玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
20Q1 (20)39.53-3.09-1.5426.275.888.5116.90-35.45-36.8912.28-29.3-45.061.69-44.77-47.351.40-41.91-44.00.11-15.380.024.22-24.22-28.5530.18-1.79-8.66155.4364.0472.19-55.43-1156.18-669.646.880.44-4.58
19Q4 (19)40.79-1.64-0.3224.81-10.59-6.2726.1831.62-4.6617.3732.8-39.693.0638.46-45.262.4130.98-41.930.130.0-7.1431.9620.291.9530.73-8.95-16.1394.75-32.1-1.75.25113.2745.466.8526.8543.91
19Q3 (18)41.471.470.5627.75-1.212.7819.89-15.97-24.3713.08-31.45-30.092.21-28.01-38.271.84-30.3-32.850.138.33-7.1426.57-17.77-13.7333.75-4.31-10.88139.5417.6536.08-39.54-112.55-1455.395.40-12.62-15.76
19Q2 (17)40.871.791.1628.0916.033.8823.67-11.61-1.9519.08-14.6313.713.07-4.362.332.645.69.540.129.09-14.2932.31-4.6913.8935.276.75-2.78118.6031.395.76-18.60-291.18-53.246.18-14.29-9.78
19Q1 (16)40.15-1.881.3424.21-8.54-7.0326.78-2.48-1.8322.35-22.412.093.21-42.585.252.50-39.76-2.340.11-21.43-15.3833.908.136.0433.04-9.8361.2590.27-6.35-5.49.73169.7112.77.2151.47-5.75
18Q4 (15)40.92-0.788.4526.47-1.9618.2827.464.4119.4428.8053.9351.185.5956.1550.674.1551.4642.610.140.0-6.6731.351.7915.336.64-3.2562.796.39-6.0-0.883.61241.9231.254.76-25.74-38.02
18Q3 (14)41.242.085.227.00-0.1510.0726.308.95-1.0918.7111.5-17.183.5819.33-19.02.7413.69-11.90.140.07.6930.808.570.2937.874.38-15.68102.54-8.5611.25-2.5479.06-132.56.41-6.42-22.21
18Q2 (13)40.401.970.1527.043.845.1724.14-11.51-11.916.78-15.85-27.233.00-1.64-29.912.41-5.86-23.970.147.697.6928.37-11.26-10.6736.2877.06-25.23112.1417.5219.73-12.14-365.36-291.556.85-10.46-5.91
18Q1 (12)39.625.01-4.026.0416.35-5.1727.2818.66-1.0219.944.67-13.493.05-17.79-17.342.56-12.03-10.490.13-13.338.3331.9717.580.8520.49-9.01-31.3395.42-1.88-4.194.5866.421034.647.65-0.39-13.46
17Q4 (11)37.73-3.75-9.322.38-8.76-19.5322.99-13.54-12.8219.05-15.67-12.973.71-16.06-20.732.91-6.43-16.620.1515.38-6.2527.19-11.46-7.1122.52-49.86-41.2597.255.5-7.662.75-64.86151.727.68-6.866.59
17Q3 (10)39.20-2.83-2.8524.53-4.59-3.0126.59-2.9610.1522.59-2.0413.014.423.274.743.11-1.89-7.440.130.0-23.5330.71-3.3112.8244.91-7.4437.8992.18-1.59-11.877.8223.43270.158.2413.19-8.24
17Q2 (9)40.34-2.252.4425.71-6.378.6227.40-0.5816.4523.060.0418.144.2815.995.423.1710.84-10.20.138.33-27.7831.760.1920.5348.5262.6121.2593.66-5.96-6.696.341471.83930.287.28-17.65-12.92
17Q1 (8)41.27-0.79027.46-1.26027.564.51023.055.303.69-21.1502.86-18.0500.12-25.0031.708.37.5729.84-22.15099.60-5.4300.40107.5908.8491.760
16Q4 (7)41.603.1027.819.96026.379.24021.899.504.6810.903.493.8700.16-5.88029.277.5310.5838.3317.680105.320.690-5.32-15.6104.61-48.660
16Q3 (6)40.352.46025.296.84024.142.59019.992.4104.223.9403.36-4.8200.17-5.56027.223.3-17.5432.5748.520104.604.20-4.60-502.308.987.420
16Q2 (5)39.380023.670023.530019.52004.06003.53000.180026.35-10.59021.9300100.3800-0.76008.3600
16Q1 (4)0.0000.00.0000.00.0000.00.0000.00.0000.00.0000.00.0000.029.4711.330.00.0000.00.0000.00.0000.00.0000.0
15Q4 (3)0.0000.00.0000.00.0000.00.0000.00.0000.00.0000.00.0000.026.47-19.810.00.0000.00.0000.00.0000.00.0000.0
15Q3 (2)0.0000.00.0000.00.0000.00.0000.00.0000.00.0000.00.0000.033.0100.00.0000.00.0000.00.0000.00.0000.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2019 (10)40.850.6426.26-1.85.0342.3424.05-8.5217.77-16.3811.71-21.629.55-19.820.49-9.2631.071.1130.73-16.13109.157.34-9.2301.32-4.376.380.63
2018 (9)40.592.8126.747.873.532.1326.291.3921.25-2.3414.941.6311.912.060.543.8530.731.9936.6462.7101.696.36-1.6901.38-14.656.34-20.45
2017 (8)39.48-1.7224.79-2.93.4625.025.933.3521.764.2114.70-11.0711.67-12.780.52-18.7530.137.5722.52-41.2595.61-6.034.3901.6207.974.59
2016 (7)40.17-0.5425.53-2.482.776.1825.09-8.8320.88-10.6216.53-31.3513.38-37.120.64-29.6728.01-7.1938.33293.13101.756.94-1.7500.0007.62-4.99
2015 (6)40.39-1.1326.18-0.652.61-15.027.524.0123.3620.2924.08-14.8521.28-8.120.91-22.8830.181.389.75-48.4795.14-4.494.861167.240.0008.020.5
2014 (5)40.857.2226.357.823.07-13.426.468.9319.427.2328.28-8.023.16-2.931.18-8.5329.775.0518.92-34.2199.62-0.990.3800.0007.9817.53
2013 (4)38.101.4624.440.083.543.7624.291.018.111.5730.74-7.0523.866.951.296.6128.340.3928.76-17.26100.61-0.98-0.6100.0006.792.41
2012 (3)37.55024.4203.41024.05017.83033.07022.3101.21028.23034.760101.610-1.4600.0006.630

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