- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 6255.29 | 14.41 | -0.0 | 29.76 | 15.66 | -0.5 | 182.35 | 21.58 | 7.54 | 504.1 | -1.42 | 13.06 | 0.48 | 1.09 | -0.5 | 2.92 | 6.27 | 7.54 | 8.06 | -13.84 | 13.06 | 73090 | 0.0 | 0.0 |
| 23Q3 (19) | 5467.33 | 13.7 | -10.83 | 25.73 | 8.75 | -5.06 | 149.98 | 5.9 | 3.44 | 511.38 | 22.74 | 18.99 | 0.47 | -4.36 | 6.48 | 2.74 | -6.87 | 16.01 | 9.35 | 7.94 | 33.44 | 73090 | 0.0 | 12.18 |
| 23Q2 (18) | 4808.41 | -5.46 | -9.98 | 23.66 | -11.58 | 9.69 | 141.63 | 5.1 | 22.42 | 416.65 | 6.4 | 5.08 | 0.49 | -6.47 | 21.85 | 2.95 | 11.17 | 35.99 | 8.67 | 12.56 | 16.73 | 73090 | 0.0 | 12.18 |
| 23Q1 (17) | 5086.33 | -18.69 | 3.58 | 26.76 | -10.53 | 29.71 | 134.76 | -20.53 | 28.34 | 391.57 | -12.18 | 8.62 | 0.53 | 10.03 | 25.24 | 2.65 | -2.26 | 23.91 | 7.70 | 8.01 | 4.87 | 73090 | 0.0 | 12.18 |
| 22Q4 (16) | 6255.32 | 2.02 | 42.75 | 29.91 | 10.37 | 50.3 | 169.57 | 16.95 | 24.24 | 445.87 | 3.74 | 38.31 | 0.48 | 8.18 | 5.29 | 2.71 | 14.64 | -12.97 | 7.13 | 1.69 | -3.12 | 73090 | 12.18 | 12.18 |
| 22Q3 (15) | 6131.43 | 14.79 | 47.86 | 27.1 | 25.64 | 46.25 | 144.99 | 25.33 | 62.36 | 429.78 | 8.4 | 39.24 | 0.44 | 9.45 | -1.09 | 2.36 | 9.18 | 9.81 | 7.01 | -5.57 | -5.83 | 65152 | 0.0 | 14.64 |
| 22Q2 (14) | 5341.41 | 8.77 | 43.53 | 21.57 | 4.56 | 14.55 | 115.69 | 10.18 | 47.81 | 396.49 | 9.99 | 28.43 | 0.40 | -3.87 | -20.19 | 2.17 | 1.3 | 2.98 | 7.42 | 1.12 | -10.52 | 65152 | 0.0 | 14.64 |
| 22Q1 (13) | 4910.76 | 12.07 | 35.5 | 20.63 | 3.67 | 12.67 | 105.0 | -23.07 | 60.94 | 360.49 | 11.82 | 17.21 | 0.42 | -7.5 | -16.85 | 2.14 | -31.36 | 18.78 | 7.34 | -0.22 | -13.5 | 65152 | 0.0 | 14.64 |
| 21Q4 (12) | 4381.89 | 5.67 | 21.2 | 19.9 | 7.39 | -0.15 | 136.49 | 52.84 | 113.67 | 322.38 | 4.44 | 7.68 | 0.45 | 1.63 | -17.62 | 3.11 | 44.64 | 76.29 | 7.36 | -1.16 | -11.16 | 65152 | 14.64 | 14.64 |
| 21Q3 (11) | 4146.7 | 11.43 | 16.34 | 18.53 | -1.59 | -4.24 | 89.3 | 14.09 | -3.7 | 308.67 | -0.02 | 3.99 | 0.45 | -11.68 | -17.69 | 2.15 | 2.39 | -17.23 | 7.44 | -10.27 | -10.62 | 56831 | 0.0 | 10.79 |
| 21Q2 (10) | 3721.45 | 2.69 | 19.78 | 18.83 | 2.84 | 8.66 | 78.27 | 19.97 | 13.53 | 308.73 | 0.38 | 24.02 | 0.51 | 0.15 | -9.29 | 2.10 | 16.83 | -5.21 | 8.30 | -2.25 | 3.54 | 56831 | 0.0 | 10.79 |
| 21Q1 (9) | 3624.1 | 0.24 | 16.68 | 18.31 | -8.13 | 26.19 | 65.24 | 2.13 | 10.52 | 307.56 | 2.73 | 23.18 | 0.51 | -8.35 | 8.15 | 1.80 | 1.88 | -5.28 | 8.49 | 2.48 | 5.57 | 56831 | 0.0 | 16.57 |
| 20Q4 (8) | 3615.33 | 1.43 | 13.96 | 19.93 | 3.0 | 10.17 | 63.88 | -31.11 | -14.8 | 299.4 | 0.86 | 16.79 | 0.55 | 1.54 | -3.33 | 1.77 | -32.08 | -25.24 | 8.28 | -0.56 | 2.48 | 56831 | 10.79 | 16.57 |
