- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 30.78 | 1.42 | 9.58 | 0.49 | 11.36 | 2.08 | 0.74 | 4.23 | 7.25 | 0.06 | 0.0 | 0.0 | 1.59 | 9.81 | -6.84 | 2.40 | 2.77 | -2.13 | 0.19 | -1.4 | -8.74 | 591 | 0.0 | 0.0 |
| 23Q3 (19) | 30.35 | -6.56 | 9.09 | 0.44 | -2.22 | -6.38 | 0.71 | 12.7 | 9.23 | 0.06 | 0.0 | 20.0 | 1.45 | 4.64 | -14.19 | 2.34 | 20.61 | 0.13 | 0.20 | 7.02 | 10.0 | 591 | 0.0 | -9.36 |
| 23Q2 (18) | 32.48 | 7.05 | 7.02 | 0.45 | -2.17 | 9.76 | 0.63 | -4.55 | 0.0 | 0.06 | 20.0 | 0.0 | 1.39 | -8.62 | 2.56 | 1.94 | -10.83 | -6.56 | 0.18 | 12.09 | -6.56 | 591 | 0.0 | -9.36 |
| 23Q1 (17) | 30.34 | 8.01 | 10.05 | 0.46 | -4.17 | -8.0 | 0.66 | -4.35 | 13.79 | 0.05 | -16.67 | 0.0 | 1.52 | -11.27 | -16.4 | 2.18 | -11.44 | 3.4 | 0.16 | -22.85 | -9.13 | 591 | 0.0 | -9.36 |
| 22Q4 (16) | 28.09 | 0.97 | 1.63 | 0.48 | 2.13 | -4.0 | 0.69 | 6.15 | 2.99 | 0.06 | 20.0 | 20.0 | 1.71 | 1.15 | -5.54 | 2.46 | 5.13 | 1.34 | 0.21 | 18.85 | 18.08 | 591 | -9.36 | -9.36 |
| 22Q3 (15) | 27.82 | -8.34 | 2.28 | 0.47 | 14.63 | 0.0 | 0.65 | 3.17 | 0.0 | 0.05 | -16.67 | -16.67 | 1.69 | 25.06 | -2.23 | 2.34 | 12.56 | -2.23 | 0.18 | -9.09 | -18.52 | 652 | 0.0 | 1.72 |
| 22Q2 (14) | 30.35 | 10.08 | 12.57 | 0.41 | -18.0 | -8.89 | 0.63 | 8.62 | 1.61 | 0.06 | 20.0 | -25.0 | 1.35 | -25.51 | -19.07 | 2.08 | -1.33 | -9.74 | 0.20 | 9.01 | -33.38 | 652 | 0.0 | 1.72 |
| 22Q1 (13) | 27.57 | -0.25 | 6.37 | 0.5 | 0.0 | 0.0 | 0.58 | -13.43 | 1.75 | 0.05 | 0.0 | 0.0 | 1.81 | 0.25 | -5.98 | 2.10 | -13.21 | -4.34 | 0.18 | 0.25 | -5.98 | 652 | 0.0 | 1.72 |
| 21Q4 (12) | 27.64 | 1.62 | 4.86 | 0.5 | 6.38 | 4.17 | 0.67 | 3.08 | 8.06 | 0.05 | -16.67 | -16.67 | 1.81 | 4.69 | -0.66 | 2.42 | 1.44 | 3.06 | 0.18 | -17.99 | -20.53 | 652 | 1.72 | 1.72 |
| 21Q3 (11) | 27.2 | 0.89 | 13.38 | 0.47 | 4.44 | 4.44 | 0.65 | 4.84 | 16.07 | 0.06 | -25.0 | -25.0 | 1.73 | 3.52 | -7.88 | 2.39 | 3.91 | 2.37 | 0.22 | -25.66 | -33.85 | 641 | 0.0 | 1.1 |
| 21Q2 (10) | 26.96 | 4.01 | 8.84 | 0.45 | -10.0 | 0.0 | 0.62 | 8.77 | 14.81 | 0.08 | 60.0 | 14.29 | 1.67 | -13.47 | -8.12 | 2.30 | 4.58 | 5.49 | 0.30 | 53.83 | 5.0 | 641 | 0.0 | 1.1 |
| 21Q1 (9) | 25.92 | -1.67 | 5.41 | 0.5 | 4.17 | -10.71 | 0.57 | -8.06 | 9.62 | 0.05 | -16.67 | -28.57 | 1.93 | 5.93 | -15.3 | 2.20 | -6.5 | 3.99 | 0.19 | -15.25 | -32.24 | 641 | 0.0 | 4.57 |
| 20Q4 (8) | 26.36 | 9.88 | 5.52 | 0.48 | 6.67 | -21.31 | 0.62 | 10.71 | -1.59 | 0.06 | -25.0 | 20.0 | 1.82 | -2.92 | -25.43 | 2.35 | 0.76 | -6.74 | 0.23 | -31.74 | 13.72 | 641 | 1.1 | 4.57 |
