玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)13.427.9622.789.229.540.558.962.8742.687.210.745.073.59-0.8354.741.942.6552.760.250.08.717.481.6313.4395.24-4.92-5.23102.906.53-1.58-2.90-185.0236.236.132.34-5.98
23Q3 (19)12.43-1.434.728.42-7.6810.078.71-1.69-5.437.16-0.28-6.773.62-4.99-1.361.89-5.55.00.25-3.8513.6417.202.14-3.91100.17-10.95-7.9796.59-6.0216.093.41209.09-79.75.9912.38-3.23
23Q2 (18)12.617.41-0.089.1215.881.798.8615.970.07.1817.511.73.8127.856.132.0021.9515.610.268.3313.0416.844.08-0.18112.4913.28-10.73102.78-0.231.64-3.12-3.57-180.215.33-8.42-6.82
23Q1 (17)11.747.41-7.787.8719.97-8.77.6421.66-9.916.1122.94-10.152.9828.45-2.611.6429.138.610.244.3514.2916.185.0-6.3199.30-1.19-10.91103.02-1.461.29-3.0233.62-76.515.82-10.74-10.19
22Q4 (16)10.93-7.92-14.816.56-14.25-21.96.28-31.81-25.244.97-35.29-26.262.32-36.78-26.581.27-29.44-13.610.234.559.5215.41-13.91-9.35100.50-7.66-15.8104.5525.654.55-4.55-127.0606.525.332.52
22Q3 (15)11.87-5.943.047.65-14.626.699.213.9523.137.688.7826.523.672.2327.871.804.0538.460.22-4.3510.017.906.1112.16108.84-13.63-16.6683.20-17.71-13.3816.801606.12326.226.198.22-2.98
22Q2 (14)12.62-0.864.828.963.9415.328.864.4812.877.063.829.633.5917.3218.871.7314.5727.210.239.5215.016.87-2.324.33126.0113.05-7.73101.12-0.582.57-1.1234.76-218.225.72-11.73-12.8
22Q1 (13)12.73-0.78-10.428.622.62-12.758.480.95-12.316.800.89-11.573.06-3.16-12.571.512.72-4.430.210.010.5317.271.59-3.73111.46-6.62-14.58101.711.71-0.28-1.71014.196.481.89-4.42
21Q4 (12)12.8311.37-10.288.4017.15-15.418.4012.3-11.866.7411.04-11.083.1610.1-13.421.4713.08-13.530.215.00.017.006.52-4.66119.36-8.61-12.82100.004.1-4.20.00-100.0100.06.36-0.31-3.2
21Q3 (11)11.52-4.32-25.687.17-7.72-34.827.48-4.71-32.256.07-5.75-31.722.87-4.97-29.311.30-4.41-31.940.200.00.015.96-1.3-20.56130.60-4.3712.996.06-2.56-3.583.94317.73944.336.38-2.74-8.86
21Q2 (10)12.04-15.27-17.537.77-21.36-24.857.85-18.82-23.196.44-16.25-22.133.02-13.71-21.961.36-13.92-24.020.205.26-4.7616.17-9.87-14.76136.574.674.6198.58-3.34-2.570.94147.36179.566.56-3.242.34
21Q1 (9)14.21-0.6316.199.88-0.530.699.671.4733.757.691.4521.873.50-4.1121.531.58-7.0613.670.19-9.52-9.5217.940.6213.11130.48-4.76.89101.99-2.29-2.39-1.9954.5555.686.783.22.57
20Q4 (8)14.30-7.74-6.049.93-9.73-1.599.53-13.684.387.58-14.744.993.65-10.16.411.70-10.994.940.215.00.017.83-11.251.02136.9118.3513.15104.384.78-5.56-4.38-1261.3558.376.57-6.140.46
20Q3 (7)15.506.16-4.0811.006.38-3.8511.048.02-4.58.897.5-5.224.064.91-6.881.916.7-2.550.20-4.760.020.095.9-0.15115.68-11.39-9.2299.62-1.540.360.38131.82-65.797.009.24.01
