9.96 | 9.62 | 57.53 | -5.55 | -11.14 | 1.27 | -1.39 | 6.55 | 0.80 | 5.12 | 26.32 | 2.65 | -9.71 | 2.4 | 0 | 0 | -100.0 |
| 23Q2 (18) | 2074.77 | -2.13 | -15.04 | 26.65 | -0.89 | -5.66 | 15.86 | -6.98 | 18.89 | 60.91 | 6.24 | -0.57 | 1.28 | 1.27 | 11.04 | 0.76 | -4.95 | 39.94 | 2.94 | 8.56 | 17.04 | 0 | 0 | -100.0 |
| 23Q1 (17) | 2120.0 | -19.65 | -6.38 | 26.89 | -12.64 | 5.16 | 17.05 | -4.0 | 53.05 | 57.33 | -19.58 | 8.6 | 1.27 | 8.73 | 12.33 | 0.80 | 19.48 | 63.48 | 2.70 | 0.09 | 16.0 | 0 | -100.0 | -100.0 |
| 22Q4 (16) | 2638.54 | 5.5 | 0.15 | 30.78 | 3.53 | 15.71 | 17.76 | 11.63 | 20.0 | 71.29 | 10.12 | 22.24 | 1.17 | -1.86 | 15.54 | 0.67 | 5.81 | 19.82 | 2.70 | 4.38 | 22.05 | 82955 | 0.0 | 0.0 |
| 22Q3 (15) | 2501.03 | 2.41 | 13.48 | 29.73 | 5.24 | 23.16 | 15.91 | 19.27 | 76.39 | 64.74 | 5.68 | 23.81 | 1.19 | 2.76 | 8.53 | 0.64 | 16.46 | 55.43 | 2.59 | 3.19 | 9.1 | 82955 | 0.0 | 0.0 |
| 22Q2 (14) | 2442.16 | 7.85 | 21.57 | 28.25 | 10.48 | 23.58 | 13.34 | 19.75 | 14.6 | 61.26 | 16.04 | 15.15 | 1.16 | 2.44 | 1.65 | 0.55 | 11.04 | -5.73 | 2.51 | 7.6 | -5.28 | 82955 | 0.0 | 0.0 |
| 22Q1 (13) | 2264.46 | -14.05 | 27.68 | 25.57 | -3.87 | 21.36 | 11.14 | -24.73 | 13.1 | 52.79 | -9.48 | 20.53 | 1.13 | 11.84 | -4.95 | 0.49 | -12.43 | -11.42 | 2.33 | 5.31 | -5.6 | 82955 | 0.0 | 0.0 |
| 21Q4 (12) | 2634.53 | 19.54 | 13.29 | 26.6 | 10.19 | 10.05 | 14.8 | 64.08 | 32.14 | 58.32 | 11.53 | 10.73 | 1.01 | -7.82 | -2.86 | 0.56 | 37.26 | 16.64 | 2.21 | -6.7 | -2.27 | 82955 | 0.0 | 0.0 |
| 21Q3 (11) | 2203.92 | 9.71 | 1.29 | 24.14 | 5.6 | 13.71 | 9.02 | -22.51 | -8.52 | 52.29 | -1.71 | 5.38 | 1.10 | -3.75 | 12.26 | 0.41 | -29.37 | -9.68 | 2.37 | -10.41 | 4.04 | 82955 | 0.0 | 0.0 |
| 21Q2 (10) | 2008.79 | 13.26 | -9.15 | 22.86 | 8.5 | -4.03 | 11.64 | 18.17 | 34.88 | 53.2 | 21.46 | 11.58 | 1.14 | -4.21 | 5.63 | 0.58 | 4.34 | 48.46 | 2.65 | 7.24 | 22.81 | 82955 | 0.0 | 0.0 |
| 21Q1 (9) | 1773.59 | -23.73 | 2.06 | 21.07 | -12.83 | 8.44 | 9.85 | -12.05 | 41.32 | 43.8 | -16.84 | 8.09 | 1.19 | 14.3 | 6.25 | 0.56 | 15.31 | 38.46 | 2.47 | 9.03 | 5.91 | 82955 | 0.0 | 0.0 |
| 20Q4 (8) | 2325.39 | 6.87 | -7.06 | 24.17 | 13.85 | -0.74 | 11.2 | 13.59 | 16.55 | 52.67 | 6.15 | 21.61 | 1.04 | 6.53 | 6.8 | 0.48 | 6.29 | 25.4 | 2.26 | -0.68 | 30.85 | 82955 | 0.0 | 0.0 |
| 20Q3 (7) | 2175.94 | -1.59 | 0.6 | 21.23 | -10.87 | -14.7 | 9.86 | 14.25 | 17.24 | 49.62 | 4.07 | 19.6 | 0.98 | -9.43 | -15.22 | 0.45 | 16.1 | 16.54 | 2.28 | 5.75 | 18.88 | 82955 | 0.0 | 0.0 |
