- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21Q2 (20) | 3.04 | 0 | 1.0 | 1.09 | 0 | 41.56 | 1.7 | 0 | 0.59 | 0 | 0 | 0 | 35.86 | -42.78 | 40.16 | 55.92 | -29.32 | -0.4 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (19) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 62.66 | 0.0 | 2.39 | 79.11 | 0.0 | -5.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (18) | 1.58 | 0 | 135.82 | 0.99 | 0 | 141.46 | 1.25 | 0 | 123.21 | 0 | 0 | 0 | 62.66 | 144.94 | 2.39 | 79.11 | 40.91 | -5.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (17) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 25.58 | 0.0 | -47.36 | 56.15 | 0.0 | -6.13 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (16) | 3.01 | 0 | -0.33 | 0.77 | 0 | 0 | 1.69 | 0 | 0 | 0 | 0 | 0 | 25.58 | -58.2 | 0 | 56.15 | -32.83 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (15) | 0 | -100.0 | -100.0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 61.19 | 0.0 | 0 | 83.58 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (14) | 0.67 | -37.38 | -25.56 | 0.41 | -21.15 | 0 | 0.56 | -12.5 | 0 | 0 | 0 | 0 | 61.19 | 25.92 | 0 | 83.58 | 39.74 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q3 (13) | 1.07 | -64.57 | 21.59 | 0.52 | 0 | 0 | 0.64 | 0 | 0 | 0 | 0 | 0 | 48.60 | 0 | 0 | 59.81 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q2 (12) | 3.02 | 98.68 | 36.04 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q1 (11) | 1.52 | 68.89 | -41.54 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 18Q4 (10) | 0.9 | 2.27 | -17.43 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 18Q3 (9) | 0.88 | -60.36 | -3.3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 18Q2 (8) | 2.22 | -14.62 | -19.57 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 18Q1 (7) | 2.6 | 138.53 | 83.1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 17Q4 (6) | 1.09 | 19.78 | -87.41 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 17Q3 (5) | 0.91 | -67.03 | -88.62 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 17Q2 (4) | 2.76 | 94.37 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 17Q1 (3) | 1.42 | -83.6 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 16Q4 (2) | 8.66 | 8.25 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 16Q3 (1) | 8.0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 (10) | 1.58 | -9.2 | 0.99 | 6.45 | 1.25 | 4.17 | 0 | 0 | 62.66 | 17.23 | 79.11 | 14.72 | 0.00 | 0 | 0 | 0 |
| 2019 (9) | 1.74 | -1.69 | 0.93 | 0 | 1.2 | 0 | 0 | 0 | 53.45 | 0 | 68.97 | 0 | 0.00 | 0 | 0 | 0 |
| 2018 (8) | 1.77 | -11.94 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2017 (7) | 2.01 | -87.94 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2016 (6) | 16.66 | -21.08 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2015 (5) | 21.11 | -5.59 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2014 (4) | 22.36 | -42.62 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
| 2013 (3) | 38.97 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
