玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)61.39-0.89-6.56.40-41.28-22.246.63-36.92-19.055.04-40.07-22.223.82-44.64-6.832.17-41.51-18.110.42-4.555.014.05-16.57-3.6479.382.226.38100.00-4.760.00.00100.0021.4310.755.57
23Q3 (19)61.941.96-2.110.90-1.8-34.5310.51-4.19-34.968.41-5.61-34.866.900.15-23.333.71-5.36-37.860.440.0-4.3516.84-0.59-21.677.67-20.7555.28105.005.00.8-5.000-20.019.350.8313.76
23Q2 (18)60.752.868.5411.10-0.721221.4310.97-1.791445.078.91-0.343612.56.890.296163.643.92-9.264255.560.44-8.3351.7216.941.07117.7498.0169.0485.06100.000.00.00.000019.194.18-13.6
23Q1 (17)59.06-10.050.1911.1835.84-11.4111.1736.39-10.578.9437.96-23.656.8767.56-6.024.3263.02-9.810.4820.017.0716.7614.95-6.3257.98-7.6920.62100.000.00.00.000018.42-9.2615.99
22Q4 (16)65.663.7808.23-50.5708.19-49.3206.48-49.8104.10-54.4402.65-55.6100.40-13.04014.58-32.12062.8125.570100.00-4.000.00100.0020.3019.340
22Q3 (15)63.2713.04016.651882.14016.162176.06012.915279.1709.008081.8205.976533.3300.4658.62021.48176.09050.02-5.550104.174.170-4.170017.01-23.410
22Q2 (14)55.97-5.0600.84-93.3400.71-94.3200.24-97.9500.11-98.500.09-98.1200.29-29.2707.78-56.51052.9610.170100.000.000.000022.2139.860
22Q1 (13)58.950012.620012.490011.71007.31004.79000.410017.890048.0700100.00000.000015.8800
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)60.79-1.319.90-5.356.3310.379.82-4.27.82-8.3224.1618.1414.2111.11.8020.8116.290.4979.3826.38101.37-0.54-1.3700.00019.605.38
2022 (9)61.6010.3310.4690.185.73-16.7810.2549.858.53-15.1220.45-19.2712.79-13.051.492.7616.2117.7262.816.69101.9227.4-1.9200.00018.6016.47
2021 (8)55.83-1.675.50-46.186.899.796.84-39.0910.05-10.5125.33-30.8314.71-17.221.45-7.0513.77-22.2558.87-42.5480.00-14.2920.00100.00.00015.974.24
2020 (7)56.785.1910.2206.27-46.1111.23011.23036.62017.7701.5621.8817.711013.84102.45-13.0693.33-6.6710.0000.00015.32-30.71
2019 (6)53.986.34-10.43011.6458.17-10.440-10.560-25.370-13.1001.28-5.191.590117.8481.21100.00-5.36-0.0000.00022.11-6.35
2018 (5)50.76-2.65-24.2107.36211.19-23.000-23.000-46.240-30.9801.35-10.0-15.58065.0367.47105.662.95-5.6600.00023.616.06
2017 (4)52.14-6.78-13.0602.36173.14-12.960-12.960-30.020-19.4701.50-15.73-10.47038.83-46.78102.632.63-0.0000.00022.2668.89
2016 (3)55.9302.9000.8702.8602.6509.7404.7101.7803.90072.960100.0000.0000.00013.180

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