玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)53.9815.96-28.4733.97-3.08-44.322.44-10.92-59.5523.954.95-53.621.07-9.32-68.150.72-4.0-60.00.020.0-33.3336.721.38-41.73108.871.735.73151.709.3237.99-51.70-31.88-420.446.0721.1628.06
23Q3 (19)46.55-1.67-4.7935.0567.6218.6525.19341.9345.3522.82964.3937.31.181785.71145.830.75476.92102.70.02100.0100.036.2243.677.1107.021.03.22138.77-62.53-18.31-39.2185.543.895.01-41.61-42.48
23Q2 (18)47.34-11.38-8.8920.91-33.7-33.985.70-65.66-77.13-2.64-116.77-117.84-0.07-120.0-109.720.13-60.61-72.920.010.0-50.025.21-36.48-25.92105.961.47-1.34370.3794.29191.42-270.37-198.34-897.918.58-25.3968.24
23Q1 (17)53.42-29.2113.6431.54-48.291.3816.60-70.07-37.1715.74-69.52-34.960.35-89.58-75.860.33-81.67-59.260.01-66.67-66.6739.69-37.0219.19104.421.41-2.09190.6273.461.44-90.62-812.19-412.2311.50142.62152.75
22Q4 (16)75.4654.3577.2660.99106.4789.755.47220.0884.2951.64210.7186.73.36600.0-9.191.80386.49-1.640.03200.0-50.063.0286.3488.97102.97-0.68-7.11109.93-35.292.92-9.9385.78-45.864.74-45.5896.68
22Q3 (15)48.89-5.9118.3529.54-6.73-8.017.33-30.46-42.6516.6212.3-40.220.48-33.33-73.030.37-22.92-58.890.01-50.0-66.6733.82-0.62-8.17103.68-3.46-14.0169.8833.6659.86-69.88-157.92-1014.398.7170.78127.42
22Q2 (14)51.9610.5339.1231.671.88.0924.92-5.68-8.3514.80-38.84-30.250.72-50.34-75.00.48-40.74-65.960.02-33.33-66.6734.032.1912.79107.400.7-15.92127.097.6417.9-27.09-53.14-247.295.1012.09144.02
22Q1 (13)47.0110.4315.4231.11-3.23-1.826.42-12.23-8.3924.20-12.51-7.421.45-60.81-42.460.81-55.74-36.720.03-50.0-25.033.30-0.150.12106.65-3.79-5.64118.0810.557.41-17.69-159.76-78.224.5588.840.0
21Q4 (12)42.573.0520.4932.150.1235.3730.10-0.439.1627.66-0.541.483.70107.8719.351.83103.3320.390.06100.0-14.2933.35-9.4534.91110.85-8.05-8.26106.810.51-2.81-6.81-8.6231.192.41-37.083.43
21Q3 (11)41.3110.628.6132.119.5924.8930.2211.1428.8227.8031.0126.651.78-38.19-53.770.90-36.17-49.440.03-50.0-57.1436.8322.0738.82120.56-5.61-3.68106.27-1.42-2.99-6.2719.6234.333.8383.25109.29
21Q2 (10)37.35-8.314.4329.30-7.5136.0927.19-5.7244.0921.22-18.8263.992.8814.2939.131.4110.1643.880.0650.00.030.17-9.2933.79127.7313.02-10.91107.80-1.93-5.59-7.8021.4144.992.09-35.690
21Q1 (9)40.7315.285.0331.6833.393.728.8433.3311.2226.1433.718.742.52-18.71-17.381.28-15.79-3.760.04-42.86-20.033.2634.556.33113.02-6.46-27.16109.930.03-6.61-9.93-0.2943.953.2539.4824.05
20Q4 (8)35.339.99-2.5123.75-7.62-4.521.63-7.8-9.019.55-10.93-11.063.10-19.48-13.411.52-14.614.110.070.016.6724.72-6.82-11.3120.83-3.46-28.36109.900.325.17-9.90-3.67-110.772.3327.32-0.85
