玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
21Q2 (20)51.45-12.6212.04-198.57-3.55-13.33-1334.28-413.5-82.26-1355.30-472.32-72.76-5.28-407.69-82.7-2.46-547.37-82.220.0000-1237.31-785.44-107.68110.926.5215.2414.89-79.75-37.9485.11227.611.980.0000
21Q1 (19)58.88-15.8-1.34-191.7718.44-23.56-259.8470.59-15.66-236.8172.05-14.05-1.0473.13-10.64-0.3879.46-2.70.0000-139.7482.38-14.33104.132.8312.6273.53176.26.3325.98-64.59-15.770.0000
20Q4 (18)69.933.4852.79-235.14-133.391.39-883.37-106.17-681.09-847.15-103.74-599.35-3.87-94.47-539.77-1.85-115.12-455.770.0000-792.86-151.25-472.46101.262.9312.0926.6213.22117.0173.38-4.06-71.390.000-100.0
20Q3 (17)67.5847.1720.87-100.7542.533.07-428.4641.47-1346.97-415.7947.0-1286.28-1.9931.14-1095.0-0.8636.3-530.00.0000-315.5647.03-391.398.382.216.5423.51-1.99105.3776.490.63-85.780.000-100.0
20Q2 (16)45.92-23.06-24.22-175.21-12.89-16.49-732.06-225.87-4002.24-784.48-277.83-12300.31-2.89-207.45-9733.33-1.35-264.86-1327.270.0000-595.77-387.46-708.8696.254.13.3523.99-65.31102.9176.01146.41-91.820.000-100.0
20Q1 (15)59.6830.3923.95-155.2134.9120.04-224.65-247.78-370.17-207.63-222.39-331.65-0.94-206.82-313.64-0.37-171.15-197.370.0000-122.22-157.42-161.7892.462.35-0.8769.15144.19129.5330.85-87.97-90.810.00-100.0-100.0
19Q4 (14)45.77-18.1430.7-238.45-58.4110.24152.02342.43-65.21169.65384.02-58.080.88340.0-49.710.52160.0-48.510.0000212.8796.5-58.4690.34-2.170.1-156.4964.26-156.68256.49-52.3159.34123.3236.31-12.6
19Q3 (13)55.91-7.74-19.03-150.53-0.08-5.2634.3683.16134.8935.05445.1142.060.20566.67151.280.2081.82300.00.0000108.3310.71590.492.34-0.851.25-437.8446.83-399.01537.84-42.131288.990.47-6.47-0.62
19Q2 (12)60.6025.8692.56-150.4122.52-22.3718.76-77.44-76.486.43-92.83-93.380.03-93.18-95.590.11-71.05-75.00.000097.85-50.54-20.6193.13-0.15-0.62-823.53-251.62-433.48929.41177.0265.3896.73-15.4263.37
19Q1 (11)48.1537.49-13.55-194.1226.9317.7483.15-80.9710.8789.63-77.85180.530.44-74.86266.670.38-62.38111.110.0000197.83-61.410.7993.273.354.28-234.21-284.1525.22335.53108.44-18.8114.37-18.94-15.98
18Q4 (10)35.02-49.28-26.98-265.66-85.7627.85436.93543.67-3.79404.74585.651.561.75548.7229.631.011110.03.060.0000512.502420.05-7.3690.25-1.04-2.15-60.97-141.6424.53160.97455.83-10.96141.1055.0-12.98
18Q3 (9)69.05119.4222.89-143.01-16.3528.2-98.48-223.45-78.41-83.34-185.7630.01-0.39-157.3518.75-0.10-122.73-600.00.0000-22.09-117.92-173.2991.20-2.680.18146.43194.86-59.61-45.24-117.7882.7791.0353.74-1.54
18Q2 (8)31.47-43.5-66.57-122.9147.92-340.9579.776.3632.9997.18204.1664.290.68466.67-56.410.44144.44-60.360.000-100.0123.26-30.97093.714.777.49-154.3750.71-281.69254.37-38.441591.8559.21-56.5276.41