| 20Q2 (6) | 2211.07 | 27.24 | 7.57 | 23.82 | 22.59 | 10.33 | 8.63 | 23.82 | -4.32 | 47.68 | 17.67 | 18.61 | 1.08 | -3.65 | 2.57 | 0.39 | -2.69 | -11.06 | 2.16 | -7.52 | 10.26 | 82955 | 0.0 | 0.0 |
| 20Q1 (5) | 1737.71 | -30.55 | -15.73 | 19.43 | -20.21 | -10.09 | 6.97 | -27.47 | -2.24 | 40.52 | -6.44 | 9.57 | 1.12 | 14.9 | 6.69 | 0.40 | 4.43 | 16.0 | 2.33 | 34.71 | 30.02 | 82955 | 0.0 | 0.0 |
| 19Q4 (4) | 2502.12 | 15.68 | 0.0 | 24.35 | -2.17 | 0.0 | 9.61 | 14.27 | 0.0 | 43.31 | 4.39 | 0.0 | 0.97 | -15.43 | 0.0 | 0.38 | -1.22 | 0.0 | 1.73 | -9.77 | 0.0 | 82955 | 0.0 | 0.0 |
| 19Q3 (3) | 2162.9 | 5.23 | 0.0 | 24.89 | 15.28 | 0.0 | 8.41 | -6.76 | 0.0 | 41.49 | 3.21 | 0.0 | 1.15 | 9.56 | 0.0 | 0.39 | -11.39 | 0.0 | 1.92 | -1.92 | 0.0 | 82955 | 0.0 | 0.0 |
| 19Q2 (2) | 2055.49 | -0.32 | 0.0 | 21.59 | -0.09 | 0.0 | 9.02 | 26.51 | 0.0 | 40.2 | 8.71 | 0.0 | 1.05 | 0.23 | 0.0 | 0.44 | 26.91 | 0.0 | 1.96 | 9.05 | 0.0 | 82955 | 0.0 | 0.0 |
| 19Q1 (1) | 2062.05 | 0.0 | 0.0 | 21.61 | 0.0 | 0.0 | 7.13 | 0.0 | 0.0 | 36.98 | 0.0 | 0.0 | 1.05 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 1.79 | 0.0 | 0.0 | 82955 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8670.57 | -11.94 | 108.28 | -5.29 | 68.7 | 18.14 | 238.94 | -4.45 | 1.25 | 7.55 | 0.79 | 34.16 | 2.76 | 8.5 | 0 | 0 |
| 2022 (9) | 9846.19 | 14.21 | 114.33 | 20.77 | 58.15 | 28.34 | 250.08 | 20.46 | 1.16 | 5.74 | 0.59 | 12.37 | 2.54 | 5.47 | 82955 | 0.0 |
| 2021 (8) | 8620.83 | 2.02 | 94.67 | 6.78 | 45.31 | 23.56 | 207.61 | 8.99 | 1.10 | 4.66 | 0.53 | 21.11 | 2.41 | 6.83 | 82955 | 0.0 |
| 2020 (7) | 8450.12 | -3.79 | 88.66 | -4.08 | 36.67 | 7.32 | 190.49 | 17.6 | 1.05 | -0.31 | 0.43 | 11.54 | 2.25 | 22.23 | 82955 | 0.0 |
| 2019 (6) | 8782.55 | -1.27 | 92.43 | 0.18 | 34.17 | 8.0 | 161.98 | 12.45 | 1.05 | 1.47 | 0.39 | 9.38 | 1.84 | 13.9 | 82955 | 0.0 |
| 2018 (5) | 8895.36 | 6.39 | 92.26 | 12.77 | 31.64 | 11.29 | 144.04 | -2.02 | 1.04 | 6.0 | 0.36 | 4.6 | 1.62 | -7.91 | 82955 | 0.0 |
| 2017 (4) | 8360.81 | 26.7 | 81.81 | -7.9 | 28.43 | -3.76 | 147.01 | 6.57 | 0.98 | -27.31 | 0.34 | -24.04 | 1.76 | -15.89 | 82955 | -0.39 |
| 2016 (3) | 6599.08 | 5.88 | 88.83 | -18.48 | 29.54 | 7.57 | 137.95 | 3.08 | 1.35 | -23.01 | 0.45 | 1.6 | 2.09 | -2.64 | 83278 | 37.24 |
| 2015 (2) | 6232.74 | 5.22 | 108.97 | -6.35 | 27.46 | 19.86 | 133.83 | -0.31 | 1.75 | -11.0 | 0.44 | 13.91 | 2.15 | -5.25 | 60681 | -1.36 |
| 2014 (1) | 5923.47 | -5.07 | 116.36 | 29.92 | 22.91 | 4.42 | 134.24 | 3.52 | 1.96 | 0 | 0.39 | 0 | 2.27 | 0 | 61518 | 0.0 |
