- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 36.31 | -0.06 | -9.9 | 1.08 | 11.34 | 5.88 | 0.62 | 16.98 | 44.19 | 0.11 | 10.0 | 10.0 | 2.97 | 11.4 | 17.52 | 1.71 | 17.05 | 60.03 | 0.30 | 10.06 | 22.09 | 416 | 0.0 | 0.0 |
| 23Q3 (19) | 36.33 | 4.31 | -7.56 | 0.97 | 3.19 | -3.0 | 0.53 | 23.26 | 51.43 | 0.1 | 0.0 | 0.0 | 2.67 | -1.07 | 4.93 | 1.46 | 18.17 | 63.81 | 0.28 | -4.13 | 8.18 | 416 | 0.0 | 1.71 |
| 23Q2 (18) | 34.83 | -8.27 | -8.53 | 0.94 | -7.84 | -15.32 | 0.43 | 7.5 | -15.69 | 0.1 | 0.0 | 0.0 | 2.70 | 0.47 | -7.41 | 1.23 | 17.19 | -7.82 | 0.29 | 9.02 | 9.33 | 416 | 0.0 | 1.71 |
| 23Q1 (17) | 37.97 | -5.78 | 8.3 | 1.02 | 0.0 | -6.42 | 0.4 | -6.98 | -23.08 | 0.1 | 0.0 | 11.11 | 2.69 | 6.14 | -13.59 | 1.05 | -1.27 | -28.97 | 0.26 | 6.14 | 2.6 | 416 | 0.0 | 1.71 |
| 22Q4 (16) | 40.3 | 2.54 | 10.23 | 1.02 | 2.0 | -1.92 | 0.43 | 22.86 | -10.42 | 0.1 | 0.0 | 11.11 | 2.53 | -0.53 | -11.03 | 1.07 | 19.81 | -18.73 | 0.25 | -2.48 | 0.8 | 416 | 1.71 | 1.71 |
| 22Q3 (15) | 39.3 | 3.2 | 23.47 | 1.0 | -9.91 | 2.04 | 0.35 | -31.37 | -18.6 | 0.1 | 0.0 | 11.11 | 2.54 | -12.71 | -17.35 | 0.89 | -33.5 | -34.08 | 0.25 | -3.1 | -10.01 | 409 | 0.0 | 2.25 |
| 22Q2 (14) | 38.08 | 8.61 | 20.16 | 1.11 | 1.83 | 11.0 | 0.51 | -1.92 | 10.87 | 0.1 | 11.11 | 11.11 | 2.91 | -6.24 | -7.63 | 1.34 | -9.7 | -7.73 | 0.26 | 2.3 | -7.53 | 409 | 0.0 | 2.25 |
| 22Q1 (13) | 35.06 | -4.1 | 13.24 | 1.09 | 4.81 | 9.0 | 0.52 | 8.33 | -1.89 | 0.09 | 0.0 | 0.0 | 3.11 | 9.29 | -3.75 | 1.48 | 12.97 | -13.36 | 0.26 | 4.28 | -11.69 | 409 | 0.0 | 2.25 |
| 21Q4 (12) | 36.56 | 14.86 | 34.21 | 1.04 | 6.12 | -3.7 | 0.48 | 11.63 | -20.0 | 0.09 | 0.0 | 0.0 | 2.84 | -7.61 | -28.25 | 1.31 | -2.81 | -40.39 | 0.25 | -12.94 | -25.49 | 409 | 2.25 | 2.25 |
| 21Q3 (11) | 31.83 | 0.44 | 26.81 | 0.98 | -2.0 | 4.26 | 0.43 | -6.52 | -4.44 | 0.09 | 0.0 | 0.0 | 3.08 | -2.43 | -17.79 | 1.35 | -6.93 | -24.65 | 0.28 | -0.44 | -21.14 | 400 | 0.0 | -0.74 |
| 21Q2 (10) | 31.69 | 2.36 | 28.87 | 1.0 | 0.0 | 8.7 | 0.46 | -13.21 | 15.0 | 0.09 | 0.0 | 0.0 | 3.16 | -2.3 | -15.66 | 1.45 | -15.21 | -10.77 | 0.28 | -2.3 | -22.4 | 400 | 0.0 | -0.74 |
| 21Q1 (9) | 30.96 | 13.66 | 22.81 | 1.0 | -7.41 | 7.53 | 0.53 | -11.67 | 29.27 | 0.09 | 0.0 | 12.5 | 3.23 | -18.53 | -12.44 | 1.71 | -22.28 | 5.26 | 0.29 | -12.02 | -8.39 | 400 | 0.0 | -0.74 |
| 20Q4 (8) | 27.24 | 8.53 | -2.99 | 1.08 | 14.89 | -14.96 | 0.6 | 33.33 | 17.65 | 0.09 | 0.0 | 0.0 | 3.96 | 5.87 | -12.34 | 2.20 | 22.86 | 21.27 | 0.33 | -7.86 | 3.08 | 400 | -0.74 | 0.25 |
