玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
20Q2 (20)66.0218.2127.38-3.77-253.88-184.15-23.60-691.95-535.42-15.47-203.93-613.95-3.01-276.25-610.17-1.65-415.62-375.00.1220.00.0-17.16-444.58-232.9272.1410.977.3816.22119.46-80.5484.68-53.81408.110.000-100.0
20Q1 (19)55.85-5.154.22.45-25.53-73.94-2.98-157.64-116.4-5.09-269.1-135.67-0.80-226.98-130.42-0.32-157.14-118.180.10-23.08-9.094.98-57.07-80.3665.010.730.39-83.33-229.63-263.12183.33413.33283.330.00-100.0-100.0
19Q4 (18)58.884.1811.333.29-21.48687.55.17286.6430.233.01169.84155.080.63168.48186.360.56264.71330.770.130.018.1811.60264.7850.0664.54-2.7-5.8964.29142.86485.7135.71-85.35-69.394.83-33.84-18.14
19Q3 (17)56.529.054.764.19-6.4760.54-2.77-151.11-228.24-4.31-243.19-543.28-0.92-255.93-513.33-0.34-156.67-409.090.138.330.03.18-75.37-57.0366.33-1.27-5.65-150.00-280.0-217.86243.751362.51440.627.30-17.42-5.19
19Q2 (16)51.83-3.39.284.48-52.34-53.435.42-70.17-26.663.01-78.91-34.570.59-77.57-43.270.60-65.91-25.930.129.09-20.012.91-49.0710.8267.183.74-8.1983.3363.12-36.7816.67-65.15156.418.8451.6333.53
19Q1 (15)53.601.347.879.401778.57-15.0918.17357.68-28.5514.271109.32-16.012.631095.45-22.871.761253.85-29.880.110.0-21.4325.35227.94-14.9664.76-5.5757.8451.09406.5216.6547.83-59.01-16.05.83-1.19-13.24
18Q4 (14)52.89-1.965.55-0.56-121.46-250.03.9783.8-57.681.18276.12-78.850.22246.67-82.110.1318.18-85.560.11-15.38-26.677.734.46-42.2368.58-2.4558.38-16.67-113.1-766.67116.67741.6714.475.90-23.38239.08
18Q3 (13)53.9513.7512.772.61-72.87-81.282.16-70.77-87.87-0.67-114.57-104.75-0.15-114.42-103.870.11-86.42-95.990.13-13.33-27.787.40-36.48-65.0470.30-3.9242.77127.27-3.4563.44-18.1838.46-185.317.7016.3140.77
18Q2 (12)47.43-4.55-1.239.62-13.1-18.067.39-70.94-47.064.60-72.93-53.441.04-69.5-62.860.81-67.73-58.880.157.14-21.0511.65-60.92-31.7573.1778.3342.38131.82200.9855.64-29.55-151.89-280.976.62-1.4931.35
18Q1 (11)49.69-0.843.0711.077018.75-38.6425.43171.1123.6916.99204.4820.243.41177.24-12.112.51178.89-4.920.14-6.67-22.2229.81122.825.9441.03-5.24-17.3443.802377.37-50.356.93-44.14352.316.72286.21-8.32
17Q4 (10)50.114.745.47-0.16-101.15-101.439.38-47.3-12.55.58-60.48-16.591.23-68.3-47.660.90-67.15-38.780.15-16.67-31.8213.38-36.8-1.443.30-12.06-22.33-1.92-102.47-101.83101.92378.252546.151.74-68.19-62.42
17Q3 (9)47.84-0.37-2.6713.9418.74-6.017.8027.5122.5114.1242.9130.983.8838.5723.962.7439.0921.240.18-5.26-5.2621.1724.0223.0849.24-4.18-23.3577.87-8.06-23.3921.3130.53966.675.478.53-11.35
17Q2 (8)48.02-0.39-2.9511.74-34.92-16.2613.96-32.1-13.249.88-30.08-4.452.80-27.848.111.97-25.38-1.010.195.560.017.07-27.88-9.4951.393.5335.5984.69-3.88-2.7916.3329.7126.775.04-31.244.13
17Q1 (7)48.211.47018.0461.07020.5691.79014.13111.2103.8865.1102.6479.5900.18-18.18023.6774.433.4149.64-10.96088.11-16.25012.59402.107.3358.320
16Q4 (6)47.51-3.34011.20-24.48010.72-26.2206.69-37.9402.35-24.9201.47-34.9600.2215.79013.57-21.1-12.455.75-13.220105.213.510-4.17-69.4404.63-24.960
16Q3 (5)49.15-0.67014.835.78014.53-9.7010.784.2603.1320.8502.2613.5700.190.0017.20-8.8-21.164.2469.50101.6416.660-2.46-119.0906.1727.480
16Q2 (4)49.4800.014.0200.016.0900.010.3400.02.5900.01.9900.00.1900.018.86-17.610.037.9000.087.1200.012.8800.04.8400.0
16Q1 (3)0.0000.00.0000.00.0000.00.0000.00.0000.00.0000.00.0000.022.8947.770.00.0000.00.0000.00.0000.00.0000.0
15Q4 (2)0.0000.00.0000.00.0000.00.0000.00.0000.00.0000.00.0000.015.49-28.940.00.0000.00.0000.00.0000.00.0000.0
15Q3 (1)0.000.00.00.000.00.00.000.00.00.000.00.00.000.00.00.000.00.00.000.00.021.800.00.00.000.00.00.000.00.00.000.00.00.000.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2019 (10)55.248.725.25-12.941.7697.326.19-37.543.72-34.623.09-34.262.70-21.740.50-5.6612.99-9.3564.54-5.8985.0739.8114.93-61.8824.3334.96.73-0.44
2018 (9)50.814.856.03-47.470.8946.739.91-37.045.69-49.24.70-59.273.45-57.770.53-23.1914.33-25.0168.5858.3860.85-16.6639.1545.0718.0306.7633.6
2017 (8)48.46-1.5611.48-22.270.6141.6715.744.7911.208.011.540.878.17-4.330.69-11.5419.117.1843.30-22.3373.01-25.7826.991556.390.0005.06-13.06
2016 (7)49.23-5.0714.77-15.840.434.8215.02-26.4810.37-27.9911.441.158.54-7.580.7827.8717.83-24.9955.7584.3698.3714.381.63-88.510.0005.82-21.24
2015 (6)51.861.8717.5516.690.4128.6720.43-24.5314.40-34.1911.31-20.529.24-25.00.6112.9623.77-21.0630.2418.1286.0054.6414.18-68.050.0007.39-34.14
2014 (5)50.91-5.2515.0421.00.3217.927.074.2421.883.514.23-3.5312.32-8.670.54-12.930.115.525.60100.1655.6116.0444.39-14.760.00011.22-3.11
2013 (4)53.73012.4300.27025.97021.14014.75013.4900.62028.54012.79047.93052.0700.00011.580

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