- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.45 | 0.82 | -22.71 | 0.2 | 0.0 | -13.04 | 0.45 | 7.14 | -25.0 | 0.11 | 22.22 | 37.5 | 8.16 | -0.82 | 12.51 | 18.37 | 6.27 | -2.96 | 4.49 | 21.22 | 77.91 | 646 | 0.0 | 0.0 |
| 23Q3 (19) | 2.43 | 3.4 | -38.79 | 0.2 | 0.0 | -25.93 | 0.42 | 2.44 | -28.81 | 0.09 | 0.0 | 80.0 | 8.23 | -3.29 | 21.02 | 17.28 | -0.93 | 16.3 | 3.70 | -3.29 | 194.07 | 646 | 0.0 | -4.01 |
| 23Q2 (18) | 2.35 | -13.28 | -37.17 | 0.2 | 5.26 | -25.93 | 0.41 | -2.38 | -18.0 | 0.09 | -18.18 | 80.0 | 8.51 | 21.39 | 17.89 | 17.45 | 12.57 | 30.5 | 3.83 | -5.65 | 186.47 | 646 | 0.0 | -4.01 |
| 23Q1 (17) | 2.71 | -14.51 | -26.56 | 0.19 | -17.39 | -32.14 | 0.42 | -30.0 | -16.0 | 0.11 | 37.5 | 120.0 | 7.01 | -3.37 | -7.6 | 15.50 | -18.12 | 14.38 | 4.06 | 60.84 | 199.56 | 646 | 0.0 | -4.01 |
| 22Q4 (16) | 3.17 | -20.15 | -18.3 | 0.23 | -14.81 | -17.86 | 0.6 | 1.69 | 7.14 | 0.08 | 60.0 | -20.0 | 7.26 | 6.68 | 0.54 | 18.93 | 27.36 | 31.14 | 2.52 | 100.38 | -2.08 | 646 | -4.01 | -4.01 |
| 22Q3 (15) | 3.97 | 6.15 | -1.98 | 0.27 | 0.0 | 0.0 | 0.59 | 18.0 | 15.69 | 0.05 | 0.0 | 0.0 | 6.80 | -5.79 | 2.02 | 14.86 | 11.16 | 18.02 | 1.26 | -5.79 | 2.02 | 673 | 0.0 | -3.72 |
| 22Q2 (14) | 3.74 | 1.36 | -3.36 | 0.27 | -3.57 | -3.57 | 0.5 | 0.0 | -18.03 | 0.05 | 0.0 | 0.0 | 7.22 | -4.86 | -0.22 | 13.37 | -1.34 | -15.18 | 1.34 | -1.34 | 3.48 | 673 | 0.0 | -3.72 |
| 22Q1 (13) | 3.69 | -4.9 | -4.4 | 0.28 | 0.0 | 16.67 | 0.5 | -10.71 | -13.79 | 0.05 | -50.0 | 0.0 | 7.59 | 5.15 | 22.04 | 13.55 | -6.12 | -9.82 | 1.36 | -47.43 | 4.61 | 673 | 0.0 | -3.72 |
| 21Q4 (12) | 3.88 | -4.2 | -7.62 | 0.28 | 3.7 | 3.7 | 0.56 | 9.8 | -13.85 | 0.1 | 100.0 | 42.86 | 7.22 | 8.25 | 12.26 | 14.43 | 14.61 | -6.74 | 2.58 | 108.76 | 54.64 | 673 | -3.72 | -3.72 |
| 21Q3 (11) | 4.05 | 4.65 | -2.41 | 0.27 | -3.57 | 8.0 | 0.51 | -16.39 | -68.12 | 0.05 | 0.0 | 0.0 | 6.67 | -7.86 | 10.67 | 12.59 | -20.11 | -67.34 | 1.23 | -4.44 | 2.47 | 699 | 0.0 | 4.17 |
| 21Q2 (10) | 3.87 | 0.26 | 51.17 | 0.28 | 16.67 | 55.56 | 0.61 | 5.17 | 17.31 | 0.05 | 0.0 | 25.0 | 7.24 | 16.37 | 2.9 | 15.76 | 4.9 | -22.4 | 1.29 | -0.26 | -17.31 | 699 | 0.0 | 4.17 |
| 21Q1 (9) | 3.86 | -8.1 | 35.92 | 0.24 | -11.11 | 33.33 | 0.58 | -10.77 | 18.37 | 0.05 | -28.57 | 25.0 | 6.22 | -3.28 | -1.9 | 15.03 | -2.91 | -12.91 | 1.30 | -22.28 | -8.03 | 699 | 0.0 | 7.21 |
| 20Q4 (8) | 4.2 | 1.2 | 21.74 | 0.27 | 8.0 | 17.39 | 0.65 | -59.38 | 38.3 | 0.07 | 40.0 | 0.0 | 6.43 | 6.71 | -3.57 | 15.48 | -59.86 | 13.6 | 1.67 | 38.33 | -17.86 | 699 | 4.17 | 7.21 |
