- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.05 | 27.07 | -7.45 | 2.14 | 4.39 | -15.08 | 0.46 | 0.0 | 21.05 | 1.07 | 2.88 | -11.57 | 16.40 | -17.85 | -8.25 | 3.52 | -21.3 | 30.79 | 8.20 | -19.03 | -4.46 | 937 | 0.0 | 0.0 |
| 23Q3 (19) | 10.27 | 9.72 | -33.22 | 2.05 | -0.49 | -19.29 | 0.46 | 53.33 | -9.8 | 1.04 | -2.8 | -25.18 | 19.96 | -9.3 | 20.87 | 4.48 | 39.75 | 35.07 | 10.13 | -11.42 | 12.05 | 937 | 0.0 | 3.77 |
| 23Q2 (18) | 9.36 | -19.79 | -49.13 | 2.06 | 0.0 | -11.97 | 0.3 | -34.78 | -30.23 | 1.07 | -2.73 | -17.69 | 22.01 | 24.68 | 73.06 | 3.21 | -18.69 | 37.15 | 11.43 | 21.28 | 61.8 | 937 | 0.0 | 3.77 |
| 23Q1 (17) | 11.67 | -17.23 | -39.25 | 2.06 | -18.25 | -9.65 | 0.46 | 21.05 | -16.36 | 1.1 | -9.09 | -23.61 | 17.65 | -1.23 | 48.73 | 3.94 | 46.26 | 37.67 | 9.43 | 9.84 | 25.74 | 937 | 0.0 | 3.77 |
| 22Q4 (16) | 14.1 | -8.32 | 6.74 | 2.52 | -0.79 | 7.23 | 0.38 | -25.49 | 5.56 | 1.21 | -12.95 | -11.68 | 17.87 | 8.22 | 0.47 | 2.70 | -18.73 | -1.11 | 8.58 | -5.05 | -17.25 | 937 | 3.77 | 3.77 |
| 22Q3 (15) | 15.38 | -16.41 | 11.05 | 2.54 | 8.55 | 28.28 | 0.51 | 18.6 | 30.77 | 1.39 | 6.92 | 10.32 | 16.51 | 29.86 | 15.52 | 3.32 | 41.89 | 17.76 | 9.04 | 27.92 | -0.66 | 903 | 0.0 | 5.0 |
| 22Q2 (14) | 18.4 | -4.22 | 18.48 | 2.34 | 2.63 | 11.96 | 0.43 | -21.82 | 10.26 | 1.3 | -9.72 | 9.24 | 12.72 | 7.15 | -5.5 | 2.34 | -18.38 | -6.94 | 7.07 | -5.75 | -7.8 | 903 | 0.0 | 5.0 |
| 22Q1 (13) | 19.21 | 45.42 | 42.51 | 2.28 | -2.98 | 17.53 | 0.55 | 52.78 | 22.22 | 1.44 | 5.11 | 25.22 | 11.87 | -33.28 | -17.53 | 2.86 | 5.06 | -14.23 | 7.50 | -27.72 | -12.13 | 903 | 0.0 | 5.0 |
| 21Q4 (12) | 13.21 | -4.62 | 40.08 | 2.35 | 18.69 | 30.56 | 0.36 | -7.69 | -7.69 | 1.37 | 8.73 | 48.91 | 17.79 | 24.44 | -6.8 | 2.73 | -3.22 | -34.11 | 10.37 | 14.0 | 6.3 | 903 | 5.0 | 5.0 |
| 21Q3 (11) | 13.85 | -10.82 | 1.91 | 1.98 | -5.26 | -1.0 | 0.39 | 0.0 | 5.41 | 1.26 | 5.88 | 46.51 | 14.30 | 6.23 | -2.86 | 2.82 | 12.13 | 3.43 | 9.10 | 18.73 | 43.76 | 860 | 0.0 | 9.28 |
| 21Q2 (10) | 15.53 | 15.21 | 4.44 | 2.09 | 7.73 | 17.42 | 0.39 | -13.33 | 8.33 | 1.19 | 3.48 | 17.82 | 13.46 | -6.49 | 12.43 | 2.51 | -24.77 | 3.73 | 7.66 | -10.18 | 12.81 | 860 | 0.0 | 9.28 |
| 21Q1 (9) | 13.48 | 42.95 | 15.91 | 1.94 | 7.78 | 14.12 | 0.45 | 15.38 | 4.65 | 1.15 | 25.0 | 2.68 | 14.39 | -24.6 | -1.54 | 3.34 | -19.28 | -9.71 | 8.53 | -12.56 | -11.41 | 860 | 0.0 | 11.98 |
| 20Q4 (8) | 9.43 | -30.61 | -17.86 | 1.8 | -10.0 | -12.62 | 0.39 | 5.41 | 0.0 | 0.92 | 6.98 | -22.03 | 19.09 | 29.7 | 6.37 | 4.14 | 51.9 | 21.74 | 9.76 | 54.17 | -5.08 | 860 | 9.28 | 11.98 |
