- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.13 | 8.33 | -70.45 | 0.11 | 57.14 | 83.33 | 0.08 | 0.0 | 33.33 | 0 | 0 | 0 | 84.62 | 45.05 | 520.51 | 61.54 | -7.69 | 351.28 | 0.00 | 0 | 0 | 65 | 0.0 | 0.0 |
| 23Q3 (19) | 0.12 | -57.14 | -67.57 | 0.07 | 16.67 | 0.0 | 0.08 | 0.0 | 33.33 | 0 | 0 | 0 | 58.33 | 172.22 | 208.33 | 66.67 | 133.33 | 311.11 | 0.00 | 0 | 0 | 65 | 0.0 | 16.07 |
| 23Q2 (18) | 0.28 | 40.0 | -52.54 | 0.06 | -14.29 | 0.0 | 0.08 | 14.29 | 14.29 | 0 | 0 | 0 | 21.43 | -38.78 | 110.71 | 28.57 | -18.37 | 140.82 | 0.00 | 0 | 0 | 65 | 0.0 | 16.07 |
| 23Q1 (17) | 0.2 | -54.55 | -45.95 | 0.07 | 16.67 | 40.0 | 0.07 | 16.67 | -12.5 | 0 | 0 | 0 | 35.00 | 156.67 | 159.0 | 35.00 | 156.67 | 61.87 | 0.00 | 0 | 0 | 65 | 0.0 | 16.07 |
| 22Q4 (16) | 0.44 | 18.92 | 33.33 | 0.06 | -14.29 | 0.0 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 13.64 | -27.92 | -25.0 | 13.64 | -15.91 | -35.71 | 0.00 | 0 | 0 | 65 | 16.07 | 16.07 |
| 22Q3 (15) | 0.37 | -37.29 | 42.31 | 0.07 | 16.67 | 0.0 | 0.06 | -14.29 | -25.0 | 0 | 0 | 0 | 18.92 | 86.04 | -29.73 | 16.22 | 36.68 | -47.3 | 0.00 | 0 | 0 | 56 | 0.0 | -28.21 |
| 22Q2 (14) | 0.59 | 59.46 | 247.06 | 0.06 | 20.0 | -14.29 | 0.07 | -12.5 | -30.0 | 0 | 0 | 0 | 10.17 | -24.75 | -75.3 | 11.86 | -45.13 | -79.83 | 0.00 | 0 | 0 | 56 | 0.0 | -28.21 |
| 22Q1 (13) | 0.37 | 12.12 | 184.62 | 0.05 | -16.67 | -44.44 | 0.08 | 14.29 | -11.11 | 0 | 0 | 0 | 13.51 | -25.68 | -80.48 | 21.62 | 1.93 | -68.77 | 0.00 | 0 | 0 | 56 | 0.0 | -28.21 |
| 21Q4 (12) | 0.33 | 26.92 | 135.71 | 0.06 | -14.29 | -72.73 | 0.07 | -12.5 | -36.36 | 0 | 0 | 0 | 18.18 | -32.47 | -88.43 | 21.21 | -31.06 | -73.0 | 0.00 | 0 | 0 | 56 | -28.21 | -28.21 |
| 21Q3 (11) | 0.26 | 52.94 | 62.5 | 0.07 | 0.0 | -30.0 | 0.08 | -20.0 | -52.94 | 0 | 0 | 0 | 26.92 | -34.62 | -56.92 | 30.77 | -47.69 | -71.04 | 0.00 | 0 | 0 | 78 | 0.0 | -43.48 |
| 21Q2 (10) | 0.17 | 30.77 | -29.17 | 0.07 | -22.22 | -61.11 | 0.1 | 11.11 | -28.57 | 0 | 0 | 0 | 41.18 | -40.52 | -45.1 | 58.82 | -15.03 | 0.84 | 0.00 | 0 | 0 | 78 | 0.0 | -43.48 |
| 21Q1 (9) | 0.13 | -7.14 | -67.5 | 0.09 | -59.09 | -64.0 | 0.09 | -18.18 | -40.0 | 0 | 0 | 0 | 69.23 | -55.94 | 10.77 | 69.23 | -11.89 | 84.62 | 0.00 | 0 | 0 | 78 | 0.0 | -77.65 |
| 20Q4 (8) | 0.14 | -12.5 | -75.0 | 0.22 | 120.0 | -29.03 | 0.11 | -35.29 | -47.62 | 0 | 0 | 0 | 157.14 | 151.43 | 183.87 | 78.57 | -26.05 | 109.52 | 0.00 | 0 | 0 | 78 | -43.48 | -77.65 |