| 20Q3 (7) | 3564.26 | 14.72 | 21.63 | 19.35 | 11.66 | 21.16 | 92.73 | 34.51 | 59.6 | 296.84 | 19.25 | 23.83 | 0.54 | -2.67 | -0.38 | 2.60 | 17.25 | 31.22 | 8.33 | 3.95 | 1.81 | 51297 | 0.0 | 5.22 |
| 20Q2 (6) | 3106.98 | 0.03 | 28.92 | 17.33 | 19.43 | 16.86 | 68.94 | 16.79 | 60.77 | 248.93 | -0.3 | 16.36 | 0.56 | 19.4 | -9.36 | 2.22 | 16.75 | 24.71 | 8.01 | -0.34 | -9.75 | 51297 | 5.22 | 5.22 |
| 20Q1 (5) | 3105.97 | -2.09 | 42.02 | 14.51 | -19.79 | -0.62 | 59.03 | -21.27 | 42.55 | 249.69 | -2.6 | 22.3 | 0.47 | -18.08 | -30.02 | 1.90 | -19.59 | 0.38 | 8.04 | -0.52 | -13.89 | 48752 | 0.0 | 0.0 |
| 19Q4 (4) | 3172.37 | 8.26 | 0.0 | 18.09 | 13.27 | 0.0 | 74.98 | 29.05 | 0.0 | 256.36 | 6.94 | 0.0 | 0.57 | 4.64 | 0.0 | 2.36 | 19.21 | 0.0 | 8.08 | -1.21 | 0.0 | 48752 | 0.0 | 0.0 |
| 19Q3 (3) | 2930.45 | 21.6 | 0.0 | 15.97 | 7.69 | 0.0 | 58.1 | 35.49 | 0.0 | 239.72 | 12.05 | 0.0 | 0.54 | -11.44 | 0.0 | 1.98 | 11.43 | 0.0 | 8.18 | -7.85 | 0.0 | 48752 | 0.0 | 0.0 |
| 19Q2 (2) | 2409.98 | 10.19 | 0.0 | 14.83 | 1.58 | 0.0 | 42.88 | 3.55 | 0.0 | 213.94 | 4.79 | 0.0 | 0.62 | -7.82 | 0.0 | 1.78 | -6.03 | 0.0 | 8.88 | -4.91 | 0.0 | 48752 | 0.0 | 0.0 |
| 19Q1 (1) | 2187.04 | 0.0 | 0.0 | 14.6 | 0.0 | 0.0 | 41.41 | 0.0 | 0.0 | 204.17 | 0.0 | 0.0 | 0.67 | 0.0 | 0.0 | 1.89 | 0.0 | 0.0 | 9.34 | 0.0 | 0.0 | 48752 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 21617.4 | -4.51 | 105.91 | 6.76 | 608.73 | 13.73 | 1823.7 | 11.7 | 0.49 | 11.81 | 2.82 | 19.1 | 8.44 | 16.98 | 73090 | 0.0 |
| 2022 (9) | 22638.9 | 42.61 | 99.2 | 31.23 | 535.25 | 44.94 | 1632.62 | 30.89 | 0.44 | -7.98 | 2.36 | 1.63 | 7.21 | -8.22 | 73090 | 12.18 |
| 2021 (8) | 15874.2 | 18.53 | 75.59 | 6.27 | 369.3 | 29.77 | 1247.35 | 13.93 | 0.48 | -10.34 | 2.33 | 9.48 | 7.86 | -3.88 | 65152 | 14.64 |
| 2020 (7) | 13392.6 | 25.17 | 71.13 | 12.03 | 284.58 | 30.92 | 1094.86 | 19.76 | 0.53 | -10.49 | 2.12 | 4.6 | 8.18 | -4.32 | 56831 | 10.79 |
| 2019 (6) | 10699.8 | 3.73 | 63.49 | 6.03 | 217.37 | 7.26 | 914.19 | 6.43 | 0.59 | 2.21 | 2.03 | 3.4 | 8.54 | 2.6 | 51297 | 5.22 |
| 2018 (5) | 10314.7 | 5.53 | 59.88 | 0.27 | 202.66 | -4.39 | 858.96 | 6.4 | 0.58 | -4.98 | 1.96 | -9.4 | 8.33 | 0.82 | 48752 | 0.31 |
| 2017 (4) | 9774.47 | 3.11 | 59.72 | 1.2 | 211.97 | 7.08 | 807.32 | 13.37 | 0.61 | -1.85 | 2.17 | 3.84 | 8.26 | 9.95 | 48602 | 3.48 |
| 2016 (3) | 9479.38 | 12.38 | 59.01 | 4.17 | 197.96 | 14.71 | 712.08 | 8.64 | 0.62 | -7.31 | 2.09 | 2.07 | 7.51 | -3.33 | 46968 | 3.75 |
| 2015 (2) | 8434.97 | 10.58 | 56.65 | 11.36 | 172.57 | -8.85 | 655.45 | 15.34 | 0.67 | 0.71 | 2.05 | -17.57 | 7.77 | 4.3 | 45272 | 3.86 |
| 2014 (1) | 7628.06 | 27.77 | 50.87 | 12.62 | 189.33 | 0.02 | 568.29 | 18.1 | 0.67 | 0 | 2.48 | 0 | 7.45 | 0 | 43591 | 7.68 |
