- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21Q2 (20) | 0.67 | -14.1 | -5.63 | 0.17 | -82.29 | -70.69 | 1.52 | 50.5 | 53.54 | 0 | 0 | 0 | 25.37 | -79.38 | -68.94 | 226.87 | 75.2 | 62.7 | 0.00 | 0 | 0 | 318 | -14.29 | -37.4 |
| 21Q1 (19) | 0.78 | -7.14 | -13.33 | 0.96 | -13.51 | 29.73 | 1.01 | -29.86 | -15.13 | 0 | 0 | 0 | 123.08 | -6.86 | 49.69 | 129.49 | -24.47 | -2.07 | 0.00 | 0 | 0 | 371 | -3.64 | -16.06 |
| 20Q4 (18) | 0.84 | -6.67 | -16.83 | 1.11 | 52.05 | 81.97 | 1.44 | 80.0 | -39.5 | 0 | 0 | 0 | 132.14 | 62.92 | 118.79 | 171.43 | 92.86 | -27.25 | 0.00 | 0 | 0 | 385 | -9.41 | -12.9 |
| 20Q3 (17) | 0.9 | 26.76 | -16.67 | 0.73 | 25.86 | -26.26 | 0.8 | -19.19 | -35.48 | 0 | 0 | 0 | 81.11 | -0.71 | -11.52 | 88.89 | -36.25 | -22.58 | 0.00 | 0 | 0 | 425 | -16.34 | -5.13 |
| 20Q2 (16) | 0.71 | -21.11 | -23.66 | 0.58 | -21.62 | -18.31 | 0.99 | -16.81 | -21.43 | 0 | 0 | 0 | 81.69 | -0.65 | 7.0 | 139.44 | 5.46 | 2.92 | 0.00 | 0 | 0 | 508 | 14.93 | 38.42 |
| 20Q1 (15) | 0.9 | -10.89 | -2.17 | 0.74 | 21.31 | -13.95 | 1.19 | -50.0 | -13.14 | 0 | 0 | 0 | 82.22 | 36.14 | -12.04 | 132.22 | -43.89 | -11.21 | 0.00 | 0 | 0 | 442 | 0.0 | 17.55 |
| 19Q4 (14) | 1.01 | -6.48 | 26.25 | 0.61 | -38.38 | -25.61 | 2.38 | 91.94 | 48.75 | 0 | 0 | 0 | 60.40 | -34.11 | -41.08 | 235.64 | 105.24 | 17.82 | 0.00 | 0 | 0 | 442 | -1.34 | 28.86 |
| 19Q3 (13) | 1.08 | 16.13 | 25.58 | 0.99 | 39.44 | 62.3 | 1.24 | -1.59 | 2.48 | 0 | 0 | 0 | 91.67 | 20.07 | 29.23 | 114.81 | -15.26 | -18.4 | 0.00 | 0 | 0 | 448 | 22.07 | 41.32 |
| 19Q2 (12) | 0.93 | 1.09 | -27.91 | 0.71 | -17.44 | 0.0 | 1.26 | -8.03 | -2.33 | 0 | 0 | 0 | 76.34 | -18.33 | 38.71 | 135.48 | -9.02 | 35.48 | 0.00 | 0 | 0 | 367 | -2.39 | 7.94 |
| 19Q1 (11) | 0.92 | 15.0 | 31.43 | 0.86 | 4.88 | 7.5 | 1.37 | -14.37 | 9.6 | 0 | 0 | 0 | 93.48 | -8.8 | -18.21 | 148.91 | -25.54 | -16.61 | 0.00 | 0 | 0 | 376 | 9.62 | 14.29 |
| 18Q4 (10) | 0.8 | -6.98 | 29.03 | 0.82 | 34.43 | -31.09 | 1.6 | 32.23 | 15.94 | 0 | 0 | 0 | 102.50 | 44.51 | -46.6 | 200.00 | 42.15 | -10.14 | 0.00 | 0 | 0 | 343 | 8.2 | -1.72 |
| 18Q3 (9) | 0.86 | -33.33 | 17.81 | 0.61 | -14.08 | 8.93 | 1.21 | -6.2 | -6.92 | 0 | 0 | 0 | 70.93 | 28.87 | -7.54 | 140.70 | 40.7 | -20.99 | 0.00 | 0 | 0 | 317 | -6.76 | 0.32 |
| 18Q2 (8) | 1.29 | 84.29 | -72.9 | 0.71 | -11.25 | 20.34 | 1.29 | 3.2 | -12.24 | 0 | 0 | 0 | 55.04 | -51.84 | 344.04 | 100.00 | -44.0 | 223.81 | 0.00 | 0 | 0 | 340 | 3.34 | 9.68 |
