- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.73 | -37.99 | -64.26 | 0.8 | -5.88 | -6.98 | 0.29 | 20.83 | 7.41 | 0.34 | 3.03 | -8.11 | 46.24 | 51.79 | 160.25 | 16.76 | 94.87 | 200.49 | 19.65 | 66.16 | 157.08 | 0 | 0 | 0 |
| 23Q3 (19) | 2.79 | 16.25 | -49.46 | 0.85 | 8.97 | -2.3 | 0.24 | 9.09 | -17.24 | 0.33 | -8.33 | -13.16 | 30.47 | -6.26 | 93.3 | 8.60 | -6.16 | 63.74 | 11.83 | -21.15 | 71.82 | 0 | 0 | 0 |
| 23Q2 (18) | 2.4 | 22.45 | -41.61 | 0.78 | -1.27 | -8.24 | 0.22 | 0.0 | 0.0 | 0.36 | 2.86 | -7.69 | 32.50 | -19.37 | 57.15 | 9.17 | -18.33 | 71.25 | 15.00 | -16.0 | 58.08 | 0 | 0 | 0 |
| 23Q1 (17) | 1.96 | -59.5 | -58.65 | 0.79 | -8.14 | -13.19 | 0.22 | -18.52 | -4.35 | 0.35 | -5.41 | -14.63 | 40.31 | 126.84 | 109.95 | 11.22 | 101.21 | 131.32 | 17.86 | 133.59 | 106.45 | 0 | 0 | 0 |
| 22Q4 (16) | 4.84 | -12.32 | -4.91 | 0.86 | -1.15 | 6.17 | 0.27 | -6.9 | 0.0 | 0.37 | -2.63 | -17.78 | 17.77 | 12.74 | 11.66 | 5.58 | 6.18 | 5.17 | 7.64 | 11.05 | -13.53 | 0 | 0 | 0 |
| 22Q3 (15) | 5.52 | 34.31 | 39.75 | 0.87 | 2.35 | 2.35 | 0.29 | 31.82 | 20.83 | 0.38 | -2.56 | -11.63 | 15.76 | -23.79 | -26.76 | 5.25 | -1.85 | -13.53 | 6.88 | -27.45 | -36.76 | 0 | 0 | 0 |
| 22Q2 (14) | 4.11 | -13.29 | -0.24 | 0.85 | -6.59 | 30.77 | 0.22 | -4.35 | 4.76 | 0.39 | -4.88 | 5.41 | 20.68 | 7.72 | 31.09 | 5.35 | 10.31 | 5.02 | 9.49 | 9.7 | 5.66 | 0 | 0 | 0 |
| 22Q1 (13) | 4.74 | -6.88 | 36.21 | 0.91 | 12.35 | 26.39 | 0.23 | -14.81 | 9.52 | 0.41 | -8.89 | 5.13 | 19.20 | 20.64 | -7.21 | 4.85 | -8.52 | -19.59 | 8.65 | -2.16 | -22.82 | 0 | 0 | 0 |
| 21Q4 (12) | 5.09 | 28.86 | 2.21 | 0.81 | -4.71 | 17.39 | 0.27 | 12.5 | 0.0 | 0.45 | 4.65 | 7.14 | 15.91 | -26.05 | 14.85 | 5.30 | -12.7 | -2.16 | 8.84 | -18.79 | 4.83 | 0 | 0 | 0 |
| 21Q3 (11) | 3.95 | -4.13 | -47.89 | 0.85 | 30.77 | 11.84 | 0.24 | 14.29 | -36.84 | 0.43 | 16.22 | 22.86 | 21.52 | 36.4 | 114.62 | 6.08 | 19.2 | 21.2 | 10.89 | 21.22 | 135.76 | 0 | 0 | 0 |
| 21Q2 (10) | 4.12 | 18.39 | -42.94 | 0.65 | -9.72 | -17.72 | 0.21 | 0.0 | -34.38 | 0.37 | -5.13 | -2.63 | 15.78 | -23.75 | 44.19 | 5.10 | -15.53 | 15.0 | 8.98 | -19.87 | 70.63 | 0 | 0 | 0 |
| 21Q1 (9) | 3.48 | -30.12 | -45.37 | 0.72 | 4.35 | 4.35 | 0.21 | -22.22 | -19.23 | 0.39 | -7.14 | 0.0 | 20.69 | 49.33 | 91.0 | 6.03 | 11.3 | 47.84 | 11.21 | 32.88 | 83.05 | 0 | 0 | 0 |
| 20Q4 (8) | 4.98 | -34.3 | -23.5 | 0.69 | -9.21 | -5.48 | 0.27 | -28.95 | -22.86 | 0.42 | 20.0 | 5.0 | 13.86 | 38.19 | 23.56 | 5.42 | 8.15 | 0.84 | 8.43 | 82.65 | 37.26 | 0 | 0 | 0 |
