玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)40.18-7.82-17.228.90-37.98-55.195.27-71.77-69.03.58-77.5-47.970.55-77.64-56.690.50-75.96-53.70.147.69-6.6710.61-56.3-49.8113.2118.37-32.15169.23117.5845.05-69.23-411.54-315.3844.515.089.93
23Q3 (19)43.598.57-16.7214.3535.25-51.3118.6713.22-48.9615.9120.99-21.862.4621.78-49.592.0831.65-43.940.138.33-27.7824.289.72-38.9911.16-57.36-41.677.7821.33-3.6122.22-38.115.0842.360.5721.65
23Q2 (18)40.15-16.16-18.7110.61-49.55-61.1916.49-22.84-48.0313.15-23.55-47.862.02-29.86-66.831.58-31.6-61.270.12-7.69-25.022.13-15.53-37.2926.17-14.98-42.5864.10-34.77-25.2135.901982.05166.9942.1210.6419.49
23Q1 (17)47.89-1.34-4.2221.035.89-23.2521.3725.71-34.2717.20150.0-35.092.88126.77-51.522.31113.89-46.280.13-13.33-18.7526.2023.94-26.7530.7858.09-43.4898.28-15.7616.761.72110.34-89.1138.07-5.985.25
22Q4 (16)48.54-7.26-2.1219.86-32.61-21.917.00-53.53-32.996.88-66.21-62.831.27-73.98-68.81.08-70.89-66.870.15-16.67-16.6721.14-46.88-26.1119.471.88-23.62116.6744.5915.49-16.67-186.31040.4916.284.92
22Q3 (15)52.345.971.4929.477.79-4.7836.5815.2947.5620.36-19.2710.474.88-19.8710.663.71-9.0716.670.1812.55.8839.8012.7841.3919.11-58.07-23.9980.69-5.86-35.4519.3143.62177.2434.82-1.22-1.75
22Q2 (14)49.39-1.22-2.7627.34-0.222.0931.73-2.4-43.325.22-4.83-41.326.092.53-42.064.08-5.12-38.370.160.06.6735.29-1.34-40.6245.58-16.31-15.2585.711.8478.8513.45-15.08-74.1835.25-2.54-10.05
22Q1 (13)50.000.83-3.2327.407.75-5.2632.5128.1411.1826.5043.179.145.9445.958.24.3031.914.670.16-11.116.6735.7725.0310.4754.46113.65-15.6884.17-16.68-14.3215.8301689.1736.17-6.272.23
21Q4 (12)49.59-3.84-8.5725.43-17.84-17.1425.372.34-28.0718.510.43-38.324.07-7.71-40.763.262.52-37.790.185.885.8828.611.63-25.3625.491.39-20.29101.02-19.1815.90.00100.0-100.038.598.890.7
21Q3 (11)51.571.54-6.230.9515.57231.3724.79-55.7-86.6418.43-57.12-87.54.41-58.04-89.473.18-51.96-89.270.1713.33-15.028.15-52.63-85.0625.14-53.25-18.16125.00160.822371.15-25.00-148.01-126.3335.44-9.57-28.68
21Q2 (10)50.79-1.713.8826.78-7.467.6955.9691.38178.5542.9877.02220.0310.5191.44248.016.6276.53244.790.150.07.1459.4383.54145.3853.78-16.74-6.8947.93-51.21-40.3852.075784.33141.4339.1910.77-0.61
21Q1 (9)51.67-4.740.028.92-5.779.329.24-17.111.1824.28-19.0915.135.49-20.0910.023.75-28.448.070.15-11.76-6.2532.38-15.526.9464.59101.979.5398.2312.7-1.770.88-93.11035.38-7.67-5.8
20Q4 (8)54.24-1.3512.3430.69228.5919.0935.27-80.9948.0130.01-79.6460.916.87-83.5933.145.24-82.3231.660.17-15.0-19.0538.33-79.6645.331.984.14.5887.161623.13-19.6912.84-86.48250.3938.32-22.880