| 20Q3 (7) | 23.99 | -3.15 | 1.83 | 0.45 | 0.0 | -10.0 | 0.56 | 3.7 | 5.66 | 0.08 | 14.29 | 0.0 | 1.88 | 3.25 | -11.61 | 2.33 | 7.08 | 3.77 | 0.33 | 18.0 | -1.79 | 634 | 0.0 | 3.43 |
| 20Q2 (6) | 24.77 | 0.73 | 10.14 | 0.45 | -19.64 | -6.25 | 0.54 | 3.85 | 3.85 | 0.07 | 0.0 | -12.5 | 1.82 | -20.23 | -14.88 | 2.18 | 3.09 | -5.71 | 0.28 | -0.73 | -20.55 | 634 | 3.43 | 3.43 |
| 20Q1 (5) | 24.59 | -1.56 | 2.33 | 0.56 | -8.2 | 14.29 | 0.52 | -17.46 | -7.14 | 0.07 | 40.0 | 16.67 | 2.28 | -6.74 | 11.68 | 2.11 | -16.15 | -9.26 | 0.28 | 42.22 | 14.01 | 613 | 0.0 | 0.0 |
| 19Q4 (4) | 24.98 | 6.03 | 0.0 | 0.61 | 22.0 | 0.0 | 0.63 | 18.87 | 0.0 | 0.05 | -37.5 | 0.0 | 2.44 | 15.06 | 0.0 | 2.52 | 12.11 | 0.0 | 0.20 | -41.05 | 0.0 | 613 | 0.0 | 0.0 |
| 19Q3 (3) | 23.56 | 4.76 | 0.0 | 0.5 | 4.17 | 0.0 | 0.53 | 1.92 | 0.0 | 0.08 | 0.0 | 0.0 | 2.12 | -0.56 | 0.0 | 2.25 | -2.71 | 0.0 | 0.34 | -4.54 | 0.0 | 613 | 0.0 | 0.0 |
| 19Q2 (2) | 22.49 | -6.41 | 0.0 | 0.48 | -2.04 | 0.0 | 0.52 | -7.14 | 0.0 | 0.08 | 33.33 | 0.0 | 2.13 | 4.67 | 0.0 | 2.31 | -0.78 | 0.0 | 0.36 | 42.46 | 0.0 | 613 | 0.0 | 0.0 |
| 19Q1 (1) | 24.03 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 2.04 | 0.0 | 0.0 | 2.33 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 613 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 123.95 | 8.89 | 1.84 | -1.08 | 2.75 | 7.42 | 0.24 | 9.09 | 1.48 | -9.15 | 2.22 | -1.35 | 0.19 | 0.18 | 591 | 0.0 |
| 2022 (9) | 113.83 | 5.68 | 1.86 | -3.12 | 2.56 | 1.99 | 0.22 | -12.0 | 1.63 | -8.33 | 2.25 | -3.49 | 0.19 | -16.73 | 591 | -9.36 |
| 2021 (8) | 107.71 | 8.02 | 1.92 | -0.52 | 2.51 | 12.56 | 0.25 | -10.71 | 1.78 | -7.91 | 2.33 | 4.2 | 0.23 | -17.35 | 652 | 1.72 |
| 2020 (7) | 99.71 | 4.89 | 1.93 | -7.21 | 2.23 | 0.0 | 0.28 | 0.0 | 1.94 | -11.54 | 2.24 | -4.66 | 0.28 | -4.66 | 641 | 1.1 |
| 2019 (6) | 95.06 | 3.0 | 2.08 | 6.12 | 2.23 | -3.04 | 0.28 | 3.7 | 2.19 | 3.03 | 2.35 | -5.87 | 0.29 | 0.68 | 634 | 3.43 |
| 2018 (5) | 92.29 | 27.02 | 1.96 | 4.81 | 2.3 | 16.16 | 0.27 | 8.0 | 2.12 | -17.48 | 2.49 | -8.55 | 0.29 | -14.97 | 613 | 15.23 |
| 2017 (4) | 72.66 | 6.06 | 1.87 | 5.06 | 1.98 | -0.5 | 0.25 | 31.58 | 2.57 | -0.94 | 2.73 | -6.19 | 0.34 | 24.06 | 532 | 9.47 |
| 2016 (3) | 68.51 | -11.21 | 1.78 | 7.23 | 1.99 | -3.86 | 0.19 | -20.83 | 2.60 | 20.77 | 2.90 | 8.27 | 0.28 | -10.84 | 486 | -7.78 |
| 2015 (2) | 77.16 | 9.79 | 1.66 | 13.7 | 2.07 | 3.5 | 0.24 | 0.0 | 2.15 | 3.56 | 2.68 | -5.73 | 0.31 | -8.92 | 527 | 13.58 |
| 2014 (1) | 70.28 | 12.48 | 1.46 | -2.01 | 2.0 | 12.99 | 0.24 | 9.09 | 2.08 | 0 | 2.85 | 0 | 0.34 | 0 | 464 | 0.0 |
