- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18Q3 (20) | 133.66 | 4.96 | 12.88 | 6.01 | 18.77 | 16.93 | 2.38 | 17.24 | 10.19 | 1.24 | 16.98 | 16.98 | 4.50 | 13.16 | 3.59 | 1.78 | 11.7 | -2.39 | 0.93 | 11.45 | 3.63 | 1867 | 0.0 | 4.83 |
| 18Q2 (19) | 127.34 | 8.31 | 14.07 | 5.06 | 3.27 | 6.3 | 2.03 | -7.31 | 14.04 | 1.06 | 1.92 | 12.77 | 3.97 | -4.66 | -6.81 | 1.59 | -14.42 | -0.02 | 0.83 | -5.9 | -1.15 | 1867 | 0 | 4.83 |
| 18Q1 (18) | 117.57 | 5.07 | 5.66 | 4.9 | 4.7 | 10.86 | 2.19 | -11.69 | 9.5 | 1.04 | -13.33 | 6.12 | 4.17 | -0.35 | 4.92 | 1.86 | -15.95 | 3.63 | 0.88 | -17.51 | 0.44 | 0 | -100.0 | -100.0 |
| 17Q4 (17) | 111.9 | -5.5 | 0.8 | 4.68 | -8.95 | -3.11 | 2.48 | 14.81 | 21.57 | 1.2 | 13.21 | 16.5 | 4.18 | -3.65 | -3.88 | 2.22 | 21.49 | 20.6 | 1.07 | 19.79 | 15.58 | 1781 | 0.0 | 0.0 |
| 17Q3 (16) | 118.41 | 6.07 | 18.93 | 5.14 | 7.98 | 17.89 | 2.16 | 21.35 | 20.0 | 1.06 | 12.77 | 32.5 | 4.34 | 1.8 | -0.88 | 1.82 | 14.4 | 0.9 | 0.90 | 6.31 | 11.41 | 1781 | 0.0 | 4.83 |
| 17Q2 (15) | 111.63 | 0.32 | 12.36 | 4.76 | 7.69 | 11.21 | 1.78 | -11.0 | 0.56 | 0.94 | -4.08 | 10.59 | 4.26 | 7.35 | -1.02 | 1.59 | -11.29 | -10.5 | 0.84 | -4.39 | -1.58 | 1781 | 0.0 | 4.83 |
| 17Q1 (14) | 111.27 | 0.23 | 22.42 | 4.42 | -8.49 | 0 | 2.0 | -1.96 | 5.26 | 0.98 | -4.85 | 0 | 3.97 | -8.7 | 0 | 1.80 | -2.19 | -14.02 | 0.88 | -5.08 | 0 | 1781 | 0.0 | 0 |
| 16Q4 (13) | 111.01 | 11.5 | 19.19 | 4.83 | 10.78 | 0 | 2.04 | 13.33 | -4.67 | 1.03 | 28.75 | 0 | 4.35 | -0.65 | 0 | 1.84 | 1.64 | -20.02 | 0.93 | 15.47 | 0 | 1781 | 4.83 | 0 |
| 16Q3 (12) | 99.56 | 0.21 | -1.02 | 4.36 | 1.87 | 0 | 1.8 | 1.69 | 4.65 | 0.8 | -5.88 | 0 | 4.38 | 1.65 | 0 | 1.81 | 1.48 | 5.73 | 0.80 | -6.08 | 0 | 1699 | 0.0 | 0 |
| 16Q2 (11) | 99.35 | 9.31 | 9.15 | 4.28 | 0 | 0 | 1.77 | -6.84 | 14.94 | 0.85 | 0 | 0 | 4.31 | 0 | 0 | 1.78 | -14.77 | 5.3 | 0.86 | 0 | 0 | 1699 | 0 | 0 |
| 16Q1 (10) | 90.89 | -2.42 | 21.35 | 0 | 0 | 0 | 1.9 | -11.21 | 19.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.09 | -9.02 | -1.53 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (9) | 93.14 | -7.41 | 21.82 | 0 | 0 | 0 | 2.14 | 24.42 | 28.92 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.30 | 34.37 | 5.83 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (8) | 100.59 | 10.51 | -1.18 | 0 | 0 | 0 | 1.72 | 11.69 | 6.83 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.71 | 1.06 | 8.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (7) | 91.02 | 21.52 | -27.39 | 0 | 0 | 0 | 1.54 | -3.14 | -29.03 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.69 | -20.3 | -2.26 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q1 (6) | 74.9 | -2.04 | -35.54 | 0 | 0 | 0 | 1.59 | -4.22 | -15.87 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.12 | -2.22 | 30.51 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q4 (5) | 76.46 | -24.88 | -38.25 | 0 | 0 | 0 | 1.66 | 3.11 | -23.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.17 | 37.26 | 23.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 14Q3 (4) | 101.79 | -18.8 | 0.0 | 0 | 0 | 0.0 | 1.61 | -25.81 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.58 | -8.63 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q2 (3) | 125.36 | 7.88 | 0.0 | 0 | 0 | 0.0 | 2.17 | 14.81 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.73 | 6.43 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q1 (2) | 116.2 | -6.15 | 0.0 | 0 | 0 | 0.0 | 1.89 | -12.9 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 1.63 | -7.19 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 13Q4 (1) | 123.82 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.17 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1.75 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
