- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.02 | -0.97 | 2.0 | 0.18 | 0.0 | 0.0 | 0.13 | 0.0 | 8.33 | 0.16 | 0.0 | -15.79 | 17.65 | 0.98 | -1.96 | 12.75 | 0.98 | 6.21 | 15.69 | 0.98 | -17.44 | 0 | 0 | 0 |
| 23Q3 (19) | 1.03 | 0.0 | -8.04 | 0.18 | 0.0 | 0.0 | 0.13 | 0.0 | -7.14 | 0.16 | 6.67 | -5.88 | 17.48 | 0.0 | 8.74 | 12.62 | 0.0 | 0.97 | 15.53 | 6.67 | 2.34 | 0 | 0 | 0 |
| 23Q2 (18) | 1.03 | 1.98 | -33.12 | 0.18 | 0.0 | -14.29 | 0.13 | 0.0 | -27.78 | 0.15 | -6.25 | -21.05 | 17.48 | -1.94 | 28.16 | 12.62 | -1.94 | 7.98 | 14.56 | -8.07 | 18.04 | 0 | 0 | 0 |
| 23Q1 (17) | 1.01 | 1.0 | -37.65 | 0.18 | 0.0 | -14.29 | 0.13 | 8.33 | -27.78 | 0.16 | -15.79 | -15.79 | 17.82 | -0.99 | 37.48 | 12.87 | 7.26 | 15.84 | 15.84 | -16.62 | 35.07 | 0 | 0 | 0 |
| 22Q4 (16) | 1.0 | -10.71 | -31.51 | 0.18 | 0.0 | 0.0 | 0.12 | -14.29 | -14.29 | 0.19 | 11.76 | 5.56 | 18.00 | 12.0 | 46.0 | 12.00 | -4.0 | 25.14 | 19.00 | 25.18 | 54.11 | 0 | 0 | 0 |
| 22Q3 (15) | 1.12 | -27.27 | -22.22 | 0.18 | -14.29 | -10.0 | 0.14 | -22.22 | -6.67 | 0.17 | -10.53 | -10.53 | 16.07 | 17.86 | 15.71 | 12.50 | 6.94 | 20.0 | 15.18 | 23.03 | 15.04 | 0 | 0 | 0 |
| 22Q2 (14) | 1.54 | -4.94 | 4.05 | 0.21 | 0.0 | -4.55 | 0.18 | 0.0 | -5.26 | 0.19 | 0.0 | -13.64 | 13.64 | 5.19 | -8.26 | 11.69 | 5.19 | -8.95 | 12.34 | 5.19 | -17.0 | 0 | 0 | 0 |
| 22Q1 (13) | 1.62 | 10.96 | 35.0 | 0.21 | 16.67 | 23.53 | 0.18 | 28.57 | 50.0 | 0.19 | 5.56 | -5.0 | 12.96 | 5.14 | -8.5 | 11.11 | 15.87 | 11.11 | 11.73 | -4.87 | -29.63 | 0 | 0 | 0 |
| 21Q4 (12) | 1.46 | 1.39 | -23.96 | 0.18 | -10.0 | -40.0 | 0.14 | -6.67 | -36.36 | 0.18 | -5.26 | -47.06 | 12.33 | -11.23 | -21.1 | 9.59 | -7.95 | -16.31 | 12.33 | -6.56 | -30.38 | 0 | 0 | 0 |
| 21Q3 (11) | 1.44 | -2.7 | 0 | 0.2 | -9.09 | 0 | 0.15 | -21.05 | 0 | 0.19 | -13.64 | 0 | 13.89 | -6.57 | 0 | 10.42 | -18.86 | 0 | 13.19 | -11.24 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 1.48 | 23.33 | 0 | 0.22 | 29.41 | 0 | 0.19 | 58.33 | 0 | 0.22 | 10.0 | 0 | 14.86 | 4.93 | 0 | 12.84 | 28.38 | 0 | 14.86 | -10.81 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 1.2 | -37.5 | 0 | 0.17 | -43.33 | 0 | 0.12 | -45.45 | 0 | 0.2 | -41.18 | 0 | 14.17 | -9.33 | 0 | 10.00 | -12.73 | 0 | 16.67 | -5.88 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 1.92 | 0 | 0 | 0.3 | 0 | 0 | 0.22 | 0 | 0 | 0.34 | 0 | 0 | 15.62 | 0 | 0 | 11.46 | 0 | 0 | 17.71 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4.09 | -22.54 | 0.72 | -8.86 | 0.53 | -14.52 | 0.64 | -13.51 | 17.60 | 17.66 | 12.96 | 10.36 | 15.65 | 11.65 | 0 | 0 |
| 2022 (9) | 5.28 | -5.38 | 0.79 | 2.6 | 0.62 | 3.33 | 0.74 | -6.33 | 14.96 | 8.43 | 11.74 | 9.2 | 14.02 | -1.01 | 0 | 0 |
| 2021 (8) | 5.58 | 47.23 | 0.77 | 28.33 | 0.6 | 33.33 | 0.79 | 14.49 | 13.80 | -12.83 | 10.75 | -9.44 | 14.16 | -22.24 | 0 | 0 |
| 2020 (7) | 3.79 | 17.7 | 0.6 | 7.14 | 0.45 | 4.65 | 0.69 | 0.0 | 15.83 | -8.97 | 11.87 | -11.09 | 18.21 | -15.04 | 0 | 0 |
| 2019 (6) | 3.22 | 8.05 | 0.56 | 0.0 | 0.43 | 4.88 | 0.69 | 9.52 | 17.39 | -7.45 | 13.35 | -2.94 | 21.43 | 1.36 | 0 | 0 |
| 2018 (5) | 2.98 | 4.93 | 0.56 | 7.69 | 0.41 | 2.5 | 0.63 | -16.0 | 18.79 | 2.63 | 13.76 | -2.32 | 21.14 | -19.95 | 65 | 0.0 |
| 2017 (4) | 2.84 | -9.84 | 0.52 | -1.89 | 0.4 | 2.56 | 0.75 | -15.73 | 18.31 | 8.82 | 14.08 | 13.76 | 26.41 | -6.53 | 65 | 0.0 |
| 2016 (3) | 3.15 | 6.06 | 0.53 | 6.0 | 0.39 | 2.63 | 0.89 | -1.11 | 16.83 | -0.06 | 12.38 | -3.23 | 28.25 | -6.76 | 65 | 0.0 |
| 2015 (2) | 2.97 | 2.06 | 0.5 | 13.64 | 0.38 | 0.0 | 0.9 | 9.76 | 16.84 | 11.34 | 12.79 | -2.02 | 30.30 | 7.54 | 65 | 0.0 |
| 2014 (1) | 2.91 | 0 | 0.44 | 0 | 0.38 | 0 | 0.82 | 0 | 15.12 | 0 | 13.06 | 0 | 28.18 | 0 | 65 | 0 |