| 20Q3 (7) | 13.59 | -8.61 | 30.42 | 2.0 | 12.36 | 21.21 | 0.37 | 2.78 | 5.71 | 0.86 | -14.85 | -24.56 | 14.72 | 22.94 | -7.06 | 2.72 | 12.46 | -18.94 | 6.33 | -6.83 | -42.16 | 787 | 0.0 | 2.47 |
| 20Q2 (6) | 14.87 | 27.86 | 21.89 | 1.78 | 4.71 | -5.82 | 0.36 | -16.28 | -2.7 | 1.01 | -9.82 | -9.01 | 11.97 | -18.11 | -22.73 | 2.42 | -34.52 | -20.17 | 6.79 | -29.47 | -25.35 | 787 | 2.47 | 2.47 |
| 20Q1 (5) | 11.63 | 1.31 | 19.16 | 1.7 | -17.48 | -6.08 | 0.43 | 10.26 | 13.16 | 1.12 | -5.08 | 40.0 | 14.62 | -18.54 | -21.18 | 3.70 | 8.83 | -5.04 | 9.63 | -6.31 | 17.49 | 768 | 0.0 | 0.0 |
| 19Q4 (4) | 11.48 | 10.17 | 0.0 | 2.06 | 24.85 | 0.0 | 0.39 | 11.43 | 0.0 | 1.18 | 3.51 | 0.0 | 17.94 | 13.32 | 0.0 | 3.40 | 1.14 | 0.0 | 10.28 | -6.05 | 0.0 | 768 | 0.0 | 0.0 |
| 19Q3 (3) | 10.42 | -14.59 | 0.0 | 1.65 | -12.7 | 0.0 | 0.35 | -5.41 | 0.0 | 1.14 | 2.7 | 0.0 | 15.83 | 2.21 | 0.0 | 3.36 | 10.75 | 0.0 | 10.94 | 20.25 | 0.0 | 768 | 0.0 | 0.0 |
| 19Q2 (2) | 12.2 | 25.0 | 0.0 | 1.89 | 4.42 | 0.0 | 0.37 | -2.63 | 0.0 | 1.11 | 38.75 | 0.0 | 15.49 | -16.46 | 0.0 | 3.03 | -22.11 | 0.0 | 9.10 | 11.0 | 0.0 | 768 | 0.0 | 0.0 |
| 19Q1 (1) | 9.76 | 0.0 | 0.0 | 1.81 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.8 | 0.0 | 0.0 | 18.55 | 0.0 | 0.0 | 3.89 | 0.0 | 0.0 | 8.20 | 0.0 | 0.0 | 768 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 44.35 | -33.89 | 8.31 | -14.15 | 1.69 | -9.14 | 4.28 | -20.0 | 18.74 | 29.86 | 3.81 | 37.45 | 9.65 | 21.02 | 937 | 0.0 |
| 2022 (9) | 67.09 | 19.65 | 9.68 | 15.79 | 1.86 | 16.98 | 5.35 | 7.65 | 14.43 | -3.23 | 2.77 | -2.23 | 7.97 | -10.04 | 937 | 3.77 |
| 2021 (8) | 56.07 | 13.25 | 8.36 | 14.84 | 1.59 | 1.92 | 4.97 | 27.11 | 14.91 | 1.4 | 2.84 | -10.0 | 8.86 | 12.24 | 903 | 5.0 |
| 2020 (7) | 49.51 | 12.86 | 7.28 | -1.75 | 1.56 | 4.0 | 3.91 | -7.57 | 14.70 | -12.95 | 3.15 | -7.85 | 7.90 | -18.09 | 860 | 9.28 |
| 2019 (6) | 43.87 | -10.82 | 7.41 | -8.86 | 1.5 | -1.32 | 4.23 | 11.32 | 16.89 | 2.2 | 3.42 | 10.65 | 9.64 | 24.81 | 787 | 2.47 |
| 2018 (5) | 49.19 | 36.6 | 8.13 | 14.99 | 1.52 | 17.83 | 3.8 | 21.02 | 16.53 | -15.82 | 3.09 | -13.74 | 7.73 | -11.41 | 768 | 6.22 |
| 2017 (4) | 36.01 | 16.16 | 7.07 | 0.43 | 1.29 | 6.61 | 3.14 | -3.68 | 19.63 | -13.55 | 3.58 | -8.22 | 8.72 | -17.08 | 723 | 3.58 |
| 2016 (3) | 31.0 | -34.79 | 7.04 | -19.45 | 1.21 | -6.92 | 3.26 | -13.98 | 22.71 | 23.53 | 3.90 | 42.74 | 10.52 | 31.91 | 698 | -4.51 |
| 2015 (2) | 47.54 | -19.01 | 8.74 | 9.8 | 1.3 | -18.75 | 3.79 | 0.26 | 18.38 | 35.57 | 2.73 | 0.32 | 7.97 | 23.8 | 731 | 0.97 |
| 2014 (1) | 58.7 | 43.73 | 7.96 | 19.7 | 1.6 | 16.79 | 3.78 | 10.53 | 13.56 | 0 | 2.73 | 0 | 6.44 | 0 | 724 | -3.34 |
