- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 20Q3 (20) | 127.08 | 10.06 | 43.77 | 2.04 | 19.3 | 85.45 | 3.86 | 14.54 | 19.88 | 3.85 | -12.5 | 21.07 | 1.61 | 8.39 | 28.99 | 3.04 | 4.07 | -16.62 | 3.03 | -20.5 | -15.79 | 21223 | 0.0 | 1.56 |
| 20Q2 (19) | 115.46 | 122.51 | 31.1 | 1.71 | 52.68 | 78.12 | 3.37 | 8.71 | 18.66 | 4.4 | 5.52 | 39.68 | 1.48 | -31.38 | 35.87 | 2.92 | -51.14 | -9.49 | 3.81 | -52.58 | 6.55 | 21223 | 1.56 | 1.56 |
| 20Q1 (18) | 51.89 | -37.83 | -21.88 | 1.12 | -11.81 | 30.23 | 3.1 | -10.66 | -15.3 | 4.17 | 11.2 | 56.18 | 2.16 | 41.86 | 66.7 | 5.97 | 43.71 | 8.42 | 8.04 | 78.88 | 99.91 | 20898 | 0.0 | 0.0 |
| 19Q4 (17) | 83.47 | -5.57 | -18.01 | 1.27 | 15.45 | 58.75 | 3.47 | 7.76 | -5.96 | 3.75 | 17.92 | 50.6 | 1.52 | 22.26 | 93.61 | 4.16 | 14.12 | 14.69 | 4.49 | 24.88 | 83.67 | 20898 | 0.0 | -29.36 |
| 19Q3 (16) | 88.39 | 0.36 | 14.99 | 1.1 | 14.58 | 23.6 | 3.22 | 13.38 | 10.65 | 3.18 | 0.95 | 16.48 | 1.24 | 14.17 | 7.49 | 3.64 | 12.97 | -3.77 | 3.60 | 0.59 | 1.3 | 20898 | 0.0 | -29.36 |
| 19Q2 (15) | 88.07 | 32.6 | 44.66 | 0.96 | 11.63 | 18.52 | 2.84 | -22.4 | -23.86 | 3.15 | 17.98 | 0.96 | 1.09 | -15.81 | -18.07 | 3.22 | -41.48 | -47.37 | 3.58 | -11.02 | -30.21 | 20898 | 0.0 | -29.36 |
| 19Q1 (14) | 66.42 | -34.75 | 1.56 | 0.86 | 7.5 | -8.51 | 3.66 | -0.81 | -12.86 | 2.67 | 7.23 | -4.3 | 1.29 | 64.76 | -9.92 | 5.51 | 52.02 | -14.2 | 4.02 | 64.35 | -5.77 | 20898 | -29.36 | -18.26 |
| 18Q4 (13) | 101.8 | 32.43 | 2.92 | 0.8 | -10.11 | -23.81 | 3.69 | 26.8 | -12.77 | 2.49 | -8.79 | 5.06 | 0.79 | -32.13 | -25.97 | 3.62 | -4.25 | -15.24 | 2.45 | -31.13 | 2.08 | 29585 | 0.0 | 0.0 |
| 18Q3 (12) | 76.87 | 26.26 | -16.01 | 0.89 | 9.88 | -6.32 | 2.91 | -21.98 | -24.02 | 2.73 | -12.5 | 15.19 | 1.16 | -12.98 | 11.54 | 3.79 | -38.21 | -9.54 | 3.55 | -30.7 | 37.14 | 29585 | 0.0 | 0.0 |
| 18Q2 (11) | 60.88 | -6.91 | -22.66 | 0.81 | -13.83 | -18.18 | 3.73 | -11.19 | 13.37 | 3.12 | 11.83 | 78.29 | 1.33 | -7.43 | 5.79 | 6.13 | -4.6 | 46.6 | 5.12 | 20.13 | 130.53 | 29585 | 15.72 | 0.0 |
| 18Q1 (10) | 65.4 | -33.88 | 3.17 | 0.94 | -10.48 | -2.08 | 4.2 | -0.71 | 20.0 | 2.79 | 17.72 | 15.29 | 1.44 | 35.39 | -5.09 | 6.42 | 50.17 | 16.31 | 4.27 | 78.04 | 11.75 | 25567 | -13.58 | -13.58 |
| 17Q4 (9) | 98.91 | 8.07 | -3.94 | 1.05 | 10.53 | 22.09 | 4.23 | 10.44 | -12.96 | 2.37 | 0.0 | -14.13 | 1.06 | 2.27 | 27.1 | 4.28 | 2.19 | -9.39 | 2.40 | -7.47 | -10.61 | 29585 | 0.0 | 0.0 |
