- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19Q2 (20) | 0.08 | 60.0 | -84.31 | 0 | -100.0 | -100.0 | 0.04 | -60.0 | -20.0 | 0 | 0 | -100.0 | 0.00 | -100.0 | -100.0 | 50.00 | -75.0 | 410.0 | 0.00 | 0 | -100.0 | 9 | -77.5 | -93.79 |
| 19Q1 (19) | 0.05 | -70.59 | -89.8 | 0.01 | -50.0 | -66.67 | 0.1 | -47.37 | 66.67 | 0 | -100.0 | -100.0 | 20.00 | 70.0 | 226.67 | 200.00 | 78.95 | 1533.33 | 0.00 | -100.0 | -100.0 | 40 | -16.67 | 0 |
| 18Q4 (18) | 0.17 | 54.55 | -63.04 | 0.02 | -50.0 | 0 | 0.19 | 216.67 | 280.0 | 0.01 | 0.0 | 0.0 | 11.76 | -67.65 | 0 | 111.76 | 104.9 | 928.24 | 5.88 | -35.29 | 170.59 | 48 | -66.9 | -66.9 |
| 18Q3 (17) | 0.11 | -78.43 | -78.0 | 0.04 | 0.0 | 0.0 | 0.06 | 20.0 | -50.0 | 0.01 | 0.0 | 0.0 | 36.36 | 363.64 | 354.55 | 54.55 | 456.36 | 127.27 | 9.09 | 363.64 | 354.55 | 145 | 0.0 | -14.71 |
| 18Q2 (16) | 0.51 | 4.08 | -5.56 | 0.04 | 33.33 | 100.0 | 0.05 | -16.67 | 0.0 | 0.01 | 0.0 | 0.0 | 7.84 | 28.1 | 111.76 | 9.80 | -19.93 | 5.88 | 1.96 | -3.92 | 5.88 | 145 | 0 | -14.71 |
| 18Q1 (15) | 0.49 | 6.52 | -7.55 | 0.03 | 0 | 50.0 | 0.06 | 20.0 | 20.0 | 0.01 | 0.0 | 0.0 | 6.12 | 0 | 62.24 | 12.24 | 12.65 | 29.8 | 2.04 | -6.12 | 8.16 | 0 | -100.0 | -100.0 |
| 17Q4 (14) | 0.46 | -8.0 | -2.13 | 0 | -100.0 | -100.0 | 0.05 | -58.33 | 25.0 | 0.01 | 0.0 | 0.0 | 0.00 | -100.0 | -100.0 | 10.87 | -54.71 | 27.72 | 2.17 | 8.7 | 2.17 | 145 | -14.71 | -14.71 |
| 17Q3 (13) | 0.5 | -7.41 | -28.57 | 0.04 | 100.0 | -50.0 | 0.12 | 140.0 | 200.0 | 0.01 | 0.0 | 0.0 | 8.00 | 116.0 | -30.0 | 24.00 | 159.2 | 320.0 | 2.00 | 8.0 | 40.0 | 170 | 0.0 | -45.51 |
| 17Q2 (12) | 0.54 | 1.89 | -25.0 | 0.02 | 0.0 | -66.67 | 0.05 | 0.0 | 66.67 | 0.01 | 0.0 | 0.0 | 3.70 | -1.85 | -55.56 | 9.26 | -1.85 | 122.22 | 1.85 | -1.85 | 33.33 | 170 | 0.0 | -45.51 |
| 17Q1 (11) | 0.53 | 12.77 | -37.65 | 0.02 | -50.0 | 0 | 0.05 | 25.0 | -16.67 | 0.01 | 0.0 | 0 | 3.77 | -55.66 | 0 | 9.43 | 10.85 | 33.65 | 1.89 | -11.32 | 0 | 170 | 0.0 | 0 |
| 16Q4 (10) | 0.47 | -32.86 | -67.81 | 0.04 | -50.0 | 0 | 0.04 | 0.0 | -42.86 | 0.01 | 0.0 | 0 | 8.51 | -25.53 | 0 | 8.51 | 48.94 | 77.51 | 2.13 | 48.94 | 0 | 170 | -45.51 | 0 |
| 16Q3 (9) | 0.7 | -2.78 | -58.58 | 0.08 | 33.33 | 0 | 0.04 | 33.33 | -42.86 | 0.01 | 0.0 | 0 | 11.43 | 37.14 | 0 | 5.71 | 37.14 | 37.96 | 1.43 | 2.86 | 0 | 312 | 0.0 | 0 |
| 16Q2 (8) | 0.72 | -15.29 | -77.57 | 0.06 | 0 | 0 | 0.03 | -50.0 | -62.5 | 0.01 | 0 | 0 | 8.33 | 0 | 0 | 4.17 | -40.97 | 67.19 | 1.39 | 0 | 0 | 312 | 0 | 0 |
| 16Q1 (7) | 0.85 | -41.78 | -53.55 | 0 | 0 | 0 | 0.06 | -14.29 | -25.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 7.06 | 47.23 | 61.47 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q4 (6) | 1.46 | -13.61 | 8.96 | 0 | 0 | 0 | 0.07 | 0.0 | -12.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.79 | 15.75 | -19.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q3 (5) | 1.69 | -47.35 | 18.18 | 0 | 0 | 0 | 0.07 | -12.5 | 0.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.14 | 66.2 | -15.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 15Q2 (4) | 3.21 | 75.41 | 0.0 | 0 | 0 | 0.0 | 0.08 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 2.49 | -42.99 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 15Q1 (3) | 1.83 | 36.57 | 0.0 | 0 | 0 | 0.0 | 0.08 | 0.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 4.37 | -26.78 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q4 (2) | 1.34 | -6.29 | 0.0 | 0 | 0 | 0.0 | 0.08 | 14.29 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 5.97 | 21.96 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 14Q3 (1) | 1.43 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 4.90 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