| 20Q3 (7) | 0.16 | -33.33 | -72.41 | 0.1 | -44.44 | -68.75 | 0.17 | 21.43 | -22.73 | 0 | 0 | 0 | 62.50 | -16.67 | 13.28 | 106.25 | 82.14 | 180.11 | 0.00 | 0 | 0 | 138 | 0.0 | -60.46 |
| 20Q2 (6) | 0.24 | -40.0 | -71.76 | 0.18 | -28.0 | -55.0 | 0.14 | -6.67 | -51.72 | 0 | 0 | 0 | 75.00 | 20.0 | 59.38 | 58.33 | 55.56 | 70.98 | 0.00 | 0 | 0 | 138 | -60.46 | -60.46 |
| 20Q1 (5) | 0.4 | -28.57 | -74.52 | 0.25 | -19.35 | -63.77 | 0.15 | -28.57 | -66.67 | 0 | 0 | 0 | 62.50 | 12.9 | 42.21 | 37.50 | 0.0 | 30.83 | 0.00 | 0 | 0 | 349 | 0.0 | 0.0 |
| 19Q4 (4) | 0.56 | -3.45 | 0.0 | 0.31 | -3.12 | 0.0 | 0.21 | -4.55 | 0.0 | 0 | 0 | 0.0 | 55.36 | 0.33 | 0.0 | 37.50 | -1.14 | 0.0 | 0.00 | 0 | 0.0 | 349 | 0.0 | 0.0 |
| 19Q3 (3) | 0.58 | -31.76 | 0.0 | 0.32 | -20.0 | 0.0 | 0.22 | -24.14 | 0.0 | 0 | 0 | 0.0 | 55.17 | 17.24 | 0.0 | 37.93 | 11.18 | 0.0 | 0.00 | 0 | 0.0 | 349 | 0.0 | 0.0 |
| 19Q2 (2) | 0.85 | -45.86 | 0.0 | 0.4 | -42.03 | 0.0 | 0.29 | -35.56 | 0.0 | 0 | 0 | 0.0 | 47.06 | 7.08 | 0.0 | 34.12 | 19.03 | 0.0 | 0.00 | 0 | 0.0 | 349 | 0.0 | 0.0 |
| 19Q1 (1) | 1.57 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 43.95 | 0.0 | 0.0 | 28.66 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 349 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.73 | -58.76 | 0.31 | 29.17 | 0.31 | 14.81 | 0 | 0 | 42.47 | 213.18 | 42.47 | 178.39 | 0.00 | 0 | 65 | 0.0 |
| 2022 (9) | 1.77 | 98.88 | 0.24 | -14.29 | 0.27 | -18.18 | 0 | 0 | 13.56 | -56.9 | 15.25 | -58.86 | 0.00 | 0 | 65 | 16.07 |
| 2021 (8) | 0.89 | -5.32 | 0.28 | -62.67 | 0.33 | -43.1 | 0 | 0 | 31.46 | -60.57 | 37.08 | -39.91 | 0.00 | 0 | 56 | -28.21 |
| 2020 (7) | 0.94 | -73.6 | 0.75 | -56.4 | 0.58 | -50.43 | 0 | 0 | 79.79 | 65.14 | 61.70 | 87.74 | 0.00 | 0 | 78 | -43.48 |
| 2019 (6) | 3.56 | -63.67 | 1.72 | -60.0 | 1.17 | -43.2 | 0 | 0 | 48.31 | 10.11 | 32.87 | 56.35 | 0.00 | 0 | 138 | -60.46 |
| 2018 (5) | 9.8 | 19.08 | 4.3 | -3.37 | 2.06 | 1.98 | 0 | 0 | 43.88 | -18.85 | 21.02 | -14.36 | 0.00 | 0 | 349 | -12.97 |
| 2017 (4) | 8.23 | 152.45 | 4.45 | 378.49 | 2.02 | 380.95 | 0 | 0 | 54.07 | 89.54 | 24.54 | 90.51 | 0.00 | 0 | 401 | 65.02 |
| 2016 (3) | 3.26 | 1.88 | 0.93 | 97.87 | 0.42 | 110.0 | 0 | 0 | 28.53 | 94.23 | 12.88 | 106.13 | 0.00 | 0 | 243 | -13.83 |
| 2015 (2) | 3.2 | -10.36 | 0.47 | -9.62 | 0.2 | -93.08 | 0 | 0 | 14.69 | 0.84 | 6.25 | -92.28 | 0.00 | 0 | 282 | 0.0 |
| 2014 (1) | 3.57 | -18.86 | 0.52 | -41.57 | 2.89 | 275.32 | 0 | 0 | 14.57 | 0 | 80.95 | 0 | 0.00 | 0 | 282 | 0.0 |
