玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)73.106.53-1.5826.6018.88.0427.193.3116.8529.252.8858.973.62-1.3647.763.225.2351.170.110.0-8.3329.410.9613.1214.1828.561.5896.4313.2-11.293.57-75.89182.1435.930.2-10.33
23Q3 (19)68.624.4-6.422.3911.78-22.4226.328.58-23.6928.430.781.53.674.56-25.13.065.15-19.050.1110.0-15.3829.137.17-20.4311.03-62.61-33.6385.191.413.8214.81-7.41-3.735.86-0.190.03
23Q2 (18)65.73-8.44-6.0920.03-19.75-38.7124.24-16.53-31.228.2116.96-1.333.5123.59-48.02.9116.4-42.150.100.0-44.4427.18-14.2-26.5629.50118.84-33.0284.00-2.56-9.2816.0016.0116.035.93-2.2819.13
23Q1 (17)71.79-3.342.2424.961.38-26.729.0424.8-22.2924.1231.09-20.052.8415.92-61.572.5017.37-57.980.10-16.67-50.031.6821.85-18.5413.48-3.44-46.4486.21-20.69-5.9613.79417.2465.5236.77-8.2423.39
22Q4 (16)74.271.315.2324.62-14.69-31.6723.27-32.5394.2418.40-34.31164.752.45-50.052.172.13-43.6561.360.12-7.69-36.8426.00-28.9872.5313.96-16.0-41.05108.7032.47-63.08-4.35-128.2697.7640.0711.7750.58
22Q3 (15)73.314.743.7928.86-11.69-12.9434.49-2.14.1128.01-2.035.184.90-27.41-19.83.78-24.85-24.850.13-27.78-31.5836.61-1.081.3816.62-62.26-24.1482.05-11.38-17.9515.38107.69035.8518.8717.62
22Q2 (14)69.99-0.333.532.68-4.0229.3235.23-5.7339.7528.59-5.2428.386.75-8.6625.935.03-15.4612.530.18-10.0-10.037.01-4.8330.4144.0474.97105.3192.591.01-7.417.41-11.11030.161.21-14.25
22Q1 (13)70.22-0.518.3334.05-5.542.8937.37211.9456.8230.17334.160.827.39359.0191.455.95350.7681.40.205.2617.6538.89158.0641.4225.176.2936.3591.67-68.87-8.338.33104.29029.8011.99-3.93
21Q4 (12)70.58-0.079.5836.038.6984.8611.98-63.84-1.076.95-73.9-21.651.61-73.65-46.861.32-73.76-50.00.190.0-36.6715.07-58.27-12.3323.688.0834.09294.44194.4483.03-194.440-219.4426.61-12.7-20.31
21Q3 (11)70.634.45033.1531.18033.1331.42026.6319.5806.1113.9905.0312.5300.19-5.0036.1127.24021.912.140100.000.000.000030.48-13.340
21Q2 (10)67.624.32025.276.04025.215.79022.2718.7105.3638.8604.4736.2800.2017.65028.383.2021.4516.20100.000.000.000035.1713.380
21Q1 (9)64.820.64023.8322.27023.8396.78018.76111.503.8627.3903.2824.2400.17-43.33027.5059.98018.464.530100.00-37.8400.00100.0031.02-7.10
20Q4 (8)64.410019.490012.11008.87003.03002.64000.300017.190017.6600160.8700-60.870033.3900
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)69.80-2.4723.48-23.672.2016.1926.69-20.2327.511.8113.32-30.8811.69-28.410.42-30.029.34-17.6114.181.5888.07-3.7711.9350.790.21-33.1336.129.03
2022 (9)71.574.3830.763.151.89-3.9333.4642.3827.0245.0319.2711.016.3313.40.60-22.0835.6133.3713.96-41.0591.53-27.777.9100.31-18.5733.137.5
2021 (8)68.574.129.8250.451.97-25.2923.5045.618.6344.6417.3699.3114.4090.730.7732.7626.7026.4823.6834.09126.723.06-26.7200.38-94.130.82-10.85
2020 (7)65.87-3.319.8224.422.64-5.616.14-2.612.88-3.598.7113.567.5510.70.5813.7321.11-4.2617.6626.59122.9527.77-22.9506.48034.57-9.86
2019 (6)68.12-1.7615.932.712.8018.9916.57-2.9313.36-4.847.672.686.820.890.516.2522.05-0.4513.9520.8896.236.693.77-61.510.00038.351.16
2018 (5)69.343.5215.5191.482.35-4.717.07149.5614.04201.947.47217.876.76218.870.484.3522.1549.7611.5420.2190.20-25.499.8000.00037.910.82
2017 (4)66.980.548.10-10.992.4610.926.84-28.154.65-29.332.35-35.442.12-34.970.46-8.014.79-13.719.60-20.66121.0525.23-21.0500.00037.60-3.49
2016 (3)66.622.519.1083.12.22-5.719.5242.946.58-0.753.6410.33.268.310.5011.1117.1415.7312.109.396.6728.893.33-86.670.00038.96-3.4
2015 (2)64.992.824.97-28.082.36-2.026.66-45.96.63-35.763.30-31.253.01-32.050.454.6514.81-31.5911.0727.2475.0035.025.00-43.750.00040.3316.19
2014 (1)63.2106.9102.41012.31010.3204.8004.4300.43021.6508.70055.56044.4400.00034.710

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