20Q3 (7)54.9823.2711.689.34-41.52-63.92185.49823.3639.3147.41997.62646.041.871286.42676.8129.631443.23650.130.2042.860.0188.43677.99557.4730.72-46.815.215.06-93.71-95.1294.94340.182695.0749.6926.0229.57
20Q2 (6)44.60-13.68-3.815.97-39.64-17.2120.09-23.61-6.5613.43-36.32-17.663.02-39.48-15.881.92-44.67-28.620.14-12.5-12.524.22-20.01-6.4957.76-2.0531.0980.39-19.61-10.6821.570115.6939.434.984.56
20Q1 (5)51.677.0210.2226.462.6820.1626.3010.3712.8821.0913.0811.884.99-3.2922.63.47-12.814.20.16-23.81-11.1130.2814.7811.2858.9792.84141.78100.00-7.876.45-0.00100.0-100.037.5603.19
19Q4 (4)48.28-1.930.025.77-0.460.023.83-5.020.018.65-5.620.05.16-4.270.03.980.760.00.215.00.026.38-7.960.030.584.730.0108.544.710.0-8.54-133.330.00.00-100.00.0
19Q3 (3)49.236.190.025.8934.210.025.0916.70.019.7621.150.05.3950.140.03.9546.840.00.2025.00.028.6610.660.029.20-33.730.0103.6615.180.0-3.66-136.590.038.351.70.0
19Q2 (2)46.36-1.110.019.29-12.40.021.50-7.730.016.31-13.470.03.59-11.790.02.69-19.220.00.16-11.110.025.90-4.810.044.0680.650.090.00-4.190.010.0065.00.037.713.60.0
19Q1 (1)46.880.00.022.020.00.023.300.00.018.850.00.04.070.00.03.330.00.00.180.00.027.210.00.024.390.00.093.940.00.06.060.00.036.400.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)43.11-14.0613.94-47.024.9346.6815.59-48.1212.57-37.867.56-54.976.52-52.550.52-23.5320.82-38.0513.21-32.1589.682.2910.32-16.271.1714.3741.6714.13
2022 (9)50.16-1.4726.31-6.23.369.5830.05-10.9620.23-22.116.79-23.7513.74-19.790.683.0333.61-9.1619.47-23.6287.675.4512.33-26.861.0221.2336.51-1.67
2021 (8)50.91-2.3628.0535.973.07-4.0833.75-55.5625.97-57.122.02-58.0717.13-57.170.660.037.00-53.3825.49-20.2983.14205.9316.86-76.850.840.4837.13-12.08
2020 (7)52.149.1320.63-12.143.20-3.6875.94222.8760.53227.952.52194.3940.00181.10.66-14.2979.36194.3631.984.5827.18-72.8272.8200.84-30.1342.239.21
2019 (6)47.781.4723.48-1.963.3221.9823.52-6.6718.46-5.9117.841.5914.23-2.330.774.0526.96-3.7530.5847.8100.005.130.0001.201755.8638.670.76
2018 (5)47.091.2523.95-2.762.72-2.2725.202.7719.621.4517.56-11.1314.57-9.890.74-10.8428.012.1520.690.1595.12-5.214.8800.06-1.2338.383.53
2017 (4)46.5110.424.6321.812.79-13.7424.5222.2919.3419.3819.7615.5616.1718.370.83-1.1927.4217.0320.66-16.25100.35-0.56-0.3500.07037.071.51
2016 (3)42.13-4.7920.22-12.543.2313.8120.05-16.4616.20-17.6817.10-27.3613.66-26.160.84-10.6423.43-13.0624.67-5.98100.925.05-0.9200.00036.520.44
2015 (2)44.25-4.823.123.032.848.424.00-1.9619.68-1.1623.54-3.5218.50-2.430.94-1.0526.95-1.2126.24-9.1496.074.893.61-57.140.00036.362.77
2014 (1)46.48022.4402.62-12.8824.48019.91024.40018.9600.95-15.9327.28-15.6228.88-0.9991.59-3.658.4170.150.00035.386.86

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