- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18Q3 (20) | 1.46 | 11.45 | -41.37 | 0.03 | 0.0 | 200.0 | 0.37 | -11.9 | -28.85 | 0 | 0 | 0 | 2.05 | -10.27 | 411.64 | 25.34 | -20.96 | 21.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 18Q2 (19) | 1.31 | -40.99 | -39.35 | 0.03 | -25.0 | -40.0 | 0.42 | -4.55 | -12.5 | 0 | 0 | 0 | 2.29 | 27.1 | -1.07 | 32.06 | 61.76 | 44.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 18Q1 (18) | 2.22 | -51.84 | -16.23 | 0.04 | -20.0 | 33.33 | 0.44 | -43.59 | -8.33 | 0 | 0 | 0 | 1.80 | 66.13 | 59.16 | 19.82 | 17.14 | 9.42 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 17Q4 (17) | 4.61 | 85.14 | 121.63 | 0.05 | 400.0 | 0.0 | 0.78 | 50.0 | 13.04 | 0 | 0 | 0 | 1.08 | 170.07 | -54.88 | 16.92 | -18.98 | -49.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 17Q3 (16) | 2.49 | 15.28 | 5.06 | 0.01 | -80.0 | 0 | 0.52 | 8.33 | 8.33 | 0 | 0 | 0 | 0.40 | -82.65 | 0 | 20.88 | -6.02 | 3.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 17Q2 (15) | 2.16 | -18.49 | 472.41 | 0.05 | 66.67 | 131.25 | 0.48 | 0.0 | 118.18 | 0 | 0 | 0 | 2.31 | 104.48 | -7.12 | 22.22 | 22.69 | 65.89 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 17Q1 (14) | 2.65 | 27.4 | -58.72 | 0.03 | -40.0 | -81.25 | 0.48 | -30.43 | -44.19 | 0 | 0 | 0 | 1.13 | -52.91 | -54.58 | 18.11 | -45.4 | 35.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 16Q4 (13) | 2.08 | -12.24 | 8.33 | 0.05 | 0 | 0 | 0.69 | 43.75 | -73.15 | 0 | 0 | 0 | 2.40 | 0 | 0 | 33.17 | 63.79 | -75.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 16Q3 (12) | 2.37 | 508.62 | 41.07 | 0 | 100.0 | 0 | 0.48 | 118.18 | 159.26 | 0 | 0 | 0 | 0.00 | -100.0 | 0 | 20.25 | 51.19 | 142.01 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 16Q2 (11) | -0.58 | -109.03 | -126.36 | -0.16 | -200.0 | 0 | 0.22 | -74.42 | -65.62 | 0 | 0 | 0 | 2.49 | 0.0 | 0 | 13.40 | 0.0 | -53.95 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 16Q1 (10) | 6.42 | 234.38 | 109.12 | 0.16 | 0 | 0 | 0.86 | -66.54 | 56.36 | 0 | 0 | 0 | 2.49 | 0 | 0 | 13.40 | -89.99 | -25.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (9) | 1.92 | 14.29 | -17.24 | 0 | 0 | 0 | 2.57 | 417.28 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 133.85 | 377.62 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (8) | 1.68 | -23.64 | -45.45 | 0 | 0 | 0 | -0.81 | -226.56 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | -48.21 | -265.74 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (7) | 2.2 | -28.34 | 7.84 | 0 | 0 | 0 | 0.64 | 16.36 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 29.09 | 62.38 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (6) | 3.07 | 32.33 | 207.0 | 0 | 0 | 0 | 0.55 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 17.92 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (5) | 2.32 | -24.68 | -3.73 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q3 (4) | 3.08 | 50.98 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q2 (3) | 2.04 | 104.0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q1 (2) | 1.0 | -58.51 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q4 (1) | 2.41 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