| 18Q1 (7) | 0.7 | 12.9 | -55.7 | 0.8 | -32.77 | 70.21 | 1.25 | -9.42 | 5.04 | 0 | 0 | 0 | 114.29 | -40.46 | 284.19 | 178.57 | -19.77 | 137.09 | 0.00 | 0 | 0 | 329 | -5.73 | -3.8 |
| 17Q4 (6) | 0.62 | -15.07 | -25.3 | 1.19 | 112.5 | 45.12 | 1.38 | 6.15 | 0.73 | 0 | 0 | 0 | 191.94 | 150.2 | 94.28 | 222.58 | 24.99 | 34.85 | 0.00 | 0 | 0 | 349 | 10.44 | 4.18 |
| 17Q3 (5) | 0.73 | -84.66 | 1.39 | 0.56 | -5.08 | 33.33 | 1.3 | -11.56 | 20.37 | 0 | 0 | 0 | 76.71 | 518.9 | 31.51 | 178.08 | 476.65 | 18.72 | 0.00 | 0 | 0 | 316 | 1.94 | 7.12 |
| 17Q2 (4) | 4.76 | 201.27 | 0.0 | 0.59 | 25.53 | 0.0 | 1.47 | 23.53 | 0.0 | 0 | 0 | 0.0 | 12.39 | -58.33 | 0.0 | 30.88 | -59.0 | 0.0 | 0.00 | 0 | 0.0 | 310 | -9.36 | 0.0 |
| 17Q1 (3) | 1.58 | 90.36 | 0.0 | 0.47 | -42.68 | 0.0 | 1.19 | -13.14 | 0.0 | 0 | 0 | 0.0 | 29.75 | -69.89 | 0.0 | 75.32 | -54.37 | 0.0 | 0.00 | 0 | 0.0 | 342 | 2.09 | 0.0 |
| 16Q4 (2) | 0.83 | 15.28 | 0.0 | 0.82 | 95.24 | 0.0 | 1.37 | 26.85 | 0.0 | 0 | 0 | 0.0 | 98.80 | 69.36 | 0.0 | 165.06 | 10.04 | 0.0 | 0.00 | 0 | 0.0 | 335 | 13.56 | 0.0 |
| 16Q3 (1) | 0.72 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 1.08 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 58.33 | 0.0 | 0.0 | 150.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 295 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 (10) | 3.35 | -14.97 | 3.16 | 0.0 | 4.41 | -29.44 | 0 | 0 | 94.33 | 17.61 | 131.64 | -17.01 | 0.00 | 0 | 371 | -16.06 |
| 2019 (9) | 3.94 | 7.65 | 3.16 | 7.48 | 6.25 | 16.82 | 0 | 0 | 80.20 | -0.16 | 158.63 | 8.52 | 0.00 | 0 | 442 | 28.86 |
| 2018 (8) | 3.66 | -52.34 | 2.94 | 4.63 | 5.35 | 0.19 | 0 | 0 | 80.33 | 119.54 | 146.17 | 110.23 | 0.00 | 0 | 343 | -1.72 |
| 2017 (7) | 7.68 | 162.12 | 2.81 | 18.57 | 5.34 | 9.2 | 0 | 0 | 36.59 | -54.77 | 69.53 | -58.34 | 0.00 | 0 | 349 | 4.18 |
| 2016 (6) | 2.93 | -50.51 | 2.37 | -26.4 | 4.89 | -5.23 | 0 | 0 | 80.89 | 48.71 | 166.89 | 91.48 | 0.00 | 0 | 335 | 22.71 |
| 2015 (5) | 5.92 | -66.95 | 3.22 | 3.54 | 5.16 | 11.69 | 0 | 0 | 54.39 | 213.23 | 87.16 | 237.89 | 0.00 | 0 | 273 | -5.86 |
| 2014 (4) | 17.91 | -29.38 | 3.11 | 10.68 | 4.62 | 60.42 | 0 | 0 | 17.36 | 56.71 | 25.80 | 127.14 | 0.00 | 0 | 290 | 61.11 |
| 2013 (3) | 25.36 | 563.87 | 2.81 | 67.26 | 2.88 | 12.06 | 0 | 0 | 11.08 | -74.81 | 11.36 | -83.12 | 0.00 | 0 | 180 | 28.57 |
| 2012 (2) | 3.82 | 0 | 1.68 | 0 | 2.57 | 0 | 0 | 0 | 43.98 | 0 | 67.28 | 0 | 0.00 | 0 | 140 | 0 |
