玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)32.228.7421.2617.4424.6658.6913.87-29.6719.1610.19-29.4818.492.56-29.8614.291.73-27.6215.330.176.250.016.33-26.5716.2349.54-10.3-4.9125.8677.6533.35-25.86-188.71-560.8211.95-5.68-2.13
23Q3 (19)29.633.357.5513.9928.014.219.7254.55-31.0214.4570.6-46.143.6582.5-47.022.3977.04-46.170.166.670.022.2444.13-28.4255.23-0.752.4170.85-17.3565.3129.15104.08-48.9812.67-25.34-4.81
23Q2 (18)28.6710.997.6610.931.775.8112.7616.4234.748.478.3158.912.008.1150.381.356.350.00.15-6.25-6.2515.4313.6228.4855.6510.15-5.6585.71-12.26-21.1214.29723.81253.0616.9730.946.8
23Q1 (17)25.83-2.79-23.7410.74-2.27-43.2610.96-5.84-47.637.82-9.07-48.751.85-17.41-49.181.27-15.33-48.160.16-5.880.013.58-3.35-42.2950.52-3.013.6397.693.58.131.73-69.1-82.0412.966.14-3.43
22Q4 (16)26.57-3.56-17.2510.99-10.29-21.7811.64-59.29-7.628.60-67.95-10.72.24-67.495.161.50-66.225.630.176.2521.4314.05-54.78-6.4652.09-3.41-2.2594.39120.24-15.445.61-90.18148.2712.21-8.26-12.97
22Q3 (15)27.553.45-11.112.2518.59-14.8728.59201.971.326.83403.38127.766.89418.05141.754.44393.33131.250.160.00.031.07158.760.453.93-8.561.9342.86-60.56-50.1757.14712.24308.1613.31-16.24-7.44
22Q2 (14)26.63-21.38-18.3110.33-45.43-23.489.47-54.75-30.475.33-65.07-54.721.33-63.46-51.10.90-63.27-51.350.160.00.012.01-48.96-26.3258.9820.9820.24108.6720.289.76-9.33-196.65-1038.015.8918.41-12.45
22Q1 (13)33.875.48-1.7718.9334.738.6720.9366.115.8715.2658.465.313.6470.897.692.4572.546.520.1614.290.023.5356.664.3948.75-8.52-1.2290.34-19.072.59.66183.05-18.613.42-4.35-8.71
21Q4 (12)32.113.61-3.0214.05-2.36-13.4912.60-24.51-0.639.63-18.257.962.13-25.26-0.471.42-26.04-3.40.14-12.5-12.515.02-22.46-2.8553.290.7211.42111.6329.8-13.18-11.63-183.0658.5314.03-2.431.81
21Q3 (11)30.99-4.94-11.5614.396.59-20.0616.6922.54-10.5611.780.08-13.892.854.78-17.391.923.78-15.420.160.00.019.3718.83-9.3652.917.871.7786.00-13.14-10.5614.001307.0300.414.38-20.770.91
21Q2 (10)32.60-5.45-0.0913.50-22.510.2913.62-31.1112.9411.77-18.7722.12.72-19.5321.431.85-19.5724.160.160.06.6716.30-27.686.8949.05-0.61-11.1199.0012.33-2.681.00-91.61157.3818.1523.470
21Q1 (9)34.484.140.2617.427.27-1.819.7755.916.7514.4962.447.813.3857.94-0.292.3056.461.320.160.0-5.8822.5445.84.6449.353.18-2.7488.14-31.45-8.111.86142.31189.6914.706.680
20Q4 (8)33.11-5.514.6116.24-9.788.8512.68-32.05-12.918.92-34.8-23.12.14-37.97-30.071.47-35.24-27.590.160.0-5.8815.46-27.66-10.9447.83-8.0-7.38128.5733.7125.38-28.04-902.01-1003.013.78-3.30
20Q3 (7)35.047.3915.4218.0047.0627.3918.6654.7324.8213.6841.9133.073.4554.0221.482.2752.3522.70.166.67-11.1121.3740.1320.851.99-5.78-4.9496.15-5.491.933.50301.63-33.5714.25011.07
20Q2 (6)32.63-5.121.7512.24-31.0-16.2812.06-34.88-22.299.64-28.27-15.812.24-33.92-25.081.49-34.36-23.590.15-11.76-11.7615.25-29.2-16.7655.188.75-2.49101.736.087.95-1.73-142.34-130.10.000-100.0
20Q1 (5)34.398.6610.1917.7418.920.1118.5227.220.2613.4415.8610.623.3910.7812.622.2711.8214.650.170.06.2521.5424.0817.750.74-1.74-6.3895.90-6.470.284.10261.094.210.000-100.0
19Q4 (4)31.654.250.014.925.590.014.56-2.610.011.6012.840.03.067.750.02.039.730.00.17-5.560.017.36-1.870.051.64-5.580.0102.548.70.0-2.54-148.310.00.00-100.00.0
19Q3 (3)30.36-5.330.014.13-3.350.014.95-3.670.010.28-10.220.02.84-5.020.01.85-5.130.00.185.880.017.69-3.440.054.69-3.360.094.330.10.05.26-8.650.012.83-19.510.0
19Q2 (2)32.072.760.014.62-1.020.015.520.780.011.45-5.760.02.99-0.660.01.95-1.520.00.176.250.018.320.110.056.594.410.094.24-1.460.05.7646.590.015.9410.390.0
19Q1 (1)31.210.00.014.770.00.015.400.00.012.150.00.03.010.00.01.980.00.00.160.00.018.300.00.054.200.00.095.630.00.03.930.00.014.440.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)29.141.9613.362.381.98-1.0614.36-18.2210.27-26.279.86-28.916.72-27.110.64-1.5416.91-15.6249.54-4.992.9325.077.07-72.50.51-4.7613.59-0.73
2022 (9)28.58-12.213.05-12.182.00-10.8717.5611.4913.9316.3713.8724.959.2223.10.654.8420.048.9752.09-2.2574.31-21.3225.69353.060.54-7.613.69-10.7
2021 (8)32.55-3.7614.86-7.872.25-8.1615.751.1611.974.2711.100.187.49-0.40.62-3.1318.39-0.5953.2911.4294.44-8.855.6700.580.9915.332.68
2020 (7)33.828.0216.1310.42.456.0515.573.1811.481.1511.08-6.587.52-4.810.64-7.2518.503.3547.83-7.38103.616.98-3.6100.58014.936.34
2019 (6)31.31-3.3614.61-9.032.3110.5615.09-10.0211.35-1.9911.86-3.267.900.890.692.9917.90-7.3551.64-3.4896.861.123.25-22.920.00014.0417.69
2018 (5)32.40-0.6416.06-5.472.09-0.4816.770.011.58-3.912.26-10.587.83-7.990.67-4.2919.320.053.50-16.2595.78-5.494.2200.654.1311.9315.27
2017 (4)32.6119.4916.9943.742.104.8716.7729.612.0521.3513.7113.688.5112.860.70-6.6719.3224.6563.881.72101.3510.94-1.3500.63010.35-1.99
2016 (3)27.2910.9811.829.042.00-5.212.9441.589.9343.2912.0635.357.5432.980.75-6.2515.5030.4762.801.8891.35-23.018.6500.00010.56-1.31
2015 (2)24.598.4710.8435.162.11-16.419.147.916.9320.738.9123.925.6719.370.802.5611.880.5161.640.44118.6525.23-18.6500.00010.70-5.56
2014 (1)22.6708.0202.53-13.988.4705.7407.1904.7500.781.311.82-6.0461.372.9994.7512.85.44-66.010.00011.337.6

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