18Q1 (7)55.7016.14-28.2-235.9935.91-740.7275.00-83.49286.231.95-91.9876.230.12-91.11-25.00.18-81.63-45.450.0000178.57-67.72244.0789.44-3.03-0.81-313.21-287.72-120.67413.21128.5770.79136.12-16.05185.85
17Q4 (6)47.96-14.653.45-368.20-84.87-68.4454.14922.72265.45398.53434.7333.611.35381.25221.430.984800.0108.510.0000553.231735.53223.3892.231.318.24-80.78-122.2853.77180.78168.87-34.2162.1475.3856.95
17Q3 (5)56.19-40.313.12-199.17-490.45-27.98-55.20-192.0372.45-119.07-301.340.8-0.48-130.7740.00.02-98.2109.520.00-100.0030.140122.3791.044.4314.26362.50326.65366.07-262.50-1845.93-1281.2592.45487.7320.98
17Q2 (4)94.1421.350.051.01281.720.059.98208.860.059.15226.250.01.56875.00.01.11236.360.00.0100.00.00-100.00.087.18-3.320.084.97159.860.015.03-93.790.015.73-66.970.0
17Q1 (3)77.5867.340.0-28.0787.160.019.42-84.370.018.13-80.270.00.16-61.90.00.33-29.790.00.0000.051.90-69.660.090.175.820.0-141.9418.780.0241.94-11.950.047.62-53.910.0
16Q4 (2)46.36-14.920.0-218.65-40.50.0124.27162.030.091.91145.70.00.42152.50.00.47323.810.00.0000.0171.08226.990.085.216.940.0-174.76-324.690.0274.761136.410.0103.3135.190.0
16Q3 (1)54.490.00.0-155.620.00.0-200.330.00.0-201.120.00.0-0.800.00.0-0.210.00.00.000.00.0-134.720.00.079.680.00.077.780.00.022.220.00.076.420.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2020 (10)61.4516.83-164.75036.1218.59-552.190-546.290-9.690-4.4500.010.0-442.690101.2612.0929.85070.15-80.150.14-10.0298.51-7.04
2019 (9)52.6015.02-183.27030.4668.972.30-37.4475.62-31.191.55-28.571.22-19.740.010.0153.55-16.6290.340.1-253.330353.3337.880.16-17.88105.976.52
2018 (8)45.73-45.19-180.78018.03106.7115.5659.53109.8979.742.17-16.221.52-12.640.01-50.0184.1580.490.25-2.15-156.260256.2695.530.19-19.0799.48140.76
2017 (7)83.4365.4-22.6208.72-34.4672.44-47.3261.14-27.762.5985.01.7451.30.02100.0102.08-49.3192.238.24-31.240131.06-46.160.24041.32-58.3
2016 (6)50.44-35.31-197.39013.31162.66137.52-62.9884.63-75.431.40-88.611.15-84.050.01-50.0201.37-48.2485.2113.42-143.420243.42107.80.00099.0873.1
2015 (5)77.97-19.28-63.6505.07377.68371.4321.86344.4916.1812.29-69.447.21-66.940.02-71.43389.0226.6875.13-0.33-17.140117.1442.070.00057.24249.02
2014 (4)96.5968.0153.4352.531.0668.15304.81202.93296.51200.7240.2149.9321.8183.740.07-41.67307.09200.9275.38-23.5717.52-49.6982.4626.460.00016.4082.22
2013 (3)57.49-62.3835.03-16.060.63-85.82100.6299.2198.60120.6826.821066.0911.87979.090.12500.0102.0537.2698.63-40.5234.84-57.7265.20270.130.0009.00-81.02
2012 (2)152.82041.7304.45050.51044.6802.3001.1000.02074.350165.83082.38017.6200.00047.420

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