| 20Q3 (7) | 4.15 | 62.11 | 26.52 | 0.25 | 38.89 | 8.7 | 1.6 | 207.69 | 226.53 | 0.05 | 25.0 | 25.0 | 6.02 | -14.32 | -14.09 | 38.55 | 89.81 | 158.08 | 1.20 | -22.89 | -1.2 | 671 | 0.0 | 2.91 |
| 20Q2 (6) | 2.56 | -9.86 | -7.91 | 0.18 | 0.0 | -14.29 | 0.52 | 6.12 | 4.0 | 0.04 | 0.0 | 0.0 | 7.03 | 10.94 | -6.92 | 20.31 | 17.73 | 12.94 | 1.56 | 10.94 | 8.59 | 671 | 2.91 | 2.91 |
| 20Q1 (5) | 2.84 | -17.68 | 0.35 | 0.18 | -21.74 | -14.29 | 0.49 | 4.26 | 8.89 | 0.04 | -42.86 | 0.0 | 6.34 | -4.93 | -14.59 | 17.25 | 26.65 | 8.51 | 1.41 | -30.58 | -0.35 | 652 | 0.0 | 0.0 |
| 19Q4 (4) | 3.45 | 5.18 | 0.0 | 0.23 | 0.0 | 0.0 | 0.47 | -4.08 | 0.0 | 0.07 | 75.0 | 0.0 | 6.67 | -4.93 | 0.0 | 13.62 | -8.81 | 0.0 | 2.03 | 66.38 | 0.0 | 652 | 0.0 | 0.0 |
| 19Q3 (3) | 3.28 | 17.99 | 0.0 | 0.23 | 9.52 | 0.0 | 0.49 | -2.0 | 0.0 | 0.04 | 0.0 | 0.0 | 7.01 | -7.17 | 0.0 | 14.94 | -16.94 | 0.0 | 1.22 | -15.24 | 0.0 | 652 | 0.0 | 0.0 |
| 19Q2 (2) | 2.78 | -1.77 | 0.0 | 0.21 | 0.0 | 0.0 | 0.5 | 11.11 | 0.0 | 0.04 | 0.0 | 0.0 | 7.55 | 1.8 | 0.0 | 17.99 | 13.11 | 0.0 | 1.44 | 1.8 | 0.0 | 652 | 0.0 | 0.0 |
| 19Q1 (1) | 2.83 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 7.42 | 0.0 | 0.0 | 15.90 | 0.0 | 0.0 | 1.41 | 0.0 | 0.0 | 652 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.94 | -31.82 | 0.79 | -24.76 | 1.7 | -22.37 | 0.41 | 78.26 | 7.95 | 10.36 | 17.10 | 13.86 | 4.12 | 161.47 | 646 | 0.0 |
| 2022 (9) | 14.58 | -6.84 | 1.05 | -1.87 | 2.19 | -3.52 | 0.23 | -8.0 | 7.20 | 5.33 | 15.02 | 3.56 | 1.58 | -1.25 | 646 | -4.01 |
| 2021 (8) | 15.65 | 13.74 | 1.07 | 21.59 | 2.27 | -30.15 | 0.25 | 25.0 | 6.84 | 6.91 | 14.50 | -38.59 | 1.60 | 9.9 | 673 | -3.72 |
| 2020 (7) | 13.76 | 11.42 | 0.88 | -1.12 | 3.25 | 70.16 | 0.2 | 0.0 | 6.40 | -11.26 | 23.62 | 52.72 | 1.45 | -10.25 | 699 | 4.17 |
| 2019 (6) | 12.35 | 8.43 | 0.89 | -1.11 | 1.91 | 19.38 | 0.2 | 25.0 | 7.21 | -8.8 | 15.47 | 10.1 | 1.62 | 15.28 | 671 | 2.91 |
| 2018 (5) | 11.39 | -0.87 | 0.9 | 7.14 | 1.6 | 4.58 | 0.16 | 6.67 | 7.90 | 8.08 | 14.05 | 5.49 | 1.40 | 7.6 | 652 | -2.54 |
| 2017 (4) | 11.49 | 6.0 | 0.84 | 2.44 | 1.53 | 8.51 | 0.15 | 7.14 | 7.31 | -3.36 | 13.32 | 2.37 | 1.31 | 1.08 | 669 | 0.45 |
| 2016 (3) | 10.84 | -14.58 | 0.82 | -6.82 | 1.41 | -14.02 | 0.14 | -12.5 | 7.56 | 9.08 | 13.01 | 0.65 | 1.29 | 2.43 | 666 | -9.76 |
| 2015 (2) | 12.69 | 0.63 | 0.88 | 18.92 | 1.64 | -22.27 | 0.16 | -5.88 | 6.93 | 18.17 | 12.92 | -22.76 | 1.26 | -6.48 | 738 | -3.15 |
| 2014 (1) | 12.61 | -0.32 | 0.74 | 1.37 | 2.11 | 19.21 | 0.17 | -10.53 | 5.87 | 0 | 16.73 | 0 | 1.35 | 0 | 762 | 0.0 |
