玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
19Q3 (20)22.190.18-6.840.91-50.81-76.42-1.7791.5-212.03-1.7991.5-214.74-0.3992.09-195.120.07104.61-81.080.07-12.5-12.59.25184.24-16.82193.222.33-4.83-50.00-469.05-120.65150.0037.88205.5613.3411.263.09
19Q2 (19)22.15-5.66-3.741.85-54.09-69.72-20.83-4351.02-514.12-21.05-3998.15-628.89-4.93-3892.31-491.27-1.52-708.0-353.330.080.0-20.0-10.98-211.02-183.24188.826.23-14.41-8.79-101.1-107.25108.79115.54614.9211.991.1815.51
19Q1 (18)23.4812.8311.284.03183.8-32.270.49123.79-80.780.54123.89-80.850.13122.03-84.340.25733.33-45.650.08-11.11-11.119.8931.52-16.12177.75-12.31-22.43800.001255.56244.3-700.00-523.26-428.8911.8512.1127.01
18Q4 (17)20.81-12.64287.311.42-63.21101.79-2.06-230.3898.07-2.26-244.8797.88-0.59-243.997.980.03-91.89100.310.0912.50.07.52-32.37107.94202.70-0.16-8.86-69.23-128.6-194.02165.38216.38549.1310.57-18.32-36.44
18Q3 (16)23.823.525.263.86-36.821508.331.58-68.59118.041.56-60.8118.860.41-67.46121.470.37-38.33174.00.08-20.00.011.12-15.69111.41203.02-7.9817.41242.1199.8810026.32-142.11-572.63-237.6312.9424.666.41
18Q2 (15)23.019.053.236.112.6930450.05.0397.25408.083.9841.13637.041.2651.81950.00.6030.43150.00.1011.1125.013.1911.870220.62-3.7229.75121.13-47.870-21.1384.04-122.8910.3811.25-15.88
18Q1 (14)21.10289.920.725.95107.48364.442.55102.39122.892.82102.65126.860.83102.84131.560.46104.74159.740.090.00.011.79112.450229.143.0330.83232.35215.571061.76-132.35-619.49-265.449.33-43.9-24.64
17Q4 (13)-11.11-149.09-180.8-79.53-33237.5-262.65-106.75-1118.61-279.08-106.39-1186.46-262.24-29.18-1427.75-274.1-9.70-1840.0-271.650.0912.5-10.0-94.69-1900.190222.4128.6227.6173.633118.85-2.5125.48-75.324.0916.6336.7642.87
17Q3 (12)22.631.533.480.241100.0-95.17-8.76-984.85-4480.0-8.27-1631.48-2767.74-1.91-1691.67-1836.36-0.50-308.33-350.00.080.0-33.335.260-42.64172.921.69-6.15-2.440-100.09103.2511.86103.7912.16-1.4633.33
17Q2 (11)22.296.413.610.02100.89-99.180.99108.89-45.60.54105.14-58.460.12104.56-72.730.24131.17-22.580.08-11.11-33.330.000-100.0170.04-2.91-4.960.00-100.0-100.092.3115.38800.012.34-0.3225.79
17Q1 (10)20.9552.360-2.2589.740-11.1460.440-10.5064.250-2.6366.280-0.7770.500.09-10.000.0000175.140.49020.00-73.52080.00226.84012.386.360
16Q4 (9)13.75-37.130-21.93-541.250-28.16-14180.00-29.37-9574.190-7.80-7190.910-2.61-1405.000.10-16.6700.00-100.00174.29-5.41075.52-97.33024.48100.9011.6427.630
16Q3 (8)21.8711.4704.97104.5300.20-89.0100.31-76.1500.11-75.000.20-35.4800.120.009.17-17.680184.262.9902825.003047.860-2725.00-26668.7509.12-7.030
16Q2 (7)19.62002.43001.82001.30000.44000.31000.120011.1400178.910089.740010.26009.8100
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2018 (10)22.1864.914.4205.73-44.481.8901.6201.8101.4600.362.8610.990202.70-8.86232.65259.54-132.6501.001394.8710.75-19.84
2017 (9)13.45-30.42-20.93010.3229.47-32.340-32.050-32.980-10.4100.35-23.91-19.100222.4127.6164.7179.6135.29-44.830.07013.4127.71
2016 (8)19.3314.45-1.9407.9720.01-5.390-5.730-7.010-1.9600.46-4.174.47-58.07174.298.2636.03-43.0563.9774.150.00010.50-4.28
2015 (7)16.89-17.851.48-79.076.6452.92.33-52.162.28-44.792.79-49.361.68-40.640.48-12.7310.660.47160.997.2563.27-56.3736.7300.00010.9721.35
2014 (6)20.5612.667.07128.064.34-19.684.8757.614.1340.05.5158.792.8340.80.5514.5810.613.82150.1116.63145.0044.34-45.0000.0009.04-1.42
2013 (5)18.2503.1005.4103.0902.9503.4702.0100.48010.220128.710100.460-0.4600.0009.170

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