20Q2 (6)14.6019.38-13.0410.3436.77-12.9610.2241.36-10.748.2731.06-4.833.8734.381.571.7928.782.290.210.010.5318.9719.61-4.58130.556.95-6.56101.19-3.17-2.22-1.1973.6269.416.41-3.03-11.1
20Q1 (5)12.23-19.65-29.067.56-25.07-40.147.23-20.81-41.316.31-12.6-34.412.88-16.03-35.571.39-14.2-39.570.210.0-8.715.86-10.14-19.94122.070.884.25104.49-5.462.08-4.4957.3-66.296.611.07-4.48
19Q4 (4)15.22-5.820.010.09-11.80.09.13-21.020.07.22-23.030.03.43-21.330.01.62-17.350.00.215.00.017.65-12.280.0121.00-5.050.0110.5311.350.0-10.53-1054.390.06.54-2.820.0
19Q3 (3)16.16-3.750.011.44-3.70.011.560.960.09.387.940.04.3614.440.01.9612.00.00.205.260.020.121.210.0127.43-8.80.099.26-4.080.01.10128.460.06.73-6.660.0
19Q2 (2)16.79-2.610.011.88-5.940.011.45-7.060.08.69-9.670.03.81-14.770.01.75-23.910.00.19-17.390.019.880.350.0139.7219.330.0103.491.10.0-3.88-43.410.07.214.190.0
19Q1 (1)17.240.00.012.630.00.012.320.00.09.620.00.04.470.00.02.300.00.00.230.00.019.810.00.0117.090.00.0102.360.00.0-2.700.00.06.920.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)12.554.158.678.787.51-5.328.554.016.924.3713.8410.97.5518.711.0112.2216.930.3695.24-5.23101.324.45-1.4200.07-0.035.81-6.59
2022 (9)12.05-4.597.97-3.867.931.248.22-1.446.63-1.3412.48-0.326.369.840.909.7616.870.72100.50-15.897.01-2.453.10457.050.07185.416.22-4.6
2021 (8)12.63-10.748.29-14.547.84-1.858.34-12.216.72-13.2912.52-11.585.79-11.060.822.516.75-7.82119.36-12.8299.44-2.710.5600.0251.156.52-1.81
2020 (7)14.15-13.49.70-15.587.985.999.50-14.347.75-11.0214.16-11.286.51-20.510.80-11.1118.17-6.1136.9113.15102.22-1.34-2.2200.0206.64-2.92
2019 (6)16.34-1.3311.49-1.377.5384.3911.09-5.058.71-5.6315.96-11.148.19-19.150.90-16.6719.3519.52121.0039.13103.613.8-3.6100.0006.841.63
2018 (5)16.56-8.9611.65-7.174.08-6.6611.68-10.029.23-14.8517.960.0610.13-6.461.0810.216.19-8.0186.9717.0499.813.210.28-91.530.0006.73-12.14
2017 (4)18.1912.0112.5519.984.384.4712.9819.4110.8419.3817.9527.2110.8320.070.980.017.6014.2174.3119.8796.710.493.29-12.530.0007.66-0.26
2016 (3)16.24-15.6810.46-25.824.1913.8210.87-23.619.08-23.8314.11-29.739.02-34.920.98-14.7815.41-15.5661.9911.0196.24-2.873.76358.520.0007.6810.98
2015 (2)19.26-16.1114.10-20.293.68-3.4814.23-21.6811.92-21.2220.08-14.4813.86-18.331.152.6818.25-17.7255.8449.4699.091.80.82-69.210.0006.92-6.36
2014 (1)22.96017.6903.818.318.17015.13023.48016.9701.123.722.185.7737.36-5.8797.341.22.66-30.260.0007.39-8.88

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