- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19Q3 (20) | 10.16 | -11.5 | -15.68 | 0.58 | 16.0 | 7.41 | 1.11 | -18.98 | -15.27 | 0.47 | 2.17 | -12.96 | 5.71 | 31.07 | 27.39 | 10.93 | -8.45 | 0.5 | 4.63 | 15.45 | 3.23 | 1494 | 0.0 | 0.0 |
| 19Q2 (19) | 11.48 | -3.77 | -18.18 | 0.5 | -7.41 | -5.66 | 1.37 | 9.6 | 3.01 | 0.46 | -11.54 | -9.8 | 4.36 | -3.78 | 15.29 | 11.93 | 13.9 | 25.89 | 4.01 | -8.07 | 10.23 | 1494 | 0.0 | 0.0 |
| 19Q1 (18) | 11.93 | -3.56 | -9.83 | 0.54 | -31.65 | 12.5 | 1.25 | 11.61 | 2.46 | 0.52 | 23.81 | 85.71 | 4.53 | -29.12 | 24.76 | 10.48 | 15.72 | 13.62 | 4.36 | 28.38 | 105.95 | 1494 | 0.0 | 0.0 |
| 18Q4 (17) | 12.37 | 2.66 | -15.85 | 0.79 | 46.3 | -58.2 | 1.12 | -14.5 | -84.84 | 0.42 | -22.22 | -46.15 | 6.39 | 42.51 | -50.33 | 9.05 | -16.72 | -81.99 | 3.40 | -24.23 | -36.01 | 1494 | 0.0 | 0.0 |
| 18Q3 (16) | 12.05 | -14.11 | -14.42 | 0.54 | 1.89 | -47.06 | 1.31 | -1.5 | -14.38 | 0.54 | 5.88 | -10.0 | 4.48 | 18.63 | -38.14 | 10.87 | 14.68 | 0.05 | 4.48 | 23.28 | 5.16 | 1494 | 0.0 | 0.0 |
| 18Q2 (15) | 14.03 | 6.05 | 9.1 | 0.53 | 10.42 | -37.65 | 1.33 | 9.02 | -8.9 | 0.51 | 82.14 | -7.27 | 3.78 | 4.12 | -42.85 | 9.48 | 2.8 | -16.5 | 3.64 | 71.76 | -15.01 | 1494 | 0.0 | 0.0 |
| 18Q1 (14) | 13.23 | -10.0 | -15.95 | 0.48 | -74.6 | -52.48 | 1.22 | -83.49 | -42.45 | 0.28 | -64.1 | -46.15 | 3.63 | -71.78 | -43.46 | 9.22 | -81.66 | -31.53 | 2.12 | -60.11 | -35.94 | 1494 | 0.0 | 0.0 |
| 17Q4 (13) | 14.7 | 4.4 | -14.19 | 1.89 | 85.29 | 130.49 | 7.39 | 383.01 | 62.06 | 0.78 | 30.0 | 16.42 | 12.86 | 77.48 | 168.59 | 50.27 | 362.63 | 88.85 | 5.31 | 24.52 | 35.66 | 1494 | 0.0 | 0.0 |
| 17Q3 (12) | 14.08 | 9.49 | -35.77 | 1.02 | 20.0 | -25.0 | 1.53 | 4.79 | -13.07 | 0.6 | 9.09 | 5.26 | 7.24 | 9.6 | 16.76 | 10.87 | -4.29 | 35.34 | 4.26 | -0.36 | 63.88 | 1494 | 0.0 | 0.0 |
| 17Q2 (11) | 12.86 | -18.3 | -39.57 | 0.85 | -15.84 | -21.3 | 1.46 | -31.13 | -32.72 | 0.55 | 5.77 | 5.77 | 6.61 | 3.01 | 30.23 | 11.35 | -15.71 | 11.33 | 4.28 | 29.46 | 75.02 | 1494 | 0.0 | 0.0 |
| 17Q1 (10) | 15.74 | -8.11 | -21.38 | 1.01 | 23.17 | 0 | 2.12 | -53.51 | 26.95 | 0.52 | -22.39 | 0 | 6.42 | 34.05 | 0 | 13.47 | -49.4 | 61.47 | 3.30 | -15.53 | 0 | 1494 | 0.0 | 0 |
| 16Q4 (9) | 17.13 | -21.85 | -24.97 | 0.82 | -39.71 | 0 | 4.56 | 159.09 | 165.12 | 0.67 | 17.54 | 0 | 4.79 | -22.85 | 0 | 26.62 | 231.54 | 253.33 | 3.91 | 50.41 | 0 | 1494 | 0.0 | 0 |
