玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
21Q2 (20)15.9216.6326.257.0877.4474.817.41179.85478.915.97177.43463.211.67194.35695.241.08202.86500.00.1721.4313.3318.18323.789.6559.37-6.4751.0395.00316.39-70.315.00-96.53102.278.49-16.02-22.96
21Q1 (19)13.651.11-6.893.99-40.36-12.31-9.28-1700.0-270.9-7.71-1452.63-277.65-1.77-1461.54-280.61-1.05-907.69-240.00.140.0-17.654.29-69.77-77.1963.483.5195.38-43.90-104.39-152.26143.90115.42799.3910.110-6.39
20Q4 (18)13.5038.6-9.096.6956.6716.550.58203.57-70.710.57371.43-71.210.13360.0-74.00.131200.0-65.790.14-6.67-22.2214.197.01-1.6661.33-9.2657.541000.00205.26244.83-933.33-184.85-391.230.00-100.0-100.0
20Q3 (17)9.74-22.76-27.534.275.43-17.57-0.56-143.75-111.16-0.21-119.81-105.22-0.05-123.81-105.150.01-94.44-98.570.150.0-11.7613.26-20.02-27.6267.5971.9469.06-950.00-396.87-1012.01100.00600.026500.09.85-10.62-12.6
20Q2 (16)12.61-13.98-14.454.05-10.99-36.521.28-76.43-83.421.06-75.58-80.970.21-78.57-84.440.18-76.0-81.440.15-11.76-11.7616.58-11.86-20.8639.3120.99-17.54320.00280.95281.94-220.00-1475.0-1456.6711.022.04-5.57
20Q1 (15)14.66-1.2834.994.55-20.733.175.43174.2424.544.34119.1925.430.9896.027.270.7597.3731.580.17-5.566.2518.8130.35-3.7932.49-16.54-16.5684.00-71.03-20.216.00108.42010.8014.41-9.01
19Q4 (14)14.8510.492.275.7410.81-39.581.98-60.56-79.41.98-50.75-74.870.50-48.45-76.850.38-45.71-74.670.185.88-5.2614.43-21.23-34.7638.93-2.63-15.81290.00178.4195.69-190.00-4460.0-9980.09.44-16.24-5.88
19Q3 (13)13.44-8.8228.495.18-18.81159.05.02-34.97123.114.02-27.83109.370.97-28.1590.20.70-27.8489.190.170.0-5.5618.32-12.5522.5439.98-16.13-14.21104.1724.3325.0-4.17-125.69-150.011.27-3.4310.71
19Q2 (12)14.7435.7341.326.3844.67157.267.7277.0625.325.5760.98-13.641.3575.32-15.620.9770.18-15.650.176.250.020.957.1610.9147.6722.425.6883.78-20.41109.4616.220-72.9711.67-1.683.27
19Q1 (11)10.86-25.21-23.954.41-53.58-16.644.36-54.6337.543.46-56.0921.830.77-64.3513.240.57-62.014.00.16-15.79-5.8819.55-11.6224.2138.94-15.79-2.92105.267.33-36.84-0.00-100.0100.011.8718.341.54
18Q4 (10)14.5238.81-17.839.50375.0-14.959.61327.116.427.88310.422.072.16323.534.351.50305.412.040.195.560.022.1247.9610.046.24-0.77-1.5398.0817.69-20.521.92-76.92108.2210.03-1.47-9.88
18Q3 (9)10.460.29-11.952.00-19.35-48.722.25-63.47-46.431.92-70.23-47.40.51-68.12-43.960.37-67.83-43.940.185.880.014.95-20.86-7.0346.603.316.583.33108.33-12.288.33-86.1166.6710.18-9.91-10.23
18Q2 (8)10.43-26.96-26.62.48-53.12-60.06.1694.32-7.096.45127.1130.041.60135.2913.481.15130.012.750.170.0-15.018.8920.01045.1112.473.5640.00-76.0-56.4760.00190.01010.011.30-3.343.96
18Q1 (7)14.28-19.198.355.29-52.64-15.763.17-64.89620.452.84-63.21647.370.68-67.15580.00.50-65.99400.00.17-10.53-15.015.74-21.7350.4840.11-14.5911.02166.6735.06-90.2-66.67-184.8595.8311.695.0313.28
17Q4 (6)17.6748.7410.7811.17186.4145.069.03115.02.57.72111.517.672.07127.478.951.47122.735.00.195.560.020.1125.065.9546.9617.418.23123.4029.938.45-23.40-568.09-279.4311.13-1.850.09
17Q3 (5)11.88-16.4-35.473.90-37.1-58.64.20-36.65-62.633.65-26.41-63.280.91-35.46-67.380.66-35.29-67.650.18-10.0-10.016.080-22.0240.00-8.1713.3195.003.3813.275.00-7.5-69.011.344.325.98
17Q2 (4)14.217.810.06.20-1.270.06.631406.820.04.961205.260.01.411310.00.01.02920.00.00.200.00.00.00-100.00.043.5620.560.091.89-94.590.05.41100.340.010.875.330.0
17Q1 (3)13.18-17.370.06.28-18.440.00.44-95.010.00.38-94.70.00.10-94.740.00.10-92.860.00.205.260.010.46-44.890.036.13-9.040.01700.001807.320.0-1600.00-12366.670.010.32-7.190.0
16Q4 (2)15.95-13.360.07.70-18.260.08.81-21.620.07.17-27.870.01.90-31.90.01.40-31.370.00.19-5.00.018.98-7.950.039.7212.520.089.136.270.013.04-19.130.011.123.930.0
16Q3 (1)18.410.00.09.420.00.011.240.00.09.940.00.02.790.00.02.040.00.00.200.00.020.620.00.035.300.00.083.870.00.016.130.00.010.700.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2020 (10)12.64-6.584.92-9.7213.754.111.70-64.211.46-61.071.29-63.970.99-62.210.59-11.9415.75-13.4661.3357.54286.67148.08-186.6700.06-12.040.000
2019 (9)13.538.855.4511.4513.206.644.75-11.713.75-22.363.58-27.092.62-24.060.67-2.918.201.3938.93-15.81115.5627.35-14.4400.075.1411.032.41
2018 (8)12.43-12.894.89-29.4412.3817.715.386.114.8316.114.9111.593.459.520.69-6.7617.9514.2646.24-1.5390.74-34.129.2600.07010.77-1.19
2017 (7)14.27-23.896.93-26.5110.5211.625.07-51.674.16-51.964.40-51.813.15-53.060.74-3.915.71-21.6146.9618.23137.7453.04-36.7900.00010.90-1.98
2016 (6)18.75-0.539.4320.289.42-7.0810.49-24.598.66-28.499.13-19.496.71-19.540.7713.2420.04-17.1639.7213.4990.0059.7810.00-77.10.00011.12-1.94
2015 (5)18.8541.947.84112.4710.14-18.513.91273.9212.11299.6711.34395.28.34371.190.6823.6424.1947.1435.00-14.456.33-43.6743.6700.00011.3413.06
2014 (4)13.28-8.293.69-8.2112.4432.773.721.923.0319.762.2913.371.7712.740.55-5.1716.4424.2640.8910.81100.00-8.620.0000.00010.0317.04
2013 (3)14.4804.0209.3703.6502.5302.0201.5700.58013.23036.900109.430-9.4300.0008.570

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