| 20Q3 (7) | 25.1 | 2.07 | -7.96 | 0.94 | 2.17 | 22.08 | 0.45 | 12.5 | 2.27 | 0.09 | 0.0 | 0.0 | 3.75 | 0.1 | 32.63 | 1.79 | 10.21 | 11.11 | 0.36 | -2.03 | 8.65 | 403 | 0.0 | 1.0 |
| 20Q2 (6) | 24.59 | -2.46 | -6.64 | 0.92 | -1.08 | -7.07 | 0.4 | -2.44 | -2.44 | 0.09 | 12.5 | 12.5 | 3.74 | 1.42 | -0.46 | 1.63 | 0.02 | 4.5 | 0.37 | 15.34 | 20.51 | 403 | 0.0 | 1.0 |
| 20Q1 (5) | 25.21 | -10.22 | 1.74 | 0.93 | -26.77 | -1.06 | 0.41 | -19.61 | 2.5 | 0.08 | -11.11 | 0.0 | 3.69 | -18.44 | -2.75 | 1.63 | -10.46 | 0.75 | 0.32 | -0.99 | -1.71 | 403 | 1.0 | 1.0 |
| 19Q4 (4) | 28.08 | 2.97 | 0.0 | 1.27 | 64.94 | 0.0 | 0.51 | 15.91 | 0.0 | 0.09 | 0.0 | 0.0 | 4.52 | 60.18 | 0.0 | 1.82 | 12.57 | 0.0 | 0.32 | -2.88 | 0.0 | 399 | 0.0 | 0.0 |
| 19Q3 (3) | 27.27 | 3.53 | 0.0 | 0.77 | -22.22 | 0.0 | 0.44 | 7.32 | 0.0 | 0.09 | 12.5 | 0.0 | 2.82 | -24.87 | 0.0 | 1.61 | 3.66 | 0.0 | 0.33 | 8.66 | 0.0 | 399 | 0.0 | 0.0 |
| 19Q2 (2) | 26.34 | 6.3 | 0.0 | 0.99 | 5.32 | 0.0 | 0.41 | 2.5 | 0.0 | 0.08 | 0.0 | 0.0 | 3.76 | -0.92 | 0.0 | 1.56 | -3.57 | 0.0 | 0.30 | -5.92 | 0.0 | 399 | 0.0 | 0.0 |
| 19Q1 (1) | 24.78 | 0.0 | 0.0 | 0.94 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 3.79 | 0.0 | 0.0 | 1.61 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 399 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 145.44 | -4.78 | 4.01 | -4.75 | 1.98 | 10.0 | 0.42 | 7.69 | 2.76 | 0.03 | 1.36 | 15.52 | 0.29 | 13.1 | 416 | 0.0 |
| 2022 (9) | 152.74 | 16.56 | 4.21 | 4.99 | 1.8 | -5.26 | 0.39 | 5.41 | 2.76 | -9.93 | 1.18 | -18.72 | 0.26 | -9.57 | 416 | 1.71 |
| 2021 (8) | 131.04 | 28.31 | 4.01 | 3.62 | 1.9 | 2.15 | 0.37 | 5.71 | 3.06 | -19.24 | 1.45 | -20.39 | 0.28 | -17.61 | 409 | 2.25 |
| 2020 (7) | 102.13 | -4.08 | 3.87 | -2.52 | 1.86 | 5.08 | 0.35 | 6.06 | 3.79 | 1.62 | 1.82 | 9.55 | 0.34 | 10.57 | 400 | -0.74 |
| 2019 (6) | 106.47 | -5.31 | 3.97 | -4.11 | 1.77 | 6.63 | 0.33 | 6.45 | 3.73 | 1.27 | 1.66 | 12.61 | 0.31 | 12.42 | 403 | 1.0 |
| 2018 (5) | 112.44 | 4.53 | 4.14 | 4.28 | 1.66 | -1.78 | 0.31 | 6.9 | 3.68 | -0.23 | 1.48 | -6.03 | 0.28 | 2.27 | 399 | 1.01 |
| 2017 (4) | 107.57 | -1.48 | 3.97 | 1.28 | 1.69 | -10.58 | 0.29 | 11.54 | 3.69 | 2.8 | 1.57 | -9.24 | 0.27 | 13.22 | 395 | 1.8 |
| 2016 (3) | 109.19 | 0.32 | 3.92 | 8.59 | 1.89 | -16.37 | 0.26 | 13.04 | 3.59 | 8.24 | 1.73 | -16.64 | 0.24 | 12.68 | 388 | 12.14 |
| 2015 (2) | 108.84 | -12.28 | 3.61 | 1.69 | 2.26 | 51.68 | 0.23 | 9.52 | 3.32 | 15.92 | 2.08 | 72.9 | 0.21 | 24.85 | 346 | -12.63 |
| 2014 (1) | 124.07 | -12.68 | 3.55 | -6.58 | 1.49 | 7.97 | 0.21 | 61.54 | 2.86 | 0 | 1.20 | 0 | 0.17 | 0 | 396 | -11.01 |
