- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 12.04 | -18.76 | 2.99 | 0.55 | 19.57 | 37.5 | 1.38 | 11.29 | 24.32 | 0.55 | 0.0 | 0.0 | 4.57 | 47.17 | 33.5 | 11.46 | 36.99 | 20.71 | 4.57 | 23.09 | -2.91 | 919 | 0.0 | 0.0 |
| 23Q3 (19) | 14.82 | 41.41 | 12.1 | 0.46 | 9.52 | -17.86 | 1.24 | 0.81 | 5.08 | 0.55 | 7.84 | -3.51 | 3.10 | -22.55 | -26.73 | 8.37 | -28.71 | -6.26 | 3.71 | -23.74 | -13.93 | 919 | 0.0 | 4.79 |
| 23Q2 (18) | 10.48 | 12.69 | -45.36 | 0.42 | 20.0 | -10.64 | 1.23 | 6.03 | 29.47 | 0.51 | 4.08 | 13.33 | 4.01 | 6.49 | 63.55 | 11.74 | -5.9 | 136.96 | 4.87 | -7.64 | 107.42 | 919 | 0.0 | 4.79 |
| 23Q1 (17) | 9.3 | -20.44 | -41.03 | 0.35 | -12.5 | -18.6 | 1.16 | 4.5 | 30.34 | 0.49 | -10.91 | 4.26 | 3.76 | 9.99 | 38.02 | 12.47 | 31.36 | 121.01 | 5.27 | 11.99 | 76.79 | 919 | 0.0 | 4.79 |
| 22Q4 (16) | 11.69 | -11.57 | -21.01 | 0.4 | -28.57 | -4.76 | 1.11 | -5.93 | 42.31 | 0.55 | -3.51 | 17.02 | 3.42 | -19.22 | 20.58 | 9.50 | 6.38 | 80.17 | 4.70 | 9.12 | 48.15 | 919 | 4.79 | 4.79 |
| 22Q3 (15) | 13.22 | -31.07 | -6.97 | 0.56 | 19.15 | 21.74 | 1.18 | 24.21 | 14.56 | 0.57 | 26.67 | 39.02 | 4.24 | 72.87 | 30.86 | 8.93 | 80.21 | 23.14 | 4.31 | 83.77 | 49.44 | 877 | 0.0 | -9.87 |
| 22Q2 (14) | 19.18 | 21.62 | 7.87 | 0.47 | 9.3 | 6.82 | 0.95 | 6.74 | -1.04 | 0.45 | -4.26 | 15.38 | 2.45 | -10.13 | -0.98 | 4.95 | -12.24 | -8.26 | 2.35 | -21.28 | 6.96 | 877 | 0.0 | -9.87 |
| 22Q1 (13) | 15.77 | 6.55 | -6.69 | 0.43 | 2.38 | -2.27 | 0.89 | 14.1 | 0.0 | 0.47 | 0.0 | 30.56 | 2.73 | -3.92 | 4.73 | 5.64 | 7.08 | 7.17 | 2.98 | -6.15 | 39.91 | 877 | 0.0 | -9.87 |
| 21Q4 (12) | 14.8 | 4.15 | -20.22 | 0.42 | -8.7 | -6.67 | 0.78 | -24.27 | -17.02 | 0.47 | 14.63 | 34.29 | 2.84 | -12.34 | 16.98 | 5.27 | -27.29 | 4.0 | 3.18 | 10.06 | 68.31 | 877 | -9.87 | -9.87 |
| 21Q3 (11) | 14.21 | -20.08 | -9.72 | 0.46 | 4.55 | 21.05 | 1.03 | 7.29 | 24.1 | 0.41 | 5.13 | 13.89 | 3.24 | 30.81 | 34.09 | 7.25 | 34.25 | 37.46 | 2.89 | 31.54 | 26.15 | 973 | 0.0 | 8.47 |
| 21Q2 (10) | 17.78 | 5.21 | 52.62 | 0.44 | 0.0 | 37.5 | 0.96 | 7.87 | 29.73 | 0.39 | 8.33 | 21.88 | 2.47 | -4.95 | -9.91 | 5.40 | 2.53 | -15.0 | 2.19 | 2.97 | -20.14 | 973 | 0.0 | 8.47 |
| 21Q1 (9) | 16.9 | -8.89 | 92.7 | 0.44 | -2.22 | 29.41 | 0.89 | -5.32 | 18.67 | 0.36 | 2.86 | 28.57 | 2.60 | 7.32 | -32.84 | 5.27 | 3.92 | -38.42 | 2.13 | 12.9 | -33.28 | 973 | 0.0 | -0.92 |
| 20Q4 (8) | 18.55 | 17.85 | 11.81 | 0.45 | 18.42 | -10.0 | 0.94 | 13.25 | -12.15 | 0.35 | -2.78 | 12.9 | 2.43 | 0.48 | -19.51 | 5.07 | -3.9 | -21.43 | 1.89 | -17.51 | 0.97 | 973 | 8.47 | -0.92 |
| 20Q3 (7) | 15.74 | 35.11 | 21.26 | 0.38 | 18.75 | 11.76 | 0.83 | 12.16 | 5.06 | 0.36 | 12.5 | 20.0 | 2.41 | -12.11 | -7.83 | 5.27 | -16.98 | -13.36 | 2.29 | -16.73 | -1.04 | 897 | 0.0 | -8.66 |
| 20Q2 (6) | 11.65 | 32.84 | 14.89 | 0.32 | -5.88 | -25.58 | 0.74 | -1.33 | -6.33 | 0.32 | 14.29 | -5.88 | 2.75 | -29.15 | -35.23 | 6.35 | -25.72 | -18.47 | 2.75 | -13.97 | -18.08 | 897 | -8.66 | -8.66 |
| 20Q1 (5) | 8.77 | -47.14 | -18.19 | 0.34 | -32.0 | -19.05 | 0.75 | -29.91 | 4.17 | 0.28 | -9.68 | -6.67 | 3.88 | 28.63 | -1.05 | 8.55 | 32.59 | 27.33 | 3.19 | 70.86 | 14.09 | 982 | 0.0 | 0.0 |
| 19Q4 (4) | 16.59 | 27.81 | 0.0 | 0.5 | 47.06 | 0.0 | 1.07 | 35.44 | 0.0 | 0.31 | 3.33 | 0.0 | 3.01 | 15.06 | 0.0 | 6.45 | 5.97 | 0.0 | 1.87 | -19.15 | 0.0 | 982 | 0.0 | 0.0 |
| 19Q3 (3) | 12.98 | 28.01 | 0.0 | 0.34 | -20.93 | 0.0 | 0.79 | 0.0 | 0.0 | 0.3 | -11.76 | 0.0 | 2.62 | -38.23 | 0.0 | 6.09 | -21.88 | 0.0 | 2.31 | -31.07 | 0.0 | 982 | 0.0 | 0.0 |
| 19Q2 (2) | 10.14 | -5.41 | 0.0 | 0.43 | 2.38 | 0.0 | 0.79 | 9.72 | 0.0 | 0.34 | 13.33 | 0.0 | 4.24 | 8.24 | 0.0 | 7.79 | 16.0 | 0.0 | 3.35 | 19.82 | 0.0 | 982 | 0.0 | 0.0 |
| 19Q1 (1) | 10.72 | 0.0 | 0.0 | 0.42 | 0.0 | 0.0 | 0.72 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 3.92 | 0.0 | 0.0 | 6.72 | 0.0 | 0.0 | 2.80 | 0.0 | 0.0 | 982 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 46.64 | -22.07 | 1.78 | -4.3 | 5.01 | 21.6 | 2.11 | 3.43 | 3.82 | 22.8 | 10.74 | 56.04 | 4.52 | 32.73 | 919 | 0.0 |
| 2022 (9) | 59.85 | -6.03 | 1.86 | 5.68 | 4.12 | 12.88 | 2.04 | 25.15 | 3.11 | 12.46 | 6.88 | 20.12 | 3.41 | 33.18 | 919 | 4.79 |
| 2021 (8) | 63.69 | 16.41 | 1.76 | 18.12 | 3.65 | 11.62 | 1.63 | 25.38 | 2.76 | 1.47 | 5.73 | -4.12 | 2.56 | 7.71 | 877 | -9.87 |
| 2020 (7) | 54.71 | 8.49 | 1.49 | -11.83 | 3.27 | -2.97 | 1.3 | 3.17 | 2.72 | -18.73 | 5.98 | -10.56 | 2.38 | -4.9 | 973 | 8.47 |
| 2019 (6) | 50.43 | -16.55 | 1.69 | -15.5 | 3.37 | 6.31 | 1.26 | -17.11 | 3.35 | 1.26 | 6.68 | 27.39 | 2.50 | -0.67 | 897 | -8.66 |
| 2018 (5) | 60.43 | 41.99 | 2.0 | 29.87 | 3.17 | 24.8 | 1.52 | 21.6 | 3.31 | -8.53 | 5.25 | -12.1 | 2.52 | -14.36 | 982 | -4.47 |
| 2017 (4) | 42.56 | 33.12 | 1.54 | 25.2 | 2.54 | 13.9 | 1.25 | 30.21 | 3.62 | -5.95 | 5.97 | -14.44 | 2.94 | -2.19 | 1028 | 3.94 |
| 2016 (3) | 31.97 | 9.22 | 1.23 | 36.67 | 2.23 | -2.19 | 0.96 | -6.8 | 3.85 | 25.12 | 6.98 | -10.45 | 3.00 | -14.67 | 989 | 13.81 |
| 2015 (2) | 29.27 | -4.6 | 0.9 | -1.1 | 2.28 | 1.33 | 1.03 | 71.67 | 3.07 | 3.67 | 7.79 | 6.21 | 3.52 | 79.94 | 869 | 8.08 |
| 2014 (1) | 30.68 | 45.06 | 0.91 | 82.0 | 2.25 | 16.58 | 0.6 | 5.26 | 2.97 | 0 | 7.33 | 0 | 1.96 | 0 | 804 | -10.47 |