| 20Q3 (7) | 7.58 | 4.99 | 48.34 | 0.76 | -3.8 | 7.04 | 0.38 | 18.75 | 52.0 | 0.35 | -7.89 | -7.89 | 10.03 | -8.37 | -27.84 | 5.01 | 13.11 | 2.47 | 4.62 | -12.27 | -37.91 | 0 | 0 | 0 |
| 20Q2 (6) | 7.22 | 13.34 | 38.58 | 0.79 | 14.49 | 6.76 | 0.32 | 23.08 | 33.33 | 0.38 | -2.56 | 5.56 | 10.94 | 1.01 | -22.96 | 4.43 | 8.59 | -3.79 | 5.26 | -14.04 | -23.83 | 0 | 0 | 0 |
| 20Q1 (5) | 6.37 | -2.15 | -16.84 | 0.69 | -5.48 | -9.21 | 0.26 | -25.71 | -21.21 | 0.39 | -2.5 | 0.0 | 10.83 | -3.4 | 9.18 | 4.08 | -24.08 | -5.26 | 6.12 | -0.36 | 20.25 | 0 | 0 | 0 |
| 19Q4 (4) | 6.51 | 27.4 | 0.0 | 0.73 | 2.82 | 0.0 | 0.35 | 40.0 | 0.0 | 0.4 | 5.26 | 0.0 | 11.21 | -19.29 | 0.0 | 5.38 | 9.89 | 0.0 | 6.14 | -17.37 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 5.11 | -1.92 | 0.0 | 0.71 | -4.05 | 0.0 | 0.25 | 4.17 | 0.0 | 0.38 | 5.56 | 0.0 | 13.89 | -2.18 | 0.0 | 4.89 | 6.21 | 0.0 | 7.44 | 7.62 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 5.21 | -31.98 | 0.0 | 0.74 | -2.63 | 0.0 | 0.24 | -27.27 | 0.0 | 0.36 | -7.69 | 0.0 | 14.20 | 43.16 | 0.0 | 4.61 | 6.93 | 0.0 | 6.91 | 35.72 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 7.66 | 0.0 | 0.0 | 0.76 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 9.92 | 0.0 | 0.0 | 4.31 | 0.0 | 0.0 | 5.09 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.89 | -53.75 | 3.23 | -7.45 | 0.98 | -3.92 | 1.39 | -9.74 | 36.33 | 100.09 | 11.02 | 107.72 | 15.64 | 95.14 | 0 | 0 |
| 2022 (9) | 19.22 | 15.57 | 3.49 | 15.56 | 1.02 | 10.87 | 1.54 | -6.1 | 18.16 | -0.01 | 5.31 | -4.07 | 8.01 | -18.75 | 0 | 0 |
| 2021 (8) | 16.63 | -36.43 | 3.02 | 3.07 | 0.92 | -25.2 | 1.64 | 7.19 | 18.16 | 62.14 | 5.53 | 17.66 | 9.86 | 68.62 | 0 | 0 |
| 2020 (7) | 26.16 | 6.78 | 2.93 | 0.0 | 1.23 | 5.13 | 1.53 | 0.0 | 11.20 | -6.35 | 4.70 | -1.54 | 5.85 | -6.35 | 0 | 0 |
| 2019 (6) | 24.5 | -32.99 | 2.93 | -14.08 | 1.17 | -22.0 | 1.53 | -1.92 | 11.96 | 28.22 | 4.78 | 16.4 | 6.24 | 46.35 | 0 | 0 |
| 2018 (5) | 36.56 | 85.96 | 3.41 | 17.18 | 1.5 | 89.87 | 1.56 | 22.83 | 9.33 | -36.99 | 4.10 | 2.1 | 4.27 | -33.95 | 0 | 0 |
| 2017 (4) | 19.66 | 36.34 | 2.91 | 6.2 | 0.79 | 0.0 | 1.27 | 41.11 | 14.80 | -22.1 | 4.02 | -26.65 | 6.46 | 3.5 | 0 | 0 |
| 2016 (3) | 14.42 | -5.19 | 2.74 | -6.8 | 0.79 | 2.6 | 0.9 | 2.27 | 19.00 | -1.7 | 5.48 | 8.22 | 6.24 | 7.88 | 298 | 0.0 |
| 2015 (2) | 15.21 | -36.94 | 2.94 | -20.75 | 0.77 | -36.89 | 0.88 | -10.2 | 19.33 | 25.67 | 5.06 | 0.09 | 5.79 | 42.4 | 298 | 0.0 |
| 2014 (1) | 24.12 | 2.81 | 3.71 | 8.8 | 1.22 | -5.43 | 0.98 | 2.08 | 15.38 | 0 | 5.06 | 0 | 4.06 | 0 | 298 | 0.0 |
