玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)15.94-3.340.311.2-6.25-22.580.750.0-13.790.43-4.447.57.53-3.02-22.824.713.45-14.062.70-1.157.16000
23Q3 (19)16.494.7-9.151.280.79-26.010.751.351.350.4512.50.07.76-3.74-18.564.55-3.211.552.737.4510.07000
23Q2 (18)15.750.77-15.231.270.79-20.130.742.788.820.437.93-2.448.060.03-5.774.701.9928.382.5436.8815.09000
23Q1 (17)15.63-1.64-4.981.26-18.71-14.860.72-17.240.00.29-27.5-23.688.06-17.36-10.44.61-15.865.251.86-26.29-19.68000
22Q4 (16)15.89-12.453.451.55-10.410.710.8717.5727.940.4-11.1121.219.752.347.025.4834.2923.672.521.5317.1700-100.0
22Q3 (15)18.15-2.3117.931.738.8128.150.748.8219.350.459.7625.09.5311.388.664.0811.41.212.4812.365.9900-100.0
22Q2 (14)18.5812.9524.871.597.4327.20.68-5.567.940.417.895.138.56-4.881.873.66-16.38-13.562.21-4.47-15.8100-100.0
22Q1 (13)16.457.112.291.485.7113.850.725.885.880.3815.1531.039.00-1.291.394.38-1.13-5.72.317.5216.70-100.0-100.0
21Q4 (12)15.36-0.1915.751.43.717.650.689.684.620.33-8.3317.869.113.911.644.439.89-9.622.15-8.151.8215760.00.0
21Q3 (11)15.393.4319.121.358.017.390.62-1.59-1.590.36-7.6916.138.774.42-1.454.03-4.85-17.382.34-10.75-2.5115760.00.0
21Q2 (10)14.881.5713.761.25-3.8512.610.63-7.35-7.350.3934.488.338.40-5.33-1.014.23-8.78-18.562.6232.4-4.7715760.00.0
21Q1 (9)14.6510.419.21.39.2431.310.684.62-2.860.293.57-6.458.87-1.0510.164.64-5.24-18.511.98-6.18-21.5215760.00.0
20Q4 (8)13.272.718.591.193.4846.910.653.17-10.960.28-9.68-15.158.970.7535.294.900.45-18.02.11-12.06-21.8715760.00.0
20Q3 (7)12.92-1.226.161.153.621.050.63-7.35-7.350.31-13.893.338.904.8914.034.88-6.21-12.732.40-12.82-2.6715760.00.0
20Q2 (6)13.086.4310.291.1112.126.730.68-2.863.030.3616.1333.338.495.35-3.225.20-8.72-6.582.759.1220.915760.00.0
20Q1 (5)12.290.57-1.130.9922.225.320.7-4.114.480.31-6.0624.08.0621.536.525.70-4.665.672.52-6.625.4115760.00.0
19Q4 (4)12.220.410.00.81-14.740.00.737.350.00.3310.00.06.63-15.090.05.976.910.02.709.550.015760.00.0
19Q3 (3)12.172.610.00.95-8.650.00.683.030.00.311.110.07.81-10.980.05.590.410.02.478.280.015760.00.0
19Q2 (2)11.86-4.590.01.0410.640.00.66-1.490.00.278.00.08.7715.960.05.563.240.02.2813.190.015760.00.0
19Q1 (1)12.430.00.00.940.00.00.670.00.00.250.00.07.560.00.05.390.00.02.010.00.015760.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)63.81-7.635.01-21.12.96-1.991.57-4.277.85-14.594.646.112.463.6400
2022 (9)69.0814.66.3519.813.0215.711.6419.719.194.554.370.972.374.4600
2021 (8)60.2816.895.319.642.61-1.881.378.738.792.354.33-16.062.27-6.9815760.0
2020 (7)51.575.944.4318.452.66-2.921.268.628.5911.815.16-8.362.442.5315760.0
2019 (6)48.68-5.163.74-5.322.7411.381.167.417.68-0.165.6317.452.3813.2515760.0
2018 (5)51.3313.443.9512.222.4625.511.0812.57.70-1.084.7910.642.10-0.8315760.0
2017 (4)45.259.593.528.641.965.380.9654.847.78-0.874.33-3.852.1241.2915760.0
2016 (3)41.292.053.2423.191.86-13.890.62-26.197.8520.724.50-15.621.50-27.671576-0.38
2015 (2)40.46-7.12.63-13.22.168.00.849.096.50-6.575.3416.252.0817.421582-2.59
2014 (1)43.557.213.0348.532.019.760.77-15.386.9604.5901.77016244.24

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