20Q3 (7)32.12-1.59-20.2225.7119.41-19.0523.4624.32-18.5121.9569.63-18.43.8585.9928.761.7881.6349.580.0716.6775.026.5317.65-20.81125.16-12.7-30.55109.55-4.06-0.68-9.5532.677.241.830-32.72
20Q2 (6)32.64-15.83-26.421.53-29.53-29.4618.87-27.23-31.1612.94-46.17-47.382.07-32.13-22.470.98-26.32-9.260.0620.050.022.55-27.91-30.06143.37-7.6-16.91114.18-3.02.51-14.1819.93-24.610.00-100.0-100.0
20Q1 (5)38.787.01-35.1830.5522.84-40.0925.939.09-45.7824.049.37-45.13.05-14.8-22.391.33-8.9-10.740.05-16.6766.6731.2812.24-40.95155.17-8.0-13.29117.7112.6410.42-17.71-277.14-168.32.6211.49-33.84
19Q4 (4)36.24-9.990.024.87-21.690.023.77-17.440.021.98-18.290.03.5819.730.01.4622.690.00.0650.00.027.87-16.810.0168.67-6.410.0104.50-5.250.0-4.7054.380.02.35-13.60.0
19Q3 (3)40.26-9.220.031.764.060.028.795.030.026.909.390.02.9911.990.01.1910.190.00.040.00.033.503.910.0180.224.450.0110.29-0.980.0-10.299.560.02.72-3.890.0
19Q2 (2)44.35-25.870.030.52-40.150.027.41-42.680.024.59-43.850.02.67-32.060.01.08-27.520.00.0433.330.032.24-39.140.0172.55-3.580.0111.384.480.0-11.38-72.410.02.83-28.540.0
19Q1 (1)59.830.00.050.990.00.047.820.00.043.790.00.03.930.00.01.490.00.00.030.00.052.970.00.0178.960.00.0106.600.00.0-6.600.00.03.960.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)50.03-13.431.53-22.72.8236.2819.37-43.4817.31-41.992.53-57.831.93-43.730.07-30.034.85-19.5108.875.73162.6336.7-62.6300.42-7.676.9931.14
2022 (9)57.7743.1440.7930.952.0796.7234.2718.4229.8417.716.00-44.853.43-37.520.10-50.043.2931.7102.97-7.11118.9710.53-19.0500.46-4.575.3396.68
2021 (8)40.3617.2631.1524.151.0532.128.9429.7825.3530.410.88-9.335.49-0.180.20-20.032.8726.47110.85-8.26107.63-4.35-7.6300.48-8.392.7127.83
2020 (7)34.42-20.4325.09-22.730.80-29.8822.30-25.9119.44-29.6912.00-8.815.504.760.2547.0625.99-25.12120.83-28.36112.524.3-12.5200.528.182.12-25.09
2019 (6)43.2620.9732.4761.541.14-43.2730.1081.4327.6583.3613.16214.835.25185.330.1770.034.7151.64168.67-7.95107.88-11.0-7.8800.48-9.192.83-35.97
2018 (5)35.76-4.8420.10-14.942.0090.3416.59-18.9515.08-18.574.18-37.241.84-34.290.10-23.0822.89-9.38183.236.7121.214.91-21.2100.53-4.624.4248.82
2017 (4)37.58-16.2723.63-18.941.05020.47-15.6618.52-15.086.6627.592.8026.130.1362.525.26-15.12171.73-6.09115.54-3.82-15.5400.5602.9718.8
2016 (3)44.880.2229.157.80.00024.2719.4421.8162.645.22139.452.2296.460.0833.3329.768.61182.86-1.75120.13-9.71-20.1300.0002.50-15.54
2015 (2)44.78-7.0827.04-30.790.00020.32-44.7113.41-55.342.18-77.121.13-70.950.06-50.027.40-30.53186.1111.07133.0525.19-33.0500.0002.9690.97
2014 (1)48.19039.0700.00036.75030.0309.5303.8900.12-45.4539.44-1.72167.566.2106.282.74-6.2800.0001.5527.05

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