| 16Q3 (8) | 21.92 | 3.01 | 37.09 | 1.36 | 25.93 | 0 | 1.76 | -18.89 | 13.55 | 0.57 | 9.62 | 0 | 6.20 | 22.25 | 0 | 8.03 | -21.26 | -17.17 | 2.60 | 6.41 | 0 | 1494 | 0.0 | 0 |
| 16Q2 (7) | 21.28 | 6.29 | -4.62 | 1.08 | 0 | 0 | 2.17 | 29.94 | 29.94 | 0.52 | 0 | 0 | 5.08 | 0 | 0 | 10.20 | 22.25 | 36.23 | 2.44 | 0 | 0 | 1494 | 0 | 0 |
| 16Q1 (6) | 20.02 | -12.31 | -14.0 | 0 | 0 | 0 | 1.67 | -2.91 | 12.84 | 0 | 0 | 0 | 0.00 | 0 | 0 | 8.34 | 10.72 | 31.21 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (5) | 22.83 | 42.78 | -8.79 | 0 | 0 | 0 | 1.72 | 10.97 | -31.75 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.53 | -22.28 | -25.17 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (4) | 15.99 | -28.33 | 0.0 | 0 | 0 | 0.0 | 1.55 | -7.19 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 9.69 | 29.5 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 15Q2 (3) | 22.31 | -4.17 | 0.0 | 0 | 0 | 0.0 | 1.67 | 12.84 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 7.49 | 17.74 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 15Q1 (2) | 23.28 | -6.99 | 0.0 | 0 | 0 | 0.0 | 1.48 | -41.27 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 6.36 | -36.85 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q4 (1) | 25.03 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.52 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 10.07 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2018 (10) | 51.68 | -9.95 | 2.34 | -50.94 | 4.99 | -60.08 | 1.76 | -28.46 | 4.53 | -45.52 | 9.66 | -55.67 | 3.41 | -20.55 | 1494 | 0.0 |
| 2017 (9) | 57.39 | -28.56 | 4.77 | 10.16 | 12.5 | 22.91 | 2.46 | -6.82 | 8.31 | 54.2 | 21.78 | 72.04 | 4.29 | 30.43 | 1494 | 0.0 |
| 2016 (8) | 80.33 | -4.26 | 4.33 | 41.04 | 10.17 | 58.41 | 2.64 | -23.7 | 5.39 | 47.31 | 12.66 | 65.45 | 3.29 | -20.31 | 1494 | 0.0 |
| 2015 (7) | 83.9 | -7.07 | 3.07 | -9.97 | 6.42 | -1.23 | 3.46 | 52.42 | 3.66 | -3.12 | 7.65 | 6.28 | 4.12 | 64.01 | 1494 | 18.76 |
| 2014 (6) | 90.28 | 27.1 | 3.41 | 3.33 | 6.5 | 33.74 | 2.27 | -10.63 | 3.78 | -18.7 | 7.20 | 5.23 | 2.51 | -29.69 | 1258 | -23.25 |
| 2013 (5) | 71.03 | 0 | 3.3 | 0 | 4.86 | 0 | 2.54 | 0 | 4.65 | 16.35 | 6.84 | -42.8 | 3.58 | 11.7 | 1639 | 0 |
| 2012 (4) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3.99 | 0.0 | 11.96 | 0.0 | 3.20 | 0.0 | 0 | 0 |
| 2011 (3) | 58.1 | 0 | 2.32 | 0 | 6.95 | 0 | 1.86 | 0 | 3.99 | 0 | 11.96 | 0 | 3.20 | 0 | 1639 | 0 |