| 17Q3 (8) | 91.52 | 16.26 | 21.96 | 0.95 | -4.04 | 18.75 | 3.83 | 16.41 | 51.98 | 2.37 | 35.43 | -8.85 | 1.04 | -17.46 | -2.63 | 4.18 | 0.13 | 24.62 | 2.59 | 16.49 | -25.26 | 29585 | 0.0 | 16.37 |
| 17Q2 (7) | 78.72 | 24.18 | 20.37 | 0.99 | 3.12 | 35.62 | 3.29 | -6.0 | 0.61 | 1.75 | -27.69 | -38.38 | 1.26 | -16.96 | 12.67 | 4.18 | -24.31 | -16.41 | 2.22 | -41.77 | -48.81 | 29585 | 0.0 | 16.37 |
| 17Q1 (6) | 63.39 | -38.44 | -24.73 | 0.96 | 11.63 | 0 | 3.5 | -27.98 | -15.25 | 2.42 | -12.32 | 0 | 1.51 | 81.33 | 0 | 5.52 | 16.98 | 12.59 | 3.82 | 42.43 | 0 | 29585 | 0.0 | 0 |
| 16Q4 (5) | 102.97 | 37.22 | -16.47 | 0.86 | 7.5 | 0 | 4.86 | 92.86 | -11.31 | 2.76 | 6.15 | 0 | 0.84 | -21.66 | 0 | 4.72 | 40.55 | 6.17 | 2.68 | -22.64 | 0 | 29585 | 16.37 | 0 |
| 16Q3 (4) | 75.04 | 14.74 | 0.0 | 0.8 | 9.59 | 0.0 | 2.52 | -22.94 | 0.0 | 2.6 | -8.45 | 0.0 | 1.07 | -4.49 | 0.0 | 3.36 | -32.84 | 0.0 | 3.46 | -20.21 | 0.0 | 25423 | 0.0 | 0.0 |
| 16Q2 (3) | 65.4 | -22.35 | 0.0 | 0.73 | 0 | 0.0 | 3.27 | -20.82 | 0.0 | 2.84 | 0 | 0.0 | 1.12 | 0 | 0.0 | 5.00 | 1.96 | 0.0 | 4.34 | 0 | 0.0 | 25423 | 0 | 0.0 |
| 16Q1 (2) | 84.22 | -31.68 | 0.0 | 0 | 0 | 0.0 | 4.13 | -24.64 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.90 | 10.31 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 15Q4 (1) | 123.27 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.48 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 4.45 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019 (10) | 326.35 | 7.02 | 4.18 | 21.51 | 13.19 | -9.22 | 12.75 | 14.56 | 1.28 | 13.54 | 4.04 | -15.18 | 3.91 | 7.04 | 20898 | 0.0 |
| 2018 (9) | 304.94 | -8.3 | 3.44 | -12.69 | 14.53 | -2.15 | 11.13 | 24.92 | 1.13 | -4.79 | 4.76 | 6.7 | 3.65 | 36.22 | 20898 | -18.26 |
| 2017 (8) | 332.53 | 1.5 | 3.94 | 19.39 | 14.85 | 0.47 | 8.91 | -24.36 | 1.18 | 17.63 | 4.47 | -1.01 | 2.68 | -25.48 | 25567 | -13.58 |
| 2016 (7) | 327.63 | -15.15 | 3.3 | -8.84 | 14.78 | -15.83 | 11.78 | -9.45 | 1.01 | 7.44 | 4.51 | -0.8 | 3.60 | 6.72 | 29585 | 16.37 |
| 2015 (6) | 386.15 | 11.86 | 3.62 | 14.92 | 17.56 | 8.66 | 13.01 | 73.01 | 0.94 | 2.73 | 4.55 | -2.86 | 3.37 | 54.66 | 25423 | -28.77 |
| 2014 (5) | 345.2 | -5.54 | 3.15 | -29.37 | 16.16 | -10.22 | 7.52 | 0.67 | 0.91 | -25.23 | 4.68 | -4.96 | 2.18 | 6.57 | 35693 | 27.79 |
| 2013 (4) | 365.43 | 0 | 4.46 | 0 | 18.0 | 0 | 7.47 | 0 | 1.22 | 0 | 4.93 | 0 | 2.04 | 0 | 27931